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by John Carione
Most Web Content Management systems have traditionally been sold to and bought by IT. However, innovation that has come out of the consumer technology space over the last decade has accelerated what experts are calling the "Consumerization of IT". Drupal is now in the center of this trend, which has shifted the buying center for Enterprise web technologies from IT to Digital Marketing organizations. The onslaught of mobile computing, social media, and the cloud has created a perfect storm where simple, yet powerful platforms like Drupal are now being leveraged purely for Marketing agility. Digital Marketers are using Drupal today to execute on their core marketing objectives such as accelerating campaigns and generating incremental demand, building greater brand loyalty through deeper consumer connections, and expanding the digital footprint of their organization to new geographies and customer segments.
Please read the abridged version of a new whitepaper titled "Drupal: Building Transformational Digital Marketing on the Open Web" This paper highlights Digital Marketing customers across vertical markets that are leveraging Drupal to create new web experiences, connect more deeply with customers, convert more prospects, and capture rich customer insights that help optimize the user's next experience. We also explore why Drupal is the most simple, flexible, and innovative platform for building Web Experience Management solutions on today's Open Web to accelerate multi-channel campaigns and maximize engagement.
Read the abridged version of the whitepaper here. (and signup for one of Acquia's upcoming Drupal for Marketing campaigns and webinars to get access to the unabridged version)