Acquia Coverage

Cloud, Open Source Power TransLink's Web Presence [July 16, 2014]

Submitted on
Mittwoch, 16. Juli 2014 Uhr
,
Computerworld

By Rohan Pearce
Queensland public transport agency finds value in Drupal community
It was an aging bespoke application that drove TransLink to seek a new content management system, but it was the strength of the community surrounding the open source project that helped the Queensland public transport agency choose Drupal.

Prior to the switch to Drupal, which began last year, the former TransLink site was partly based on static files and partly on a "home-grown CMS that managed a lot of our custom content such as service disruption and events, so that we could do a little bit of distributed authoring within the organisation," said Natalie Gorring, manager, online products and services, at TransLink.

The old CMS, based on the Yii Web framework "was a few years old and needed updates," Gorring said. "As the TransLink website was evolving, we weren't able to keep up with updating the CMS that we had." As a result, TransLink started looking for alternatives.

"We didn't want to keep putting Band-Aids on our old CMS," Gorring explained.

The organisation reviewed a number of open source and proprietary CMSes, and Drupal came out on top. The open source project's active community was a factor in the decision, Gorring said. In addition, the TransLink team had in-house PHP skills, and that was also a factor in choosing the new CMS.

For the transition, TranLink relied heavily on its in-house skills but partnered with Acquia, the Boston-based company founded by Drupal creator Dries Buytaert, for hosting. The TransLink site is hosted in Acquia's cloud service, Gorring said.

"The [Queensland] government at the moment is very supportive of cloud and data sharing," Gorring said.

(An IT strategy update released by the Queensland government in May this year placed cloud computing "at the centre of government ICT reform" in the state.)

Going with a cloud service "took some pressure off our business systems team, and we have a contract with Acquia for 24-hour support," Gorring said. The TransLink site gets around 130,000 unique visits daily.

The initial scope of the Drupal project was a 'like for like' transition, replicating the organisation's existing website using the open source CMS. "We didn't have the time to add new features at the time," Gorring said. "For customers there was no difference, except maybe a few URL changes."

The transition took place over a period of around nine months, beginning late last year.

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Acquia Named to 2014 AlwaysOn Global 250 Top Private Companies

Submitted on
Dienstag, 8. Juli 2014 Uhr
,
AlwaysOn Network

One look at this year's 12th annual AlwaysOn Global 250 winners, and you can see that the technology landscape has changed dramatically during the last decade. New funding options are bringing more startups into being, and while competition has become fierce, the resulting companies that rise above the rest are proving their worth in today's demanding environment.

Cash-rich companies, both public and private, continue to make acquisitions, incorporating both intellectual capital and technology into their core products. Successful startups are waiting for IPO, stimulating ultra-high valuations, and keeping the venture community on its toes. This year's companies represent a strong, tough group of organizations willing to do what it takes to bring that one kernel of an idea from concept to market.

The AlwaysOn editorial team, along with partners at Morgan Stanley, KPMG, GSV Capital, Flybridge Capital Partners, Khosla Ventures, Accel Ventures, Bridge Bank, Venrock, FirstMark Capital, Doll Capital Management, Benchmark Capital, Lightspeed Venture Partners, New Enterprise Associates, Mayfield Fund, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, Intel Capital, North Bridge Venture Partners, Mohr Davidow Ventures, Andreessen Horowitz, Founders Fund, InterWest Partners, Qualcomm, Sequoia, and industry experts identified their best private technology startups to select the top 250 private companies in AlwaysOn's most distinguished annual competition.

Disruption Goes Global
Promise has turned to reality, and nowhere is that more apparent than in the B2B arena. Current advances in cloud infrastructure have finally started winning over IT departments. The hybrid cloud is burgeoning, and heavy-duty companies are developing resource-sharing technology that's replacing legacy infrastructure. Security, storage apps, and virtualization are among the most critical uses of the cloud, and business are turning to these solutions in droves.
Mobile applications, as well as the uprising of platform-as-a-service solutions are letting businesses spend their technology resources developing money-making apps instead of software support. SaaS has almost completely taken over traditional software models. The number of products available, from marketing automation to payment solutions to big data analytics to customer management, has taken a leap forward in terms of quality and reliability.

