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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. The Chief Digital Officer Landscape While the CDO role is most prevalent in media and advertising, the sector where it is having the most gains is retail, with Best Buy, Walmart, Starbucks, etc. leading the way in carving out a role for a senior executive devoted to owning and innovating on the digital customer experience. Any digitally focused organization (one that relies on digital to deliver a... Mehr

Conference Heats Up Discussion of Customer Experiences

The warmth of Miami after a LONG winter has helped fuel the energy of the Demandware XChange Conference, but that’s certainly not the only factor. This highly engaged group is striving to keep up with the ever increasing expectations of online shoppers. Innovation abounds in commerce, as brands work tirelessly to build loyalty and engagement through their digital channels. This challenge will continue to fuel innovation, increase the speed of commerce and drive the need for new, engaging, informed shopping experiences.... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit “It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013... Mehr

Why selecting a new CMS will just not cut it

Being part of Acquia’s Solutions Architecture team gives me unique insight into the changing landscape of Digital Marketing and the Internet in general. People are scrambling to get shiny new tools in place to be able to cope with the speed at which the Internet is changing. During the course of the last year I have reviewed dozens of RFP’s in which companies set out to select a “solution”. But, selecting a new “solution” won’t actually solve your problem! Having an online strategy isn’t only about the tool, it’s about much, much more, as we’ll see in a moment. Most RFP’s fall into one of... Mehr

The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex. This complexity has greatly increased demands on... Mehr

Locking Down the Cloud: Leveraging the Ecosystem

Ryan Scheuermann recently came up with a good metaphor to describe the difference between managing security on your own servers, and using a cloud-based service. “When you’re working with bare metal in your own location, it’s all up to you. It’s like the wild west,” he said. “When you’re hosted in the cloud,” he continued, “it’s like being in a gated community: the cloud service providers have many services that you can take advantage of.” “It’s still up to you,” said Ryan, who is the chief product officer and co-founder of Ceros, a cloud-based marketing platform that is used by global... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Second Screen is Key to Great Digital Experience Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest. Chief digital officers, or digital strategists... Mehr

Second Screen is Key to Great Digital Experience

Cross-posted with permission from Digital Disruption Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest. Chief digital officers, or digital strategists with similar responsibilities, are often those being charged with developing this second-... Mehr

Entrepreneurship is 80% sales and marketing

Background in business is a 'nice to have', not a 'must have' for an aspiring entrepreneur. I had no solid business background when I founded Mollom or Acquia (I launched them roughly at the same time). Other than the standard things (an idea, passion and the willingness to act), the most important thing that aspiring entrepreneurs need is the understanding that 80% of entrepreneurship is sales and marketing. If as a founder, you're not obsessed with sales and marketing, you're a liability rather than an asset. You don't have to... Mehr

Locking Down the Cloud

Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. Because as one IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.” But 2014 could be the year when thought and analysis take a back seat to action. Companies that haven’t already embraced cloud technology are ready to make the move. One reason: the rise of automation, which is making it easier -- nearly irresistible, in fact -- for IT departments to start transitioning significant parts... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google Glass' Health Care Challenge Last evening I had the pleasure of sitting on a panel at an event hosted by Health Innovators discussing the future of medicine and specifically Google Glass. The event title was "Google Glass the new frontier in Healthcare Innovation?" and although I'm not sure how many converts were made, I did come away with knowledge of an incredible organization pushing... Mehr

The Importance of Content Governance in Higher Education Websites

Cross-posted with permission from Blue Coda Many higher education institutions struggle to keep up with the demands, expectations and innovations, in both the service provision and use, of web content management. Most senior members or staff don't have the time to implement changes or plan strategies, and those who do have responsibility for things like websites, blogs and student forums often find themselves without a coherent game plan. Simply having a... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. What to do with Big Data? CDOs May Have the Answer One of the biggest challenges digital executives face today is figuring out what to do with it all the data. There is so much data collected today about shopping habits, travel patterns or even activities logged, that being able to effectively track and leverage this data to improve an aspect of the consumer experience or predict a certain market... Mehr

eTail West Highlights the Conflicted World of Commerce

I’m a big fan of Dr. Seuss, and so when Eric Feinberg of Foresee referred to potential customer segments as Thing 1 and Thing 2 at the recent eTail conference, I had to smile. As I thought more about the current state of commerce, though, I decided that a Dr. Dolittle shout-out to Pushmi-Pullyu is more apt. Commerce teams today are clearly being pulled in two very different directions. On the one hand, the push by Amazon/Google/eBay for same day delivery – and soon I believe, same hour delivery – is forcing retailers to fanatically... Mehr

