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Increase B2B Engagement Rates with Personalized Web Experiences in Drupal [September 20, 2012]
Want to learn more about Acquia’s products, services, and happenings in the Drupal Community? Visit our site: http://bit.ly/yLaHO5.
The days of one-to-many, traditional marketing are over. Today's B2B marketers need to leverage their websites to target prospects and existing customers with a more refined and personalized set of messages and campaigns in order to truly stand out from the pack. Learn from other B2B marketers how you can increase engagement and conversion on your website. You will also get a behind-the-scenes look at the Drupal module that makes it easy to leverage this functionality.
In this webinar you will learn:
• How personalized content helps engage and convert more prospects into customers
• How to leverage publicly available content to segment your audience in Drupal
• How real customers reaped the benefits of targeting prospects with compelling content and campaigns