NBC Universal is a world leader in media and entertainment and is headquartered in the mecca for these industries - Rockefeller Center in New York City. This was the perfect venue to interview Rob Gill, Director, Operations and Christoper A. Herring, Director, Publishing Program of NBC Universal and hear them outline their reasons for selecting Drupal and how they implemented it within their vast organization. NBC Universal has 30 to 40 leading brands, such as Bravo, Syfy, Telemundo, and has numerous internal constituencies it needed to include in order to create a platform all could leverage. Drupal provided such a solution and, coupled with the Drupal Community, NBC Universal believed Drupal would provide the scalability it would need to continue to flourish online.
Rob: Rob Gill, I’m Director of Operations for NBC Universal’s O&TS, Operation Technical Services. We’re shared corporate organization that tries to promote best practices.
Chris: I’m Chris Herring. At NBC Universal, we use Drupal as a centralized publishing system for a lot of the NBC Universal brands.
Rob: Across company, we have 30, 40 brands: Bravo, SyFy, Telemundo. We have films, parks and we’re in a unique position to work with all of those different brands and their digital properties. We had tried a lot of the enterprise content management systems out there. They were very content-specific so there might be a really good blogging platform and if you want to build a website out of it, you could modify that blogging platform and sort of get it to do most of what you wanted it to do. Drupal was one of the first, if not the first, platform to come out. It was more of a global solution to a website as opposed to using something and then trying to make it work for everything else.
Chris: The fact that there’s a community behind Drupal made a huge difference, particularly around time to deploy for a new site.
Rob: Another major, major factor for us is on the editorial side. We have, in some cases, brands that have 30 editors that are entering content and very specifically, Drupal scaled really well on the editorial side. We consider our primary customers the editors that use the system and they have been incredibly happy with it so that was the success that we’ve built on. As we push - continue to try to push Drupal as our standard across the company, being able to back that up and have an Acquia-type company, has been very helpful.
Chris: We tend to use Acquia as a knowledge resource so when we’re researching a particular use case or a business problem, we tend to use Acquia to help us make that final determination on which module we should use. The few times that we have engaged Acquia for that sort of architectural guidance and advice, it’s been really interesting to me because each time, not only were we told the right way to go, but the options we were considering we shouldn’t have even been considering. They helped filter a lot of the noise that is out there in the community down to the exact right option to solve a business problem.