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Digital Clarity Group: The Latest Marketing Gimmick? Truly Useful Content

This is a guest blog post written by Robert Rose, Senior Analyst at Digital Clarity Group (DCG). Along side his work with DCG, he is also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also maintains his own blog at The Mythic Marketer. When you’re surfing the channels on television – you’re looking for great content. You may first try your “tried and true” channels. But you’ll ultimately land (and stay) on a channel because of the content, and not... Mehr

As the Digital Revolution Matures, Daily Tasks Take Center Stage

Almost twenty years into the digital revolution, we now live in a world where our mobile devices are always on and always available. GPS and other on-device sensors ensure that our smartphones and tablets provide a constant stream of data about where we are and what we’re doing. This shift is giving rise to a new generation of applications that focus on the tasks of our everyday lives, rather than the anonymous streams of information we routinely encounter. And “next generation” content-centric platforms, like... Mehr

Social Depth Platforms & The Death of Social Business Silos

Today, Forrester Research released the Q3 2013 Forrester Wave: Social Depth Platforms. Acquia’s Drupal Commons was identified as a Leader in the Wave, alongside Social Business Software stalwarts like Jive Software. It’s the first time Acquia has been identified as a Leader by a top analyst like Forrester and Gartner. It’s also a milestone achievement for open source as Drupal Commons is now one of the few (maybe the only?) open source business applications to lead a Forrester Wave. Here's my favorite quote from... Mehr

B2B Marketing & Sales Trends: 14 Sessions You Won't Want to Miss

Keeping up with the latest advancements in marketing and sales can be a daunting task... especially while you're trying to get your daily tasks done and keep the business running! The good news is that our friends over at The Marketing Cloud have done some of the heavy lifting for us. The B2B Marketing & Sales Trends event is less than 2 weeks away! This half-day virtual conference is a... Mehr

The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in... Mehr

Why Steve Jobs Would Have Loved Drupal

I’m an unashamed Apple fanboy. I’ll resist the temptation to #humblebrag about all the Apple gear I’ve owned through the years. I worship at the altar of the late Steve Jobs, who while flawed, has inspired me through his relentless passion and creativity. News of the paperback release of his autobiography in September reminded me of one of my favorite moments from his book: I always thought of myself as a humanities person as a kid, but... Mehr

Introducing the Acquia Insiders Advocate Community

For the past two months, we’ve been working on a new community for Acquia customers, developers, and partners. Today we’re opening up the community to a bigger audience, and that includes you! We know that many of our customers and partners are looking for ways to share their passion for Drupal and Acquia with others. We wanted to create a way for you to tap into that passion, and that’s exactly what we’ve done with the new Acquia Insiders advocate community. We engage advocates through a series of challenges, from including tweeting about... Mehr

Business Schools Leading the Way

Some schools talk about building online communities to foster collaboration and many schools just dream of it. But a few schools actually do it. Oxford University’s Said Business School (SBS), which recently launched its Global Opportunities & Threats: Oxford initiative (GOTO) (http://goto.sbs.ox.ac.uk) is one of the few, and their motivation for doing so may surprise you. Of course there’s a lot of social learning going... Mehr

Chunking Content for Task-centric Mobility

Mobile apps should empower me to solve problems and take action. How does this happen? And when it comes to powering mobile apps, how does Drupal make a difference? Let me continue the conversation that I started in my recent blog post, “Making Mobile Know About Me,” and identify some next steps for making content smart and useful. Grocery Shopping. Let’s begin with an example about one of those familiar chores of everyday life: grocery shopping. Here in the Boston area, Whole Foods is my local grocer I’ve downloaded the... Mehr

5 Tips to Help You Love (& Optimize!) Your Landing Pages

I’m just going to come out and say it: I love working with landing pages. When you’re developing targeted, demand generation campaigns, there is almost no marketing tool more powerful than an awesome landing page. Landing pages give your audience a concise format to digest your value prop, and, for a small price to pay (i.e. their contact information), they get a cool offer in return. That said, it can be really tough to maintain and optimize your pages over time - especially when you’re managing tens, if not hundreds, of pages across all of your Google Ad Words, list purchase, and other... Mehr

Hybris Acquired: More Change, Consolidation for Commerce

The announcement from SAP of the pending acquisition of hybris was an interesting start to the day. I can’t say I was surprised to hear that hybris had been acquired, as that had been rumored for a while. The big question wasn’t if it would happen, but rather who would complete the deal. I have many friends and former colleagues at hybris and I certainly congratulate them on the news. The acquisition is a validation of their efforts in building a successful commerce business. It is also a validation... Mehr

