Mobile App is Smooth Sailing for Princess Cruises [Oct. 26, 2015]

Submitted on
Monday, October 26, 2015
Chief Marketer

By Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

The Princess@Sea app first launched on one ship in 2013, the Royal Princess, and will be available on all 17 ships in the Princess fleet by the end of the year, said Nate Craddock, project lead and architect for Princess@Sea product team, speaking at Acquia Engage in Boston last week.

On the average cruise where the app is available, 30% to 40% of passengers download the app, and 15% to 20% register to fully use its features, allowing Princess to track users and tabulate that data.

The app, powered by Drupal, allows passengers to create calendars of not only official shipboard events but to create their own personal events with friends, family and travel groups.


Deep into Drupal, Cisco Starts to Give Back to Open Source Community [Oct. 21, 2015]

Submitted on
Wednesday, October 21, 2015
Network World

By Bob Brown

Cisco’s Jamal Haider acknowledged during a presentation this week that his team that works on the company’s open source-based customer support portal hasn’t given much back to the wider Drupal community yet, but he said this talk at the sold-out Acquia Engage conference in Boston is part of an effort to change that.

And why not? Cisco has plenty of reasons – more than $400 million of them, in fact – to be grateful for Drupal since migrating its Support Community portal to the open source content management system early last year. Cisco started working on project requirements in 2013 with Acquia, a SaaS provider that has commercialized Drupal offerings.

Haider, Cisco’s director of social, SaaS and mobile platforms, claims the company has saved hundreds of millions of dollars since revamping the site, which previously was based on technology from Jive Software. These savings are attributable largely to “deflecting” the cost of supporting customers – in other words, enabling customers to help themselves through a greatly improved portal rather than getting on the phone with actual Cisco technical support personnel. Haider cited a 77% deflection rate thanks to the portal, which Cisco aims to make the place to go for detailed technical, and some marketing, information. Moving to Drupal helped Cisco build a site that is faster, more stable and more flexible, and that has a much friendlier user interface, Haider says.


How Acquia Helped Cisco Save $400M [Oct. 21, 2015]

Submitted on
Wednesday, October 21, 2015

By Meghan Ottolini

Acquia CEO Tom Erickson trumpeted the success of the cloud platform solution provider’s work with Cisco at the Acquia Engage conference in Boston Wednesday.

Erickson held up the company’s experience with Cisco as a prime example of how Acquia has taken companies through critical transformations involving Web content management, cloud computing and Drupal support.

Cisco leveraged the Drupal and Acquia platform to transform its services organization from a traditional call center to a community centered around partners and customers. The update streamlined customer support services, but also saved Cisco a considerable chunk of change.

“They’re expecting to save over $400 million with this digital transformation, not a small thing at all,” Erickson said.

The CEO’s keynote address focused on the various solutions Acquia offers to enable digital transformation, which Erickson called a matter of "life or death" for most companies. Specifically, Erickson pointed out cloud CMS as a crucial solution for modern businesses.


Acquia's CEO on a New Product, IPO and Unicorn Obsession [Oct. 21, 2015]

Submitted on
Wednesday, October 21, 2015

By Kyle Alspach

One of Boston’s fastest-growing private tech companies has a new product out today and aspirations for going public that are as strong as ever despite the tech IPO slowdown.

Acquia, which provides cloud technology for Web content management using open-source Drupal, is in the middle of its annual Engage conference in Boston. And today the firm is announcing Content Hub, a new service that makes it easier to distribute and share content across multiple sites and incompatible platforms. In an interview, CEO Tom Erickson said the product was heavily requested by existing customers and also aims to pull in Drupal users that so far haven’t quite been enticed by Acquia. “For organizations using Drupal but not Acquia, this is another way to engage with us,” Erickson said.

The announcement comes as the release of a major Drupal update is imminent and a few weeks after Acquia announced $55 million in new funding to support its growth plans, bringing the firm to $174 million in total funding since its launch in 2007. It also follows Acquia’s move to a new Downtown Boston office, from Burlington, in May. The company now employs 329 in Boston and 720 overall.


Acquia Releases Content Hub at #AcquiaEngage15 [Oct. 21, 2015]

Submitted on
Wednesday, October 21, 2015

By Dom Nicastro

Acquia targeted personalized digital experiences at its first customer conference last fall. This year, it's turning its attention to internal processes, specifically enterprises that need to share content between web content management systems (Web CMS) and other digital distribution channels.

