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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit

“It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.”

That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013 Chief Digital Officer Summit Entertainment Panel.

Maggiore was one of four prominent digital executives discussing the pitfalls and promises of the direct and more intimate relationships that social networks have facilitated between popular personalities and their audiences.

The executives were part of the “Promoting and Protecting Personal Brands in an Always-On World” Entertainment panel, held at the Chief Digital Officer Summit, February 2013, at Thomson Reuters world headquarters at 3 Times Square in New York City.

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Locking Down the Cloud: Leveraging the Ecosystem

Ryan Scheuermann recently came up with a good metaphor to describe the difference between managing security on your own servers, and using a cloud-based service.

“When you’re working with bare metal in your own location, it’s all up to you. It’s like the wild west,” he said.

“When you’re hosted in the cloud,” he continued, “it’s like being in a gated community: the cloud service providers have many services that you can take advantage of.”

“It’s still up to you,” said Ryan, who is the chief product officer and co-founder of Ceros, a cloud-based marketing platform that is used by global corporations like Kohls, ShopBazaar, and Peugeot. “But you have a lot more help.”

Today, the top cloud service providers not only provide a high level of security, they also offer integrated tools that enable customers to go the extra mile.

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CDO Takes Root, Propels Digital Strategy

The CDO is a creature of Schumpeterian economics – the old “creative destruction” philosophy so popular with management consultants in the late 90s and early 2000s. Schumpeter simply stated that capitalism is an ongoing cycle of value creation and destruction fueled by innovation and entrepreneurial instincts. The catalyst effect of technology on this disruption was quantified by Richard Foster, a former McKinsey director, in his book “Creative Destruction.” Drawing on the Standard & Poors 500 – the longest ongoing list of top corporations, Foster observed that the average lifespan of a company on the list was 60 years in 1960 and less than 20 by 2010. The names that have dropped from the list include former icons such as Eastman Kodak, Radio Shack and the New York Times.

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Google wants to launch its own wireless network

In areas where Google Fiber high-speed internet is currently installed, Google may run its own wireless network as well according to sources close to The Information.

"The Information speculates that Google's wireless network could depend partly on Wi-Fi access points built on the Fiber network, relying on carriers only when service is unavailable or insufficient.

AT&T already uses this strategy, easing congestion by transferring users to Wi-Fi hotspots, and Google reached a partnership with Starbucks last year to provide internet access through 7,000 hotspots."

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Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.

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