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by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
T-Commerce? Meet tvbay
If you tuned in to this year’s Super Bowl, you saw H&M’s commercial that enabled viewers to make purchases through their television based on what David Beckham was wearing during the clip.
This new, “t-commerce” platform is something that brands are exploring, but few are delivering because smart TVs that enable these transactions are still in the early stages of adoption. One company that is breaking through the noise in the European market is tvbay, which allows users to make real-time, impulse-based decisions on what they want to purchase based on the commercial they are watching.
SXSWi Top Tips Part 2: Once You’re There
Welcome to Part 2 of my SXSWi Top Tips series. If you missed it, check out Part 1 which covers how to prepare before you arrive in Austin; it’s not a conference where you can just throw some clothes in a bag and go.
So now you’re packed, you’ve done your research, and you’ve got a plan. Great!
Now get ready to throw it out the window.
How Google Embraces Developers with Office Hours
The Google Glass Developer Office Hours and Design Sprint was recently held at the "Base Camp" high above Chelsea Market in Mid-town Manhattan.
If you're a member of the Google Glass Explorers, you'll learn that Google is not the typical software company. They do not follow the norms many of us have come to take for granted. For one, they treat the beta testers as members of the team. They'll take your calls, answer emails and meet in person as often as needed to help developers become the best that they can be.
Survival Tips from a SXSW Pro: Part 1
No matter how you approach it, SXSW is a vast matrix of possibilities spread over several square miles of Austin and environs over several days. To get the most out of it, you need to prepare early and thoroughly. In the immediate gratification era in which we live, I wish I could simply tell you, “There’s an app for that.” But while there are many apps which will make your life easier (and some which will be indispensable at least for the Interactive portion), there’s no substitute for doing your homework for this one.
Wearable Tech and the Wild, Wild, West
When you think of the wild, wild west, the first thing that may come to your mind is Clint Eastwood or John Wayne. But the concept of roaming free with just your wits to depend on for success isn't just limited to the wide open ranges of the Old West, but has expanded to the technology space.
The rate at which social media platforms and immense technological innovations have occurred has exponentially increased in just the last few years. One of the emerging categories today that is seeing the biggest boom is wearable technology, as new ideas and concepts appear on the scene almost daily.
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.