Today, at its Acquia Engage Conference, Boston-based Acquia released the Acquia Content Hub, a cloud-based distribution and discovery service.

Acquia built its platform on the open-source Drupal model, which was created by Acquia founder and CTO Dries Buytaert. This release aims to make it easier for CMSs to talk to each other, Acquia officials told CMSWire.

The company hopes to accomplish this through APIs that connect the Acquia Content Hub with other content channels.

The product is targeted at "enterprise customers with complex silos and systems that need a better way to get content out of legacy systems, into more modern systems and across various distributed partners and teams," Kelly O'Neill, senior director of product marketing for Acquia, told CMSWire in an interview last week.


SaaS Platform Looks to Curb the Content Beast [Oct 21, 2015]

Submitted on
Wednesday, October 21, 2015
IT World Canada

By Gary Hilson

Enterprises are drowning in content and working against the tide to get it published and shared effectively, so Acquia Inc. has launched a new SaaS platform for smoother sailing .

Today the Boston-based company unveiled Content Hub, a cloud-based distribution and discovery service, which allows organizations to create, search, distribute, and share content numerous websites, intranets, content management systems and other external distribution channels such as RSS and Apple News. It could be text-based information, or multimedia such as photo and video.

It’s a new product for the self-described “digital experience” company, said CEO Thomas Erickson, and sprung from interactions with Acquia’s more than 4,000 customers through professional services engagements. Acquia found itself creating custom applications to address the content sharing conundrum, so the concept was ported to its product team for development, he said. Normally, organizations find themselves pulling content from one source and reformatting it for another channel.

Content Hub is designed to help enterprises share and distribute content better, but also make better use of what it has created, said Erickson. Large organizations in particular often have information sitting is silos that not only isn’t accessible to everyone who needs, but often forgotten unnecessarily recreated from scratch. The platform includes discovery tools faceted search to help end users relevant content from other sites, departmental archives or content management systems quickly.


Acquia Joins North Bridge, 35 Cloud Leaders to Launch Fifth Annual Future of Cloud Computing Survey

Submitted on
Thursday, October 8, 2015
North Bridge

WALTHAM, Mass., - October 8, 2015 - North Bridge, an inception-to-growth stage venture capital firm today announced the launch of its fifth annual Future of Cloud Computing Survey in partnership with research analyst firm, Wikibon, and 36 collaborating cloud companies. When the study first began market hype outpaced adoption of cloud computing. Today, SaaS, long at the vanguard of cloud adoption, has grown five-fold from 2011 to 2014. Yet issues like security, cloud interoperability and vendor lock-in all warrant broader discussion on the part of the industry as it forges ahead. The program is vendor-agnostic and supported by companies large and small. All participants are encouraged to follow @futureofcloud and use #futureofcloud to join the discussion on Twitter.

Take the survey now.

The 2015 Future of Cloud Computing survey is sponsored by North Bridge and Wikibon with the support of more than 35 collaborators (full list below), who have contributed, endorsed and will distribute the survey.

To view the results of the 2014, 2013, 2012 and 2011 surveys please visit: North Bridge Cloud Computing.

2015 Future of Cloud Computing Collaborators include Acquia, Appformix, Black Duck, Canonical, CenturyLink, Citrix, Clarity, CloudBees, CloudHealth Tech, Confer, Deis/EngineYard, Demandware, Egenera, eRecruit, Flexiant,, Hornet Security, IngeniousMed, Logentries, Microsoft, Newforma, Open Xchange, Red Hat, Reval,, RightScale, Salsify, Scribe, Service Rocket, SpringCM, Stratus Technologies, THINKStrategies, Trillium Software, Virtustream, Wikibon, and WPEngine.

About North Bridge
North Bridge Venture Partners and North Bridge Growth Equity are active partners with entrepreneurs providing seed-to-growth financing for innovative companies looking to disrupt big markets. With $3.5 billion in capital currently under management, North Bridge partners, many founders themselves, work with entrepreneurs to apply their expertise in the creation, operation and scaling of market-leaders. The firm has funded more than 170 companies creating many billions in market value. Among those firms are Acquia, Actifio, Cool Planet, Couchbase, Demandware, Mavenir Systems, Paydiant, Proto Labs, Reval and Starent Networks. The firm is based in Waltham, MA. To learn more about North Bridge go to Follow us at @North_Bridge.

