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Acquia Lift: Define, Test & Iterate

Acquia Lift is a great tool built by an amazing team. It has been well received and brings some powerful features to Drupal. One of those unique features is that its completely integrated with Drupal which opens the door for editors to use it in the same workflow they are used to. This added power creates a new unique challenge: to target, test and personalize a web experience for each visitor. It’s not magic At the end of the day Acquia Lift is still a tool, it doesn’t magically increase the conversions on your website by adding tests and variations to all content. The tests on your... Mehr

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made. The reason for this issue is simple and straightforward–testing strategies are... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Apple recruits top watch industry sales exec Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape. "Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... Mehr

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative. Where in the past marketers might develop a handful of... Mehr

Building A Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse. How do I know? I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook. Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion. Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks. That’s tapping the power of community to amplify a message, which in this case... Mehr

Train better by forgetting what you know

I recently conducted formal training session for some end users of a Drupal content management system (CMS) our Professional Services team is building. These end users were not web developers, not professional content strategists, and had no prior experience with a CMS. But these "first-timers" represent one of the benefits of an enterprise Drupal CMS: that content owners in business units... Mehr

Indivizo.com: Using Drupal to build your agile, SaaS product business

Drupal is the perfect tool for building SaaS and product businesses. A late night hotel room conversation about Drupal's agility, power, and flexibility above and beyond powering great websites with Bálint Kléri during Drupal DevDays 2014 in Szeged, Hungary. Bálint is the technical lead of Indivizo, "The fastest way to the perfect candidate", an online HR tool built on Drupal for interviewing job applicants. Bálint's favorite thing about Drupal "My... Mehr

Website Testing: What you need to know about A/B Testing

The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start? What marketing processes benefit the most from ... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Bloomberg Leveraging Apple TV, Amazon Fire to Build Global Brand If you’ve heard of Bloomberg, you probably associate the brand with breaking financial news and in-depth market coverage. With the impact of digital though, Bloomberg is looking to create awareness to establish itself as one of the top brands to consume news across even more platforms according to Aviad Stein, senior global manager... Mehr

Don't Reinvent the Wheel, Open Source it

Last week, Tesla’s CEO Elon Musk announced that the company would open source their entire patent portfolio and exemplified how organizations can drive innovation by adopting open source practices and principles throughout their entire businesses - beyond software development. In particular, Musk highlighted that top human resources – talented, motivated people – are what drive the success of organizations, not patents. Talented people gravitate towards environments that foster innovation and growth, where they’ll have an opportunity to work on new and interesting challenges. At Acquia, we... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Box Bought Real-World Equivalent of Pied Piper If you're a fan of HBO's Silicon Valley, you've been following the journey of the company Pied Piper. Well, Box has just bought its equivalent, Steam. "Streem's technology is designed to make the personal cloud as seamless as possible Streem embeds itself in the local operating system, allowing the cloud storage to function as an extension of the... Mehr

The New Customer Decision Journey Needs Content

Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers. Banner ads further annoyed the consumer, chasing them fruitlessly around the web in hopes of wearing them down and finally getting a sale out of them. In B2B, lead gen models put registration walls in front of “white papers” in hopes of snagging a potential customer’s phone number so a junior inside telesales rep could phone them and read a script. This early... Mehr

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets. When I spoke with Joe recently he told me that today the landscape is the exact opposite. “Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... Mehr

Why Drupal? Because It Will Help You Win

How will Drupal help you win? How will it help you do better? As business itself becomes digital, the benefits that a widely adopted, open source technology solution like Drupal can bring to organizations today are manyfold, but they can be boiled down to a few salient points. The key ways Drupal will help you win: Faster and continuous innovation Risk mitigation Faster time to market Focus on your core business Best-of-breed, integrated solutions Improved quality, security, and accountability In this and subsequent posts, I will show you that these claims hold up both in... Mehr

Focus on Automation Without Being a Technology Einstein

The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI. The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you... Mehr

Achieving an Omni-Channel Digital Business Model in Financial Services

Even though it is one of the oldest industries in the world, the financial services sector has not experienced a lot of change, especially at once. But with the advent of digital, the industry has suddenly found itself facing unprecedented shifts in the way it needs to operate in order to keep up. As a result, it has changed more in the past 10 than it has in the previous hundred. The rapid proliferation of digital and mobile channels has not only pushed a huge share of transactions and communication online, but has transformed the very nature of the business. Most know the story of more and... Mehr

Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world?  Musk is our modern day... Mehr

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit. So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... Mehr

Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin Overview Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again. Why? IT IT is seen as a... Mehr

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths. A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison. Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Palantir.net... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Building a Great DX: Start a Conversation Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. t’s this kind of feedback that attracts global... Mehr

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson. It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... Mehr

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment. Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of... Mehr

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines. The ecommerce experience is making a transition from the familiar paradigm of search-compare-select to something closer to “shopping the story.” The implications for marketers and ecommerce professionals are profound and... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Samsung and Oculus to turn Galaxy smartphones into VR headsets By collaborating with Oculus to bring smartphone technology and capability to headsets, Samsung looks like its trying to beat everyone on the quest to virtual reality. "Samsung will of course provide hardware for its VR device, but Oculus is handling software development. The upcoming product will allegedly place a strong emphasis on... Mehr

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