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Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world? 
Musk is our modern day... More

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape.
Hector works at my local hardware store; he can usually be found around the paint section.
What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit.
So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... More

Turning Segments into Audiences through Personalized Experiences

Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is.
This has long been the holy grail for ecommerce executives.
Personalization was all the rage towards the end of the Web 1.0 phase of ecommerce and became a buzzword of sorts in the late 1990s at the height of the first dot.com boom. Today it is an absolutely essential expectation by customers that if they establish a one-to-one relationship... More

Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin
Overview
Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again.
Why?
IT
IT is seen as a cost,... More

Use Drush to Sync Your Drupal Installations Between Multiple Environments

Note: This is an updated version of a blog post originally published by Promet Source. Moshe Weitzman contributed to this post.
One of main draws to Drush is the library's ability to make developer's lives easier. There are two simple commands that work using Drush aliases that can help sync database and files between multiple Drupal instances. First, we'll go over setting up an alias file for Drush. After that, we'll document the usage of Drush's sql-sync and rsync commands.
Create a file to store your aliases that is readable by... More

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths.
A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison.
Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Palantir.net... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Building a Great DX: Start a Conversation
Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me.
The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns.
t’s this kind of feedback that attracts global... More

Award-winning Site Connects Saïd Business School Community

MySBS is the intranet site of Saïd Business School, University of Oxford. It provides faculty-facing services, such as internal news, announcements, reminders and messaging. It’s also a self-organizing collaboration platform. Pronovix won first prize Acquia's inaugural Partner Site of the Year Award Program for its work on MySBS in the Higher Education and Internal Community site categories. Kornél Lugosi and Diana Lakatos of Pronovix contributed to this post.
At the end of 2012, I started hearing rumors about the need to build an intranet for... More

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me.
The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns.

It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson.
It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... More

DrupalCon Amsterdam Coding and Development track

Cross-posted with permission from ymbra.com
While the American Drupalistas (and some brave travellers) are enjoying a fantastic DrupalCon in Austin, the Amsterdam organising comittee is working hard to produce the best European DrupalCon ever. This team is formed by Drupal Association staff and a group of volunteers, of which I am one, and at the moment we're in the... More

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment.
Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of... More

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines.
The ecommerce experience is making a transition from the familiar paradigm of search-compare-select to something closer to “shopping the story.” The implications for marketers and ecommerce professionals are profound and... More

Acquia acquired TruCentric

We’re excited to announce that Acquia acquired TruCentric, a software-as-a-service company that is focused on providing personalization for websites. Earlier this year we launched Acquia Lift, which brings testing and personalization capabilities to Drupal sites. With TruCentric, we acquired not only a great complementary product that we will integrate with Acquia Lift, we also gained a great team with a long history and strong leadership in marketing automation... More

Installing Drupal 8 on Acquia Cloud

Want to use the most awesome version of Drupal on the most awesome Drupal hosting? ;) This guide is for you!
Let's Get Started!

First, head to http://www.acquia.com/acquia-cloud-free to set up your new site. This process takes a few minutes, but worry not; you can bide your time watching helpful tutorial videos! Once your site is provisioned, you'll be taken to the Acquia Cloud workflow page.
Upgrade PHP version (important!)

Drupal 8 requires at least PHP 5.4 in order to install, so the first order of business is switching your environments' PHP versions,... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Samsung and Oculus to turn Galaxy smartphones into VR headsets
By collaborating with Oculus to bring smartphone technology and capability to headsets, Samsung looks like its trying to beat everyone on the quest to virtual reality.
"Samsung will of course provide hardware for its VR device, but Oculus is handling software development.
The upcoming product will allegedly place a strong emphasis on... More

Cathy Theys: Give and get good patch reviews session AND SymfonyCon interview!


In a massive Cathy Theys double-header this week, hear parts rescued from our conversation at SyfonyCon Warsaw (which was plagued by technical difficulties) and check out Cathy's insightful session, 'Patch Reviews: Get good reviews, give good reviews. Faster.' It is full of practical advice to take your contribution to Drupal and open source software to the next level.

In the podcast interview, we talk about the opportunities Drupal has given Cathy; some of the benefits of the refactoring that has gone into Drupal 8; joining up with the Symfony community: mutual learning, different... More

Ultimate Guide to Drupal 8: Episode 4 - Multilingual Improvements

Welcome to the 4th installment of an 8-part blog series we're calling "The Ultimate Guide to Drupal 8." Whether you're a site builder, module or theme developer, or simply an end-user of a Drupal website, Drupal 8 has tons in store for you! This blog series will attempt to enumerate the major changes in Drupal 8. Successive posts will gradually get more technical, so feel free to skip to later parts (once they're published) if you're more on the geeky side.
Please note that since Drupal 8 is still under active development, some of the details below... More

Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle.
Today, you need to think bigger, much bigger. You have to create a great digital experience.
Sounds daunting, right?
But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature.
How do you define a great digital experience?
Here at Acquia, we live and breathe “digital experience.” It’s an idea we want to share with our partners, colleagues, and our own customers.
But as I’m beginning... More

Acquia Cloud API Applications: A quick tour

The Acquia Cloud API is a web service and CLI that allows developers to build powerful tools, automate repetitive tasks, and create custom development and testing workflows for sites on the Acquia Cloud platform. Released two years ago, our customers and partners have been building amazing things on Acquia Cloud API and we figured it was time to share some of them. We hope this will reveal the potential of the Acquia Cloud API and show some examples of what it can do for... More

Are You Prepared for Your Usability Study? Three Steps for Success

At DrupalCon Austin, I'm very excited to be teaching a full-day workshop, UX Bootcamp