On the consumer side, social media has branched out into community-based resource-sharing and is forcing a disruption in key legacy institutions that hasn't been seen since online shopping began to tear down the suburban mall in the 1990s. In the transportation industry, the old school is literally taking to the streets in protest against ride-sharing firms like Lyft and Uber.

The travel market has already experienced a huge shakeup during the last decade, with online travel sites completely overhauling the traditional travel agency approach. Now, the advent of online short-term and vacation housing exchanges has rattled the bars of the powerful and entrenched hotel unions, especially in the U.S. Slow to respond, the hotel industry has been blindsided by a wave of companies, and media stories report municipal crackdowns, code enforcement, evictions, and even criminal charges, as this irresistible force threatens to engulf a previously immovable object.

A New Technology Landscape
This year's AlwaysOn Global 250 winners represent leadership in global innovation, developing software and hardware solutions that are ushering in a new era of global prosperity. Each company was selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Congratulations to all the 2014 AlwaysOn Global 250 winners. While the opportunities for software developers are practically limitless, B2B innovation and advancement in infrastructure solutions may represent the most potential for growth and opportunity. As technology continues to rewrite the present, the Global Silicon Valley remains its driving force.

The winners of this competition will be honored at:
Silicon Valley Innovation Summit 2014
Meet the Captains of Innovation
July 29th - 30th, 2014
Computer History Museum
Mountain View CA

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And the Emmy Award for Web CMS Goes to ... Acquia [July 8, 2014]

Submitted on
Montag, 7. Juli 2014 Uhr
,
CMSWire

By Dom Nicastro

No, the Primetime Emmy Awards hasn’t added a category for Best Digital Experience or Best Performing Web CMS.

But Web CMS and customer experience will be a major behind-the-scenes component on the day the television awards show announces its nominees online at the Emmys website.

Acquia, which provides a platform for content, community and commerce, is powering that website with its Acquia Cloud — which was also the Web CMS engine behind the Grammys — that includes an elastic infrastructure and delivery solutions for Drupal.

“It's critical that our site performs at its very best,” Marc Wade, executive director of digital for the Television Academy, said in a statement. “That's why we sought a technology partner with the experience and Drupal expertise to ensure TelevisionAcademy.com scales to meet the massive demand generated by the Emmys and other events, and that search led us to Acquia."

The Numbers
So let’s dig into the numbers. Demand for the awards shows’ website and content on nomination days is through the roof.

Last year during the Emmy nominations – due out Thursday this year — Emmys.com saw 719,000 unique visitors and 3.5 million page views, according to Chuck Fishman, media, entertainment and publishing director at Acquia. And 300,000 came via mobile.

After the nominations are announced on a live webcast, the interest continues through all the events and content that lead up to the telecast of the Primetime Emmy Awards. That night, during the pre-show, the telecast and post-show, TelevisionAcademy.com (which feeds into Emmys.com) offers information on all the nominees, behind the scenes interviews and moments with the night's winners and presenters with a second-screen experience, “Backstage Live.”

Why Acquia?
CMSWire asked Jess Iandiorio, vice president of product marketing at Acquia, what sets the Acquia CMS apart from the competition. Acquia, she said, takes a holistic approach to resiliency. It starts with giving customers access to tools that "test and validate" the quality of their application, such as Acquia Insight.
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3 Ways to Make Managing Millennials A Little Bit Easier [June 9, 2014]

Submitted on
Montag, 9. Juni 2014 Uhr
,
Inc.

By Peter Cohan

The young workforce can infuse your office with energy, but come with unique risks.

Millennials are invigorating the workforce with their youthful energy. If you run a fast-growing startup full of them, though, there are two unique risks that you absolutely must manage: quick turnover and rebellion against bureaucracy. If you don't, you will lose control of your business.

I discussed these hiring and management challenges with Tom Erickson, CEO of the software company Acquia. The firm has more than 450 people and generated $68 million in revenue last year. Here are his tips for eliminating the risk and working with Millennials.

1. Create a relaxed work environment.

How does Acquia do it? Erickson: "We create a work environment that feels conducive to people in their mid-20s. There are places for recreation, beer on tap, and no vacation policy. We respect that they will get their work done and will be checking their email and mobiles 24-7. If they need to take a break, they can do it. It gives them some sort of balance."

