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by Ryan MacInnis
Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Today’s Brand Must Think Like a Publisher
Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.
As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it.
College Students May Help Snapchat Monetize
"Did you see my snap?" That seems to be a common question most college students ask each other and because of its surging popularity on campuses, Snapchat believes that this demographic will help them monetize their platform.
Facebook Wants to Be the "Dial Tone for the Internet"
With Facebook's recent acquisition of WhatsApp and the increased focus on Internet.org, a collaborative project that connects telecommunications carriers, Zuckerberg said, "We want to create a similar dial tone for the Internet," during a keynote speech at the Mobile World Congress.
Foursquare Built The Location Layer for the Internet
Now that Steve Wozniak has left the confines of Apple, he has time for more important things. Like checking in everywhere on Foursquare. Wozniak checks in whether he is at the airport, the movie theatre, or even his home. And, of course, this also gets cross-posted on Twitter so we don’t miss what he’s up to.
Now, not all of us have the appealing “Woz” factor that make people want to follow his every move, but if you’ve used Foursquare, you know how addicting it can be. All you need to do is call up the app, enter what you're looking for in the search box (it could be a restaurant name, or something as simple as 'breakfast tacos') and you'll immediately see a list of all the places around you that fit your search. This is all possible thanks to Foursquare’s venue search API, or application programming interface.
Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.