About Wikibon
Wikibon is a community of business technology practitioners founded to deliver the most actionable and real-time information available in the marketplace. The Wikibon analyst team comprises expertise cutting across all facets of business technology, with a cross-functional focus on cloud, big data/analytics and infrastructure. Wikibon research methodologies heavily leverage traditional approaches and advanced social media and data analysis techniques. To learn more about Wikibon, go to Follow us @Wikibon.

The Journey is Underway [Sept. 23, 2015]

Submitted on
Wednesday, September 23, 2015
City of Boston

We’re already a few weeks into working with our design partners, IDEO and Acquia.

IDEO, our design partner, is an award-winning, global design firm that works on an immeasurable range of projects world-wide, not just websites and physical objects but new product categories and whole new processes. Acquia is our technical partner. They are a local firm, with expertise in building scalable websites and related systems in Drupal. Drupal itself is open source and provides flexibility as the City of Boston’s digital program grows and changes over time.

With the help of IDEO’s innovative “design thinking” approach, we are working alongside stakeholders inside City Hall and out in the community to learn more about our users: the residents of Boston.

IDEO’s founder is famous for saying "Stop talking and start making." We have begun. Our process is designed to have all three partners engaged in iterative creation and testing.

The start of the design research and Agile development processes are the beginnings of a journey; we can’t yet see the destination but can imagine where our path might lead. Rather than a design phase followed by implementation, we will all travel together-- building and discovering as we go.

The ways in which consume information digitally has changed dramatically since the City of Boston built its current website. It’s no longer just an information hub, valuable as that is, but a place where we actually do things--pay our taxes, apply for permits, interact with city services. Our beta site will be built with this in mind -- it will be purpose-built to expand and change more easily and adapt over time.

IDEO chooses an internal nickname for each project. It is fitting that they have chosen the name "spyglass" for this one. It is the right metaphor for us working together to build this boat while we sail it, looking through that spyglass together as we go.

We invite you to join us on our journey here at

Reaching Your Customers on the Mobile Web [August 26, 2015]

Submitted on
Wednesday, August 26, 2015

By Tom Wentworth

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, and so far in 2015, that number has skyrocketed to 1.9 billion. In the past year, those numbers have also surpassed desktop usage.

This presents a great opportunity for digital marketers to make a huge impact on mobile — if they can break through the noise. We use these devices to send emails, take photos, play games, schedule events and even make payments, giving us few reasons to take our eyes off the screen. Because of this, more and more marketers are looking to take advantage of mobile avenues like Instagram (which recently opened its API to brands) and Snapchat. That means mobile websites are facing some heavy competition.

Here’s a look at what this dramatic increase in mobile usage means for the future of the web and what it will take to get users engaging with a brand’s site on their phones.

The Battle for Consumer Attention Heats Up
All signs point to mobile adoption numbers continuing to steadily increase. So what will it take for a mobile website to stand out in a sea of apps? A strategy that emphasizes context and personalization. The more mobile websites that start competing for attention, the pickier users will be about the sites they visit on their devices. If they don’t find the experience they’re looking for, you can bet they’ll click elsewhere.

Read More

POV: Why You Should Start Working in Drupal 8 Today [August 20, 2015]

Submitted on
Thursday, August 20, 2015
Website Magazine

By Michael E Meyers

If your websites are sitting comfortably on Drupal 7, you may not be considering a migration to Drupal 8 or adopting Drupal 8 for your next project. Drupal 7 is mature, stable and well-supported framework; why disrupt your work and team with a new version?

Truth is, if you’re not planning for and learning about Drupal 8, you’re already falling behind.

Migrations and Web projects take time and investment, but there are many advantages to being early in the development cycle that make the potential risks and short-term pain worth the trouble.
I was brought on as CTO at in 2009 when the company sought to get out from under legacy systems that were slowing growth down. We faced a big question for our Web project: adopt a stable but mature technology in Drupal 6, or take a bold leap and implement the yet-to-be-released Drupal 7?

Ultimately, we chose to be bold, and here’s why you should too.

Read More