2. Make the executive team accessible to employees.

Acquia also makes sure that its staff can get access to key people in the organization. "To create a collaborative environment, we keep the organization chart as flat as possible," he says.

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A Chat with Acquia About Their Recent TruCentric Acquisition [June 4, 2014]

Submitted on
Mittwoch, 4. Juni 2014 Uhr
,
CMS Critic

By Mike Johnson

As you may have heard, Acquia recently picked up a Toronto based company focused on personalization for websites / commerce sites called TruCentric.

We took this opportunity to chat with Acquia about this acquisition and find out their motivations behind the purchase.

What spurred the acquisition of TruCentric over other players in the industry?

Digital marketers need to gain a deep understanding of all site visitors, including those that are anonymous, in order to grow their audience and drive conversions. Acquia is acquiring TruCentric, because it provides high resolution, real-time customer profiling for every site visitor based on their online behavior and preferences. With that information, digital marketers can deliver engaging, hyper-personalized experiences that appeal to site visitors and compel them to take a desired action.

Will the employees of TruCentric be taking on similar roles within Acquia now?

All TruCentric employees will join Acquia.

What are the long term plans for Acquia now that this acquisition has been announced?

Acquia helps businesses build and support digital properties, so they can out-compete their rivals among a the rapidly changing digital landscape. Personalized engagement and commerce are important revenue drivers for today’s digital-first businesses, so with this acquisition, Acquia is expanding the digital engagement and commerce segment of the business. TruCentric will extend the capabilities of Acquia Lift. TruCentric’s analytical insights, paired with Acquia Lift’s testing and personalization capabilities, will allow digital marketers to transform digital interactions into hyper-personalized experiences.

Can we expect to see a form of marketing suite integration into the Acquia platform?

Digital is disrupting every all modern business processes, not just marketing. In order for businesses to win against competitors, they need to drive digital transformation across their entire company...

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NuCivic Launches NuData, the Cloud-Based Open Source, Open Data Platform for Government [June 4, 2014]

Submitted on
Mittwoch, 4. Juni 2014 Uhr
,
MarketWired

NEW YORK - June 4, 2014 - NuCivic, the open civic platforms company, is partnering with Acquia and Carahsoft to launch NuData Enterprise, the first fully open source software-as-a-service (SaaS) open data management solution. Based on Drupal, NuData will allow governments to comply with open data mandates and spur new economic opportunity for entrepreneurs to build businesses based on government data.

To date, the most established open data publishing tools have either been proprietary SaaS solutions, or open source projects. The former results in vendor lock-in and limits the ability for governments to customize their own solution, while the latter traditionally has lacked enterprise-grade commercial support and security-certified hosting.

“Now for the first time, governments can employ an ‘OpenSaaS’ approach to open data mandates,” said NuCivic CEO Andrew Hoppin. “NuData allows governments the freedom and flexibility to either self-host and innovate on an open source platform, or to easily deploy a full-featured turnkey solution, with enterprise grade support and security, all without the constraint and risk of vendor lock-in inherent in a traditional SaaS model.”

NuData answers a growing need and opportunity for both public and private sector organizations with open data needs. According to McKinsey, the open data movement could help unlock $3 trillion to $5 trillion in economic value annually.

Several governmental organizations have already tested and deployed NuData’s solutions to meet their open data mandates. Early NuData customers and collaborators on the underlying open source project (DKAN) include several federal agencies in the U.S., cities in Germany (Cologne and Bonn), and civic organizations worldwide (Open Puerto Rico, OpenOakland, DataNinja).

“NuData Enterprise offers a unified solution for government agencies looking to improve digital citizen engagement as they meet the requirements of open data mandates,” said Drupal founder Dries Buytaert. “Agencies gain greater agility with Drupal, and with NuData Enterprise, they’ll lower their total cost of ownership for their digital open government initiatives.”

NuData Enterprise Highlights

NuData is based on an open source distribution of the Drupal content management system, the same popular, highly customizable, open source software that thousands of governments already run.
NuCivic has partnered with: Acquia, which provides an open cloud platform for Drupal-powered sites, and Carahsoft, the trusted government IT solutions provider.
Features include bulk data/API hosting and management, visualization and mapping tools, a back-end administrative management system and easy-to-use theming configuration.

