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Posted on by Will Eisner.

Interesting post. The more that Android preemptively shows the right info, the more iOS will find itself falling behind and competing on the wrong points. Google has so much data - hard to keep up. What can Apple do? Buy Bing?

And I think you're right that a similar set of expectations will emerge for web site users, who will expect more relevant info made more easily accessible, and a "Google Now" style experience.

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