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The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes.

I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in my podcast instead of reading it here. Then I moved into my main topics:
Drupal Camp Austin
Why should marketers love drupal?

  • “There’s a module for that”
  • Freedom
  • Great community
  • Flexible & Scalable
  • Speed of delivery
  • Integration
  • Open Source
  • Cost

What are the things Marketers think about most?

  • Better conversion rates
  • A/B and Multivariate testing
  • Analytics
  • Direct Sales
  • Lead Capture
  • Integration
  • Social
  • Localization/Translation
  • Responsive Design
  • SEO

How do you get there with Drupal?

  • Modules
  • Themes
  • Integration with best of breed tools

Great tools that you should consider using.

That was the quick overview of what was in my presentation. The response was great!
Leigh Carver

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