About NuCivic
NuCivic delivers cloud-based open source (OpenSaaS) civic software solutions, helping governments to improve services while driving costs down. Its NuData data management platform, based on the same Drupal software that 1000s of governments already run, helps governments to fulfill their digital open government mandates quickly and affordably, without vendor lock-in. Founded by an award-winning team of open government innovators, NuCivic is based in New York City with additional offices in Madison, Wisconsin.

For more information visit www.nucivic.com or call +1 917.426.9136

About Acquia
Acquia is the digital business company. Join Twitter, Mercedes Benz, Warner Music Group, Stanford University and the more than 4,000 organizations that are changing how business gets done. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community and commerce.

Innovate. Transform. Disrupt. Acquia.

For more information visit www.acquia.com or call +1 781 238 8600.

About Carahsoft
Carahsoft Technology Corp. is the trusted Government IT solutions provider. As a top-ranked GSA Schedule Contract holder, Carahsoft serves as the master government aggregator for many of its best-of-breed technology vendors, supporting an extensive ecosystem of software manufacturers, value-added resellers, system integrators, and consulting partners committed to helping government agencies select and implement the best solution at the best possible value.

The company’s dedicated Solutions Divisions proactively market, sell and deliver Open Source, VMware, Symantec, EMC, Adobe, F5 Networks, HP, SAP, and Innovative and Intelligence products and services, among others. Carahsoft is consistently recognized by its partners as a top revenue producer, and is listed annually among the industry's fastest growing firms by CRN, Inc., Washington Technology, The Washington Post, Washington Business Journal, and SmartCEO. Visit us at www.carahsoft.com.

Acquia Buys TruCentric to Boost its Cred in Personalized Content [June 3, 2014]

Submitted on
Dienstag, 3. Juni 2014 Uhr
,
GigaOM

By Barb Darrow

Acquia, which netted $50 million in new funding last week, is putting that money to use. The company, which built a range of content management system services atop open-source Drupal, is buying TruCentric, a SaaS firm specializing in real-time customer profiling.

Customer profiling/user engagement is tech speak for digging out information from a user’s past browsing history and other interactions to find what she is interested in and then targeting marketing campaigns for her. While that strikes many as creepy, it is also the holy grail for companies trying to sell products and services to the most receptive audience and leave the rest of the world alone. Acquia is just one of many companies chasing this ideal, including Adobe Systems’ with Marketing Cloud, Salesforce.com (with its ExactTarget-marketing cloud) and Oracle via its Vitrue acquisition. The news was announced at DrupalCon in Austin, Texas.

In an interview, Acquia CEO Tom Erickson said, while the company started out focusing on content management, it is now pushing into this brave new world of “digital engagement” where Toronto-based TruCentric can help. Terms of the deal were not disclosed. In a blog post, Buytaert wrote that TruCentric complements Acquia Lift, which adds testing and personalization capabilities for Drupal sites.

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When Digital Marketing Meets Open Source [May 27, 2014]

Submitted on
Dienstag, 27. Mai 2014 Uhr
,
Computerworld

By Rohan Pearce

The chief marketing officer of Massachusetts-based Acquia wants to take the open source message to other marketers

It's a product that actually costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source to marketers was probably never going to be an easy job.

So you might forgive Tom Wentworth if he was a little wary of taking up the role of chief marketing officer at Acquia. But the CMO says that when he received a message from a recruiter asking if he was interested in the position, he jumped at the chance. "I couldn't have dialled back the number faster when I saw him asking about Acquia," Wentworth says.

Wentworth took up the role at Boston-based Acquia about 17 months ago. The company provides software and services based on Drupal: The open source content management system which the federal government has indicated it is likely to standardise on for a whole-of-government CMS.

Although it is Wentworth's first experience at an open source company, he has held marketing roles in other content management software vendors.

Before Acquia, he was CMO at Ektron, and prior to that he was Web solutions evangelist at Interwoven, which was acquired in 2009 by Autonomy — which itself was snapped up by HP in 2011 (a somewhat fraught acquisition.)

