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Tracking social media can be a overwhelming task. With millions of blogs and tens of thousands of community websites, how can anyone possibly listen in and make sense of it all? In our discussion with Eric and Alex, they walk us through the Managing News application. They discuss how PR firms and communications teams can use it to track and analyze global topics in the social and mainstream media, then can collaborate and act upon it. They also share their insights on how they built the service using Drupal.