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The New Customer Decision Journey Needs Content

Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers. Banner ads further annoyed the consumer, chasing them fruitlessly around the web in hopes of wearing them down and finally getting a sale out of them. In B2B, lead gen models put registration walls in front of “white papers” in hopes of snagging a potential customer’s phone number so a junior inside telesales rep could phone them and read a script. This early... Mehr

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets. When I spoke with Joe recently he told me that today the landscape is the exact opposite. “Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... Mehr

Why Drupal? Because It Will Help You Win

How will Drupal help you win? How will it help you do better? As business itself becomes digital, the benefits that a widely adopted, open source technology solution like Drupal can bring to organizations today are manyfold, but they can be boiled down to a few salient points. The key ways Drupal will help you win: Faster and continuous innovation Risk mitigation Faster time to market Focus on your core business Best-of-breed, integrated solutions Improved quality, security, and accountability In this and subsequent posts, I will show you that these claims hold up both in... Mehr

Focus on Automation Without Being a Technology Einstein

The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI. The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you... Mehr

Achieving an Omni-Channel Digital Business Model in Financial Services

Even though it is one of the oldest industries in the world, the financial services sector has not experienced a lot of change, especially at once. But with the advent of digital, the industry has suddenly found itself facing unprecedented shifts in the way it needs to operate in order to keep up. As a result, it has changed more in the past 10 than it has in the previous hundred. The rapid proliferation of digital and mobile channels has not only pushed a huge share of transactions and communication online, but has transformed the very nature of the business. Most know the story of more and... Mehr

Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world?  Musk is our modern day... Mehr

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit. So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... Mehr

Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin Overview Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again. Why? IT IT is seen as a... Mehr

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths. A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison. Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Mehr

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption. Building a Great DX: Start a Conversation Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. t’s this kind of feedback that attracts global... Mehr

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson. It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... Mehr

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment. Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of... Mehr

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines. The ecommerce experience is making a transition from the familiar paradigm of search-compare-select to something closer to “shopping the story.” The implications for marketers and ecommerce professionals are profound and... Mehr

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption. Samsung and Oculus to turn Galaxy smartphones into VR headsets By collaborating with Oculus to bring smartphone technology and capability to headsets, Samsung looks like its trying to beat everyone on the quest to virtual reality. "Samsung will of course provide hardware for its VR device, but Oculus is handling software development. The upcoming product will allegedly place a strong emphasis on... Mehr

Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle. Today, you need to think bigger, much bigger. You have to create a great digital experience. Sounds daunting, right? But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature. How do you define a great digital experience? Here at Acquia, we live and breathe “digital experience.” It’s an idea we want to share with our partners, colleagues, and our own customers. But as I’m beginning... Mehr

Digital Transformation is Bigger than Digital Marketing

For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what Gartner calls the digitalization of business, now CEOs realize that the ability to compete and win... Mehr

Acquia raises $50 million series F

We've got great news to share today; we are announcing that Acquia raised $50 million, the largest round of financing we’ve ever completed. The round is led by New Enterprise Associates (NEA), one of the world's top investors in our space. They have made various great investments in Open Source (MongoDB, Mulesoft, etc.) as well as SaaS companies (SalesForce, Workday, Box, etc.). With the new funding, we can continue to go after our vision to help many more organizations with their digital platform and digital business... Mehr

Be a Hero: Increase Marketing Efficiency with Template-based Websites

Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens or hundreds of sites. To deal with this volume, digital marketers must innovate and rapidly identify methodologies to scale the delivery of engaging websites, and ultimately, achieve the brand reach sought by their organizations. Our answer to this digital marketer’s dilemma? A web site creation and delivery approach stemming from patterns that... Mehr

Traffic spikes and college's website crashes. Don't let it happen to you

Being in the cloud business we often hear the phrase, “don’t let your best day be your worst day.” It’s certainly a risk that any school that hosts it’s own websites faces. A couple of weeks ago an elite, very well known school in the Northeast had a “best day / worst day” situation of their own, proving that it can happen to anyone. At 5pm on “Decision Day”, the time and day when this school notified nearly 40,000 applicants as to whether or not they were accepted for admission, traffic to their internally managed servers surged. The school knew this event would lead to increased traffic (... Mehr

Why Digital Transformation is a Boardroom Conversation

Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has failed to get content to its readers. Its content is often being re-packaged and consumed by other publishers like Huffington Post, or is being consumed in new ways like Flipboard. And digital publishing startups like Vox Media are more agile... Mehr

Marek Sotak: Get off the phone - Helping users through better UX and tools

Get off the phone - Helping users through better UX and tools In the podcast, Marek and I talk a little about his history in Drupal and technology and I introduce the idea of jam's (virtual) Drupal Camp. In his presentation, Marek Sotak, founder of Inline Manual and longtime Drupal developer, talks about giving your clients and site visitors the help they need without sacrificing all your productive time in the very first session of jam's Drupal Camp! "What's this... Mehr

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption. Google Glass App Lets You Pay With Bitcoin New Google Glass app, Ease, will let users nod and leverage voice control capabilities to pay with Bitcoin. With that being said, Ease is at the forefront of global payment solutions coming to wearable devices and Glass specifically. "In that regard, making payments using Glass brings up some interesting possibilities. Based around gesture and voice, it... Mehr

How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all. Part of the problem is the misinterpretation of “big data” as a single product, when in fact it is an umbrella term that can cover any variety of tools. There’s data collection, data analysis, data visualization … the list... Mehr

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption. Rachel Haot named CDO of the Year Rachel S. Haot, Chief Digital Officer and Deputy Secretary for Technology at New York State, was named Chief Digital Officer of the Year 2014 by the CDO Club. The award was presented by CDO Club founder David Mathison after her keynote presentation on April 22, 2014 at the CDO Summit at the Time Warner conference center in New York City. Haot is only the second... Mehr

Drupal Security: What You Need to Know

Software security issues affect organizations of all sizes, along with possibly theft of private data, incidents can cause harm to customer confidence and cause loss of business. While security breaches in companies like Target make headlines, according to the Verizon Data Breach Investigation Study, 71 percent of all data breaches actually... Mehr