"I've been in the content management space for about 15 years now," Wentworth says. He joined Acquia in December 2012.

The decision to join Acquia was a "if you can't beat them, join them", Wentworth says. "As somebody's who's been in the market for so long, I saw the clear shift to open source and I saw the disruption that Drupal was having in the market and really wanted to be a part of it.

"I think when I look at the future of integrated digital experiences and how I see CMOs changing how they adapt digital technology I think Drupal is so strongly suited for that that I had to find a way to get here."

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Website Software Seller Acquia Adds $50M, Led by NEA [May 27, 2014]

Submitted on
Dienstag, 27. Mai 2014 Uhr
,
Xconomy

By Curt Woodward

Acquia hasn’t been shy over the past few years about its hopes to become a public company. Today, the seller of website management software is stacking up some more venture capital: a $50 million investment that Acquia says will help it continue growing in multiple areas.

The new investment was led by New Enterprise Associates, which will add growth equity leader Ravi Viswanathan to the company’s board. Another new investor, Split Rock Partners, also contributed to the round, along with some previous venture investors.

Acquia, founded in 2007, has been billing itself as “pre-IPO” for some time now. CEO Tom Erickson told the Boston Business Journal in March that his company could go public as early as this year, and Acquia added a new chief financial officer last week, a move that was touted in context with an eventual IPO filing.

In an interview Tuesday, chief marketing officer Tom Wentworth said the new financing hadn’t changed the company’s plans for a possible IPO. ”This funding is really about allowing us to move faster and accelerate our momentum,” Wentworth said. “Being a public company is certainly an option for us, but right now we’re focusing on continuing our really fast growth.”

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Acquia Scores $50M in Series F Funding [May 27, 2014]

Submitted on
Dienstag, 27. Mai 2014 Uhr
,
GigaOM

By Barb Darrow

Acquia, the company building a commercial business around the open-source Drupal content management technology, now has $50 million in new funding, bringing total investment to a tidy $118.6 million.

The cash influx will be used to build out sales and marketing — including adding more channel partners – and to push the use of the product in personalized marketing commerce applications, according to a statement.

The round, disclosed in a blog post by Acquia CTO and co-founder Dries Buytaert, was led by new backer New Enterprise Associates, with participation from Split Rock Partners. Existing investors North Bridge Venture Partners, Sigma Partners, Investor Growth Capital, Tenaya Capital, and Accolade Partners also participated.

The Burlington, Mass. company looks to be on the road to an IPO and just brought Bill Sorenson on board as CFO, according to BostInno. Sorenson helped shepherd Qlik Technologies and Blade Logic through IPOs of their own.

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Transit Strike Shows Power of Drupal, Cloud Computing [May 16, 2014]

Submitted on
Freitag, 16. Mai 2014 Uhr
,
StateScoop

In October, Bay Area Rapid Transit, which provides public transportation to the city of San Francisco, found itself in a public labor dispute, which culminated in a four-day strike that halted transportation services.

With nearly 400,000 daily riders — San Franciscans who relied on the system for transportation — the department’s website found itself with 10 times its normal traffic as users looked for information on when trains would run again.

The increase in Web traffic normally would have shut the site down, but just weeks before, the transit system — affectionately known as BART — moved its Web operations to Drupal, hosted inside Acquia’s cloud.

“Drupal allowed them the space to innovate and find better ways to communicate with their users,” Todd Akers, vice president of public sector for Acquia, told StateScoop. “In addition, hosting on Acquia Cloud allowed them to reduce costs by 70 percent and gave them the elasticity needed to handle times of higher demand.”

Akers pointed to a similar situation Acquia worked on with the New York Metropolitan Transit Authority in October 2012. When Hurricane Sandy caused outages throughout the northeast, the department’s Web operations were able to keep running – keeping citizens informed – during times of crisis when communication is needed most.

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Winning in the New and Improved Sales and Marketing Funnel [May 12, 2014]

Submitted on
Montag, 12. Mai 2014 Uhr
,

By Cynthia Clark

The sales and marketing funnel has morphed considerably from a decade ago. In adapting to the new buying journey, marketers must deliver the right touches, in the right places, at the right time to move prospects to action.
- - - - -

The buying journey has changed. Control has shifted from organizations to customers, which means today's customers are taking it upon themselves to learn as much as they can about a brand and its competitors before making a purchase.

