Thoughts that Count

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Retail and Non-Profits Have More In Common Than You Would Think

One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World’? I’ve spent my whole career digging through those questions, only to come up with more.
A few weeks ago my Facebook feed, along with yours I’m sure, became jammed with people dumping an ice bucket over their head to raise money for ALS. My co-worker Sean even wrote an Acquia blog about it. Prior to the ALS Ice Bucket Challenge, I’d never really... Mehr

Personalisation: Delivering a Connected Digital Experience

The rules of engagement between brands and their customers are changing. We are now living and working in a connected world, in which customers expect their contact with a brand to always be consistent, whether that’s online, via mobile or in person. As connectivity increases, so too will the level to which consumers expect a personal, and personalised, service. Marketers and their organisations that don’t develop personal experiences for their customers could be at risk of losing out to more engaging competitors.
One size or made to measure?
The ‘one size fits all’ approach to marketing is... Mehr

La ville de Los Angeles développe sa plate-forme numérique

Acquia vient d’annoncer le choix d’Acquia Cloud Site Factory par la ville de Los Angeles afin d’accompagner la transformation digitale de la municipalité.
Vous pouvez retrouver le communiqué de presse en intégral et en anglais sur ce lien : http://ow.ly/ABf1U.
Pour résumer, l’ITA (Los Angeles Information Technology Agency) qui constitue le pôle numérique de la ville de Los Angeles a opté pour la solution Acquia Cloud Site Factory pour construire, gérer et administrer... Mehr

Rest easy with Acquia support

Where other Platforms offer a generic support bucket without the breadth of expertise to solve every problem, Acquia has services tailored to your needs. We have multiple tiers of support personnel prepared for problems of any difficulty. To ensure our customers’ success, we also provide:
Acquia Ready to help your team through the transition to Acquia or Drupal
... Mehr

Drupal 8 & Empowerment through Drupal


Part 1 of a 2-part conversation with Angie Byron in front of the cameras at NYC Camp 2014. In this part of our conversation we go over some of the inspiring and thought-provoking ideas we encountered there, and then jump to some of the benefits to users of the technical improvements built into Drupal 8.

What are the consequences of your technology?

Angie explains why she was excited to be at the UN for NYC Camp, "I felt really energized coming in here. I got into Drupal from a humanitarian angle. I love the whole open source ethos around... Mehr

Acquia Global Support: We Turn Down for Nothing

One of the greatest perks about working at Acquia is that we support a broad spectrum of customers, large and small, technology and service, domestic and international. Whether it is a media company in the Middle East, a healthcare company in New Jersey, a European retailer or a large educational institution in the Asia-Pacific/Japan region, we have them all. But that means we have to provide a true global support model for our customers. One that consistently delivers high levels of service, focuses on customer success and inspires confidence in our customers.
There are no phantom... Mehr

You Have 24 Hours - Gamify Awareness Like the ALS Ice Bucket Challenge

If you’ve been on any social platform within the last few months, I’m sure you’ve seen a friend, family member or any number of celebrities make videos of themselves dumping a bucket of ice water on their heads, and then challenging a others to do the same. Oh, and each challenge carries a time limit of 24 hours.
The list has evolved to feature the likes of Facebook’s Mark Zuckerberg and Tesla’s Elon Musk, and it’s picking up steam through the rest of the celebrity... Mehr

Drupal Stories Kick Off: My Own Drupal Story

It’s no secret that Drupalists are in high demand. I’ve blogged about the need for training more Drupalers and getting to them earlier in their careers previously, but that’s just one aspect of the greater topic which merits a closer inspection as a cohesive whole.
Drupal is an open source content management framework with a rabidly helpful community of developers, many of whom have been involved in creating some of the most notable properties on the web. It’s not surprising that good Drupal developers are a highly sought... Mehr

The U.S. Digital Services Playbook is the Future of Digital Business

Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital experiences more consumer friendly, and help the government better respond to the pressures of digital disruption. This initiative was created based on learnings from the successful partnership between public and private sector... Mehr

An eCommerce Retrospective: Ten Summoner's Tales, Twenty Years Later

20 years ago the world changed. On August 11, 1994 Phil Brandenberger paid $12.48 plus shipping for Sting’s “Ten Summoner’s Tales” and made history as the very first online shopper. One year later Amazon.com and AuctionWeb (later to become eBay) both embarked on a historic journey to become the power-houses they are today.
20 years ago. Wow. Not only does that make me feel incredibly old, but I can’t... Mehr

New Commons Media Integration

Drupal is known for providing a broad range of functionality with its extensible core and the tens of thousands of free contributed modules which add or extend functionality. One challenge for people who are building applications on top of Drupal is taking advantage of this flexibility and broad range of available functionality without compromising the usability of their applications for end users, and even for themselves as site maintainers.
This pattern holds true around media integration for Drupal. Drupal’s Media module powers over... Mehr

Drupal Best Practices Within Acquia Cloud Site Factory

In today’s super-competitive marketplace, staying ahead of the competition means being able to respond to changing markets instantly. Launching a new marketing campaign, a new brand, or even a new family of brands can mean the difference between success…or trailing the pack. Acquia Cloud Site Factory offers a turnkey solution for deploying one site—or hundreds of sites—quickly and efficiently, without sacrificing the branded experience expected by your visitors.
Today, I want to talk about how Site Factory turns... Mehr

Drupal 8, Semantic Web, Linked Data and Security: upcoming events

With the first beta version of Drupal 8 around the corner, now is a good time to get excited about Drupal 8’s new features and APIs. The feature I’m the most excited about is the integration of schema.org mappings into Drupal entities and fields, allowing search engines to better understand the content on your site. When it comes to security, the Twig framework with its auto-escape feature is undeniably the #1 change that will increase security by dramatically reducing the risk of Cross-site scripting... Mehr

Automatic Module Upgrader for Drupal 8 getting some love!

