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Posted on by Jeremy (not verified).

Imteresting that you're putting so much emphasis on the _average_ deal cost. If you we're paying, what would you suggest is a better figure for mid-market companies? I did some maths based on an arbitrary 200K figure and it only took two 1M deals on top of 15 other deals (at the same 200K cost to make it easy to work out) to get to a little over 500K average.

I'd suggest that average is a great figure for both Adobe and competitors to focus on as it's likely to be a bigger number than the "usual" deal size, allowing for a couple of stellar deals. I'd be interested more to know the mode value (http://www.purpl emath.com/modules/meanmode.htm, in case you don't know what mode is).

Not that I'm arguing with the general sentiment of your article, just the way you use the data supporting your argument. Why not get the best if it both meets your current and future requirements, and isn't the budget buster you're suggesting it is?

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