According to Forrester Research, today's buyers would have gone through up to 90 percent of their buying journey before they make the first contact with a vendor. In some product categories, buyers will only contact a sales person when they're ready for a price quote. "The sales funnel is no longer linear and the customer is completely in control of the path to purchase," explains Mark Osborn, SAP's global lead for consumer products industry marketing.

With this trend prevalent in both B2B and B2C interactions, sales and marketing teams need to adapt to this reality and make changes to their funnel in order to remain competitive. As Claire Rodes, revenue marketing coach at the Pedowitz Group, notes, while in the past, sales teams were involved in the majority of the purchasing journey and marketing had a small part, their roles have now been reversed. Tim Riesterer, chief strategy and marketing officer at Corporate Visions, believes that organizations need to undergo a "fundamental mind shift" that revolves around having conversations with customers rather than deploying campaigns.

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Dries Buytaert is ICT Personality of the Year 2014 [9 mei 2014]

Submitted on
Freitag, 9. Mai 2014 Uhr
,
AutomatiseringGids

Dries Buytaert is door DataNews verkozen tot ICT Personality van het jaar 2014. De prijs werd uitgereikt tijdens het Data News Awards gala dat dit jaar voor de 15e keer werd georganiseerd.

Buytaert is de uitvinder van Drupal, het bekende een opensource-contentmanagementsysteem (CMS). Aanvankelijk had hij slechts een bulletin-board systeem voor ogen, maar gaandeweg is de software uitgegroeid tot een compleet contentmanagementframework (CMF).

Eigen bedrijf
Op basis van Drupal is een eigen bedrijf opgericht onder de naam Acquia. Dit heeft al enkele keren het predikaat 'snelstgroeiende softwarebedrijf in de VS' gekregen. Buytaert wordt ook wel de bekendste Belg in de Verenigde Staten genoemd.

Warum Ein Modernes CMS Wichtig Ist [9 Mai 2014]

Submitted on
Freitag, 9. Mai 2014 Uhr
,
TecChannel

By Jeffrey A McGuire

Moderne Content Managementsysteme sind der Motor interessanter und dynamischer Websites. Sie entkoppeln Programmierung und Inhaltserstellung, bereiten Daten dynamisch auf und passen Online-Auftritte automatisch an die Endgeräte der Nutzer an.

In den letzten zehn Jahren hat der Bereich "Content im Internet" eine Entwicklung durchgemacht, die so schnell wohl in keiner anderen Industrie möglich ist. Aus einfachen Websites in simplem HTML wurden Medien-Plattformen mit Texten, Bildern, Audio und Videos, deren Inhalte nahtlos verknüpft sind und auf den unterschiedlichsten Endgeräten konsumiert werden. Entsprechend sind Websites heute eine fundamentale Komponente der Geschäftstätigkeit eines Unternehmens. Der Online-Auftritt ist Visitenkarte, virtuelles Schaufenster und oft Verkaufsportal der jeweiligen Firma. Selbst wer keinen direkten Geschäften im Web nachgeht, kann es sich kaum leisten, eine veraltete oder fehlerhafte Website zu betreiben.
Schluss mit statischen Websites

Websites sind keine Einbahnstraße mehr. Die Kommunikation läuft dynamisch zwischen Nutzer und Anbieter ab. Firmen betreiben Blogs, integrieren Bilderstrecken, Podcasts oder Videos während Kunden und Nutzer kommentieren, Artikel in sozialen Netzwerken verlinken und mit den Mitarbeitern diskutieren.

Jeffrey McGuire: „Open Source und Business passen perfekt zusammen“ [8 Mai 2014]

Submitted on
Donnerstag, 8. Mai 2014 Uhr
,
T3N

Open Source und wirtschaftliche Interessen: Schließt nicht das eine das andere aus? Nein, sagt Jeffrey McGuire, Open Source Evangelist bei Acquia. Warum Unternehmertum und Open Source eine perfekte Kombination sind, hat er auf der re:publica erklärt.