Back in February at the Acquia Build Week hackathon, Team "Upgrade Roboto" (webchick, Wim Leers, Gábor Hojtsy, xjm, japerry, and estha) published the Drupal Module Upgrader project.
The project is a script that scans the source of a Drupal 7... Mehr

Commons Team Improving Contrib & Core

As part of our day-to-day maintenance of Drupal Commons, we often assist with Drupal contributed modules that are included as part of Commons but not specific to the application, whether that means fixing bugs by writing or reviewing patches, or coordinating with other module maintainers and the Drupal Security team to help reduce the time between reported issues and security advisories.
Below is a partial list of popular Drupal modules that are... Mehr

Why should I go to DrupalCon? - Rebroadcast - The benefits of being there


With DrupalCon Amsterdam and The Prenote right around the corner, it seemed like a good time to revisit this recording from when I had the tables turned on me at DrupalCon Portland and got interviewed by Ray Saltini from Blink Reaction. He asked me some great questions about Drupal, and especially why you should come to Drupal community events like DrupalCon. See you in... Mehr

Amazon invests in Acquia

Topic: AcquiaDrupalI'm happy to share news that Amazon has joined the Acquia family as our newest investor. This investment builds on the recent $50 million financing round that Acquia completed in May, which was led by New Enterprise... Mehr

Local Drupal Development Sandboxes

If you're doing Drupal development, having a local sandbox is a necessity. Why? No one should be making untested changes on a production or staging server. And, a development server should be free of initial development errors where the developer should execute a small set of engineering tests before deployment. Plus, it can be time consuming to regularly deploy code developed locally onto a development server. To summarize: a local sandbox is absolutely best practice. I hope to summarize how to quickly get up to speed without having to rehash the lessons I have learned.
Disclaimer
This blog... Mehr

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Scale like Twitter with Open Source
Want to know how to scale like Twitter? The you should check out Apache Mesos, an open source project that engineering lead Benjamin Hindman started while he was a PhD student at Berklee. Described as an operating system for your database, Mesos helps developers write applications easier at Twitter and not have to worry about server reliability.
"As of today,... Mehr

Why Are Companies Still Using Legacy CMS Products like TeamSite & Vignette?

One of the favorite parts of my job is helping Acquia's sales team in competitive web content management replacement opportunities.
I believe the traditional enterprise software model is broken. The antiquated idea of buying an expensive software license is being destroyed by open source and SaaS business models, which align the needs of the buyer and vendor. But I remain astounded by the number of companies who are still using legacy web content management products, in particular, HP/Autonomy/Interwoven TeamSite and OpenText Vignette.
TeamSite... Mehr

Don’t wait, update your codebase now!

TL;DR: a security update for Drupal 7 and Drupal 6 was just released. All sites are affected and sites that are not updated immediately may experience Denial of Service (DoS) attacks leading to unexpected downtime.
Update: This vulnerability was covered on Mashable and one of the reporters published a detailed full disclosure of the vulnerability.
Today on Aug 6th, 2014, the... Mehr

Drupal 8's new theming layer – Joël Pittet and Scott Reeves


Drupal 8 theming layer co-maintainers Joël Pittet and Scott Reeves sat down with me at NYC Camp 2014 at United Nations Headquarters in New York City to talk about how Twig and the new theming layer in Drupal 8 empowers front- and back-end developers, convergence and contribution in PHP, and more.

Twig: empowering developers

Scott explains, "A lot of the work I do in my day job is bridging the gap between the back end and the front end. Twig really helps us there because it brings more power to both. Front end people who don't want to learn PHP can look at something that looks a lot... Mehr

Digital has Moved from a Marketing Discipline to the Core of the Business

Just four years ago, it was commonplace for digital to be owned by the CMO. Many a CEO viewed digital as simply a marketing discipline. However, now in 2014, digital is fast becoming the crux of many business growth strategies - not just agile start-ups, but global enterprises.
Being ‘digital-first’ is one of the best ways to meet and exceed customers’ growing expectations. Customers want to be able to connect with businesses in whatever way they choose; whether at home, at work or on the go and they want to do it on their own terms. As customers, we want information in one go and we don’t... Mehr

Life Science Professionals: Don’t Give Up on Social Media

It's one report I never thought I'd see in my morning life sciences feed: The Colbert Report.
But there it was: Stephen Colbert riffing, hilariously, on recent FDA guidance on the use of social media, specifically Twitter, by pharmaceutical companies.
One Colbert recommendation: use emojis to represent known risks for any drugs mentioned in tweets. Funny.
The comic potential must have been obvious to Colbert's writers: tweeting 140 characters does seems incompatible with the extensive... Mehr

The Last-Ditch Fix - Programmatically changing a Drupal 7 view

Originally posted on Yellow Pencil's blog. Follow @kimbeaudin on Twitter
Here is the deal
Drupal generally runs on a LAMP based setup (which I strongly recommend), but if clients are restricted to certain hardware and software, sometimes you have to make it work with what you've got. On a recent Drupal 7 project of ours, our clients wanted to use their in-house setup on Windows Servers with IIS and a MS SQL database back-end. With a bit of research,... Mehr

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