A New, New Way to Social Success

Back in 2011, Jive Software rolled out a marketing campaign “A New Way to Business”, a message designed to evangelize the growing importance of being a social business. I loved this campaign because it clearly laid out the case for social transformation by counter positioning legacy business processes with the “social way” to sell, market, and service customers. Jive made social business real, and its benefits quantifiable. Jive rode this message to a successful IPO in late 2011, but less than a year later its stock... Mehr

Making Mobile Know About Me

My Love/Hate Relationship I’ll admit it, I have a favorite mobile airline app. Sometimes I have even booked flights at a lower price on my smartphone than were available on the carrier’s own web site. I love getting the best deal possible! I also have a candidate for my most brain-dead mobile experience. It’s the same app in a different context. When I am in the air and my flight is suddenly rerouted due to bad weather, the app still assumes that I want to make a reservation. It provides no reassurance or insight about how the airline will get me to my destination. All I am left with is a... Mehr

A Successful Higher Education Meetup at DrupalCon

Acquia’s Higher Education Meetup at DrupalCon was a success, but don’t just take our word for it. Scott Lozier, Senior Drupal Developer at Bentley University, attended the Meetup and said afterwards, “I love hearing real stories from other Higher Ed Drupal folks - we experience similar problems and it's great to hear how others are solving them. I picked up a few ideas to help me with responsive." (Scott and Bentley, btw, have done some amazing things with mobile and responsive design. Check it out their work here:... Mehr

Questions from Drupal for Project Managers - Part 1

Today we held part 1 of our Drupal for Project Managers mini-course. Here are the questions Adam addressed in our interview today. If you missed the session you will be able to watch the recording (recording link coming soon!). Ask your questions below in the comments. Don't forget to Sign up for June 5 - Part 2: Implementation. with Jakub Suchy. Part 1 - Kickoff and Discovery - Interview with Adam Boysen "Never mistake... Mehr

The Truth About WYSIWYG Editing in your CMS

Yesterday at DrupalCon I saw Karen McGrane speak for the first time. Karen is a respected content strategist and frequent keynote speaker. She's fantastic, and I was thrilled to see her speak live for the first time. The main point made during Karen’s keynote is that we need to think differently when thinking about digital content. Legacy processes designed for print publishing shaped much of the way we work today in a CMS. This in turn has shaped how CMS products have evolved. Here’s how... Mehr

A Reflection on Karen McGranes DrupalCon Portland Keynote

I just finished listening to the DrupalCon Portland’s Wednesday keynote presented by Karen McGrane about UX experience and content for all devices. Watch the keynote here. What I took away from her talk was, we need to start thinking about our content in a way that can be used in many places and not just thinking about the one spot we want it in at this very moment we request it. Wow is this really a new way of thinking? I’ve been working with Drupal for the past 5 years starting with Drupal 5 in 2008. At my last job... Mehr

Thoughts on the DrupalCon Portland Keynote

Today was the official start of my first DrupalCon. As a newbie, it was a fun experience to see 3,300 Drupalists all in one room, anxious to hear from Dries, the original developer of Drupal. Here are some of my thoughts from today’s keynote: Do Well. Do Good. Change the World. Dries kicked off the keynote with a video from the head of Drupal for whitehouse.gov. After the video, Dries spend some time talking about their citizen engagement application called “We the People”. “We the People” is an application that allows citizens to directly petition the government, one of the constitutional... Mehr

The DrupalCon Portland Sessions every Webmaster should attend!

Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday: 9:00 am – 10:00 am OR 204 - BlackmeshThe Future of Views This session is directed towards site builders and people who have used views before. Views are... Mehr

5 Things I'm Looking Forward to at DrupalCon Portland

Hello from Portland! Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show. 1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow. 2) Expanded launch of Acquia Free Tier. At DrupalCon, we'll be opening up access to the... Mehr

Weather.com Moving to Drupal

Today, I am proud to announce that one of the highest profile websites in the world, Weather.com, will be joining the Drupal community. With 100 million unique visitors per month, to my knowledge, Weather.com will be the highest traffic Drupal site in existence, validating the open source content management system's power and flexibility within the high-traffic website landscape. It is easy to understand why Weather.com, based in Atlanta, Ga., though barely... Mehr

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. In fact, Sirius Decisions says that as much as 70% of the buyer’s journey now happens... Mehr

Listening to your own marketing or your vendor’s?

Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? It will end up annoying your customers and have an adverse effect on conversion... Mehr

Adobe Just Killed Traditional Software Licensing

At today’s Adobe Max Conference, Adobe announced that they would stop selling traditional shrink-wrap licenses of Adobe Creative Suite products – Photoshop, Flash, Dreamweaver, etc. Now it’s all about the Creative Cloud and its subscription-licensing model. You can no longer buy the Adobe Creative Suite; you can only subscribe to the Creative Cloud as a monthly or annual subscription. In other words, Adobe just... Mehr

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes. Personalization: The Basics At a "Future of Marketing" virtual conference a few years ago... Mehr

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