5 Reasons Why Your School Should Use Drupal Commerce

While colleges and universities are not ecommerce businesses they still do a great deal of ecommerce. From online bill payments for class registration, to payments for fines, infractions and permits, to dining plans and other related student services, to tickets for events and seminars, to online bookstores for merchandize and materials, and of course to online giving for fundraising and advancement activities, colleges and universities are using ecommerce every day to support the multi-faceted business of higher education. And for each of these online transactions there is a commerce... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. T-Commerce? Meet tvbay If you tuned in to this year’s Super Bowl, you saw H&M’s commercial that enabled viewers to make purchases through their television based on what David Beckham was wearing during the clip. This new, “t-commerce” platform is something that brands are exploring, but few are delivering because smart TVs that enable these transactions are still in the early stages of... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Today’s Brand Must Think Like a Publisher Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games. As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when... Mehr

Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games. As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it, "If I go into a Restoration Hardware store, for instance, I understand they're selling that product, but I'm not just interested in seeing rows of lamps on... Mehr

Four Reasons I'm Excited About Attending (my first!) SXSW 2014

Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an attendee. I'll bring my comfy shoes, plenty of charging devices + cables, lots of business cards, and as much energy as possible to stay out past my usual bedtime of 10pm! Here's what I'm most looking forward to: Hearing from the Hacker and the Hustler I'm really looking forward to watching my colleagues Tom Erickson and ... Mehr

You’re Already In The Content Game

Whether the size of your content team is 50 people or zero, you’re already in the content game. If you’re not publishing content, the chances are good that your customers are creating it on your behalf. The Content Around Us Apple has no social media presence to speak of. As of this writing, however, there were 173,411 photos on Instagram tagged #applestore and 6,859 tagged #geniusbar. (For the record, there were also six tagged #geniusbarmyass.) While it can be great to have ardent fans of your brand posting flattering content about your brand, that isn’t always what happens. Trader Joe’s... Mehr

Using Drupal to Support Web Accessibility in Higher Education

Web accessibility in higher education is not a new topic. For over 15 years most institutions have been working to insure that their web accessibility adheres to the standards and protocols set forth in Section 508 of the Rehabilitation Act of 1998 (even though 508, as written, does not automatically apply to institutions of higher education, even those that receive federal funding). And certainly before the benchmark of 508 came around colleges and universities have been leaders in making sure that technology usage around campus supported the diverse needs of the entire community. In fact... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Streetline Wants to Make Smart Cities a Reality Do you remember the last time you struggled for what seemed like an eternity to find a parking spot? One way streets. No right turn signs. If only there was a better way to find a parking spot. Well, Streetline believes they have the answer. Streetline uses sensors to deliver parking availability data to their app, informing users not only about the... Mehr

3 Keys to Taking Your E-Commerce Site Global

Cloud-based platforms and services have made going global more of a plug-and-play proposition than ever before. You can plug specialized modules into your workflow that let you translate content, run analytics, edit across websites and more, without leaving your CMS. The remaining challenges are more strategic in nature. Here are three things that you should know before diving in: 1. The world doesn’t revolve around the English language To maximize your website or online business, you need to offer at least two language options to visitors to your site. The global population is not made up of... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Best practices for creating and driving social commerce experiences As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. In the past, user testing held a prominent place in many brands’ product development... Mehr

Best practices for creating and driving social commerce experiences

As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. My most recent blog looked at how social commerce has defined the purchase process into three phases. In this blog, I’ll look at how social commerce is impacting the creation and consumption of products and services. In the past, user testing held a prominent place in many brands’... Mehr

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