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by Andrea Garvey
Posted with permission from DigitalDisruption.com
For the average concert-goer, there are more events than one can wrap one’s head around. It’s hard to keep track of who’s coming to town, what merits your attention, and what’s ultimately worth your commitment (and hard-earned greenbacks). On the flip side, artists struggle to get their name out, despite the Internet’s ability to democratize access. The fight to own record store shelf space is over; now, artists largely host their music online. But capturing and motivating an ever elusive fan base, particularly outside of a band’s local area, remains a challenge.
Enter the concert finder app Timbre. Timbre creator Matt Bridges envisioned a simple fix: provide concert goers with the essentials - artist and venue name, date, music samples and ticket links. Unlike other concert finder apps which require a login or a musical library scan, Timbre turns that concept on its head. In three clicks, potential concert-goers are sampling a preview of each and every band.
The free app, available in 36 countries on iOS and Android (US-only) serves as the modern-day concert listing, connecting both ends of the music community: the fans and the artists. Matt Peckham from Time named Timbre ‘possibly the classiest of all iOS apps’ and Bob Boilen, legendary host of NPR’s All Songs Considered, called Timbre ‘the most beautifully designed of all the concert apps.’
Timbre rethinks concert discovery the way Plates does for splitting restaurant bills, or Level is doing for budgeting and Openbay for car repair. Equipped with minimal design and workflows that transform what can be complex processes to relatively simple ones, these apps harness the power of simplicity to help us easily perform tasks. In each of these examples, including Timbre, simplicity is the cornerstone. A singular focus on disrupting through simplicity - that’s how we are we rethinking concert discovery.
In the coming months, we’ll be adding additional filters to make Timbre even more well-suited for the average concert goer. At the forefront is the same minimal design that simplifies the concert-finding process, only now Timbre users will be able to filter by popularity in their area. The app will be even more social too, helping people experience concerts together and strengthen ties to the music community.
The live music world has been shaken by the simplicity of Timbre - how will you use simplicity to upset your industry?