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by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Rachel Haot named CDO of the Year
Rachel S. Haot, Chief Digital Officer and Deputy Secretary for Technology at New York State, was named Chief Digital Officer of the Year 2014 by the CDO Club.
The award was presented by CDO Club founder David Mathison after her keynote presentation on April 22, 2014 at the CDO Summit at the Time Warner conference center in New York City.
Haot is only the second CDO – and the first female CDO – to be awarded this recognition.
Norwegian Army is using Oculus Rift to drive tanks
By using the virtual reality platform, Oculus Rift, the Norwegian Army's drivers can have unobstructed views of their surroundings while operating tanks.
"It's still just a prototype, but the model already offers a number of advantages to conventional systems.
For one, it's cheaper: the demo unit cost roughly $2,000, where a conventional military camera system could easily cost 50 times that. It also opens the door for the kinds of heads-up displays that are common in video games."
Shop on Amazon through Twitter
Amazon is leveraging the power of the hashtag to allow users to shop through Twitter. By using "#AmazonCart" in the US or "#AmazonBasket" in the UK when you replay to any tweet, items will be synced to your Amazon account once it is linked to your Twitter account.
"As with any other item in your cart, you won't have to buy items added through the hashtag — they'll remain there until you either check out or remove them, so the integration with Twitter can serve as much as a way to bookmark products that you might like as much as it's a way to easily buy them.
It's unclear how closely involved with the integration Twitter itself is — Amazon may well just be making clever use of hashtags — especially since Twitter has been working to build out a shopping experience on its own."
Oyster is the Netflix for eBooks
Oyster, which has been called the Netflix for eBooks, has surpassed half a million titles and while winning new deals with HarperCollins and Chronicle.
"Oyster’s promise is simple: “read unlimited books, anytime, anywhere.”
The firm’s iPhone and iPad app debuted in October 2013 with just 100,00 titles. At 500,000, Oyster is set to eclipse Amazon’s own Kindle “lending library,” which currently sits at 500,000 titles."
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.