Jeffrey McGuire: Open Source führt zu wirtschaftlichem Erfolg

Unternehmen müssen wirtschaftlich denken, schließlich müssen wir am Ende des Tages alle unsere Mieten bezahlen. Das ist auch Jeffrey „Jam“ McGuire völlig klar. Der in Köln lebende US-Amerikaner arbeitet als Open-Source-Evangelist für Acquia , ein Software-Unternehmen, das sich auf das Content-Management-Framework Drupal spezialisiert hat. Für McGuire steht die bei Open-Source-Projekten selbstverständliche kostenlose Bereitstellung der eigenen Arbeitsergebnisse dem Ziel der Profitabilität nicht entgegen.

Im Gegenteil: In McGuires Augen sorgt Open-Source-Software für mehr Sicherheit und Flexibilität im Umgang mit den eigenen IT-Lösungen. Hinzu kommt ein zeitlicher Vorteil, denn wer auf eine große Entwickler-Community und ihre Ergebnisse zugreifen kann, reagiert im Falle von Problemen oder notwendigen Anpassungen im Zweifel schneller als die Konkurrenz.

CMO Interview: Marketing Open Source (to Marketers) [April 24, 2014]

Submitted on
Donnerstag, 24. April 2014 Uhr
,
CMO

By Rohan Pearce

The CMO of Massachusetts-based Acquia wants to take the open source software message to other marketers

It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other marketers was never going to be an easy job.

So you might forgive Tom Wentworth if he was a little wary of taking up the role of chief marketing officer at Acquia. But the CMO says that when he received a message from a recruiter asking if he was interested in the position, he jumped at the chance. "I couldn't have dialled back the number faster when I saw him asking about Acquia," Wentworth says.

Wentworth took up the role at Boston-based Acquia 17 months ago. The company provides software and services based on Drupal: A well-established, modular open source content management system.

Although it is Wentworth's first experience at an open source company, he has held marketing roles in other content management software vendors for about 15 years. Before Acquia, he was CMO at Ektron, and prior to that he was Web solutions evangelist at Interwoven, which was acquired in 2009 by Autonomy — which itself was snapped up by HP in 2011 (a somewhat fraught acquisition ).

Wentworth joined Acquia in December 2012. The decision was a "if you can't beat them, join them", he says. "As somebody's who's been in the market for so long, I saw the clear shift to open source and I saw the disruption Drupal was having in the market and really wanted to be a part of it.

"When I look at the future of integrated digital experiences and how I see CMOs are changing how they adapt digital technology, I think Drupal is so strongly suited for that and I had to find a way to get here."

Read more:

Open Source Pitfalls - and How to Avoid Them [April 21, 2014]

Submitted on
Montag, 21. April 2014 Uhr
,
Network World

By Maria Korolov, Network World

It's hard to imagine a company these days that isn't using open source software somewhere, whether it's Linux running a company's print and web servers, the Firefox browser on user desktops, or the Android operating system on mobile devices. In, fact, there are now more than a million different open source projects, according to Black Duck Software, a maker of open source management tools and owner of the Ohloh open source software directory. And open source continues to grow. According to an SAP research report, the number of open source projects roughly doubles every 14 months. But not all open source projects are created equal. According to Ohloh, for the 100,375 projects for which activity information is available, around 80 percent were listed as having low activity, very low activity or were completely inactive...

The success or failure of any particular open source project depends strongly on the community surrounding it – the developers who contribute code, the testers, the documentation writers, the people who answer questions in support forums, and the end users. There are a number of ways to gauge the size and activity level of an open source project's community. Ohloh offers one tool. Another approach is to go to the project's home page or the site where it's hosted and check out the history of code commits and the activity on the discussion boards.

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Dries Buytaert, Oprichter Drupal en CTO Acquia: “Personalisatie is Volgende Internetmijlpaal” [April 16, 2014]

Submitted on
Mittwoch, 16. April 2014 Uhr
,
Customer Talk

“Een website is al lang geen aanhangsel van een bedrijf meer, vaak is de site de kern van je organisatie.” Dat stelt Dries Buytaert, oprichter van het open source cms Drupal en cto bij het eveneens door hem opgerichte bedrijf Acquia. Alles draait volgens hem om goede digitale ervaringen en die kun je niet bieden met standaard content. Klanten leren kennen, profielen opbouwen en persoonlijke content bieden is volgens Buytaert de sleutel tot succes.

