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Posted on by Brian Hansford (not verified).

Hi Tom! Thanks for commenting on my blog today. I do agree there is risk with a CMO going with a single vendor. And certainly many companies won't want to do that with Oracle. My concerns are alleviated with Oracle's open and emphatic statement that they will make sure to support integration with 3rd party apps, and they will in turn create an App Ecosystem. This is very similar to Marketo's positioning from earlier in April. This comes down to execution. But ultimately I do think there will be an foundation marketing platform that has to integrate with other apps (as needed) that will help companies extract the necessary information that helps drive the business. Cheers, Brian

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