De Belg Dries Buytaert ontwikkelde het open source content management systeem (cms) Drupal veertien jaar geleden vanaf zijn studentenkamer. Hij ontwikkelde het systeem vooral omdat hij wilde leren over de technologie achter websites en daarnaast had hij behoefte aan een berichtensysteem. Veertien jaar later is zijn berichtensysteem uitgegroeid tot een grote cms-oplossing en is Buytaert chief technology officer (cto) bij Acquia; het door hem opgerichte bedrijf dat technische ondersteuning biedt aan Drupal-gebruikers. Acquia groeide in de afgelopen jaren uit tot een groot bedrijf. Het hoofdkantoor staat in Burlington, Massachusetts, in de Verenigde Staten, maar in de Benelux zijn ondertussen zo’n vijftien medewerkers actief.

Meer doen met minder
Het grootste verschil met andere enterprise cms-oplossingen is dat Drupal open source is. Buytaert: “Enerzijds betekent dit dat Drupal een softwarelicentie is die iedereen gratis kan gebruiken en anderzijds kunnen ze de software niet alleen gratis gebruiken, ook krijgt iedereen gratis toegang tot de broncode.” Dit gegeven kan marketeers volgens Buytaert helpen bij hun huidige uitdaging. “Marketeers moeten steeds meer doen met minder middelen en met Drupal zit je niet vast aan een softwarepakket met vaste functionaliteiten. Je kunt alle tools die je nodig hebt zelf toevoegen”, aldus Buytaert.

Volgens Buytaert is Drupal succesvol, omdat er zo’n grote groep ontwikkelaars actief is. Er is een community van ruim 10.000 ontwikkelaars die Drupal continu verbeteren en uitbreiden met nieuwe modules. Hierdoor kunnen nieuwe ontwikkelingen in marketingland snel opgepakt worden door de marketeer. Buytaert: “Waar gebruikers van een ‘vaste’ softwareoplossing vaak jaren moeten wachten op bijvoorbeeld een nieuwe functionaliteit voor Pinterest, was deze module binnen Drupal in zeer korte tijd klaar voor gebruik.”

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Welcome to the Open Source Renaissance [April 13, 2014]

Submitted on
Sonntag, 13. April 2014 Uhr
,
GigaOM

By Tom Erickson, Acquia CEO

Summary: Ever-popular among developers, open source technology has moved away from the fringes of tech right to the center of the enterprise, thanks to its high level of security and agility.

In the span of just a few years, open source has produced businesses that are incredibly attractive to the investment community. In 2012, open source venture investment jumped 80 percent over the prior year with $553 million invested, compared to $307 million in 2011. VCs have flocked to darlings like MongoDB, Open Stack, Cloudera, Puppet Labs and Hortonworks because these companies are solving incredibly difficult challenges in the cloud and big data arena faster than any proprietary software vendor could.

So why the big increase in interest now? Open source software has been around for years, in many cases implemented on the fringes by developers who prefer the freedom and flexibility of contributing to the evolution of the platforms with which they choose to work. There were even early glimmers of promise; for example, Linux proved to be a fast, effective server platform for many businesses before it grew to be one of the largest open source communities and the third-largest web client operating system in the world.

But today, open source has crossed over from a niche techie outlier to a driving force for businesses.

Read more.

Operational Database Startup VoltDB Appoints Acquia, Bit9 Executives to Board [March 31, 2014]

Submitted on
Montag, 31. März 2014 Uhr
,
Boston Business Journal

By Sara Castellanos

VoltDB, a Bedford-based startup that bills itself as being able to offer the world's fastest operational database, has appointed executives of Acquia and Bit9 to its board of directors.

Tom Erickson, CEO of Burlington-based cloud-hosting firm Acquia, and Patrick Morley, CEO of Waltham-based security firm Bit9, were added to VoltDB's board of directors, the startup announced Monday.

“VoltDB stands alone in its ability to drive real-time next-generation Big Data applications,” Erickson said in a statement. “Its unique capabilities are ideally suited to help organizations immediately derive value from the massive volumes of data generated by interconnected people and devices, machine-to-machine and Internet of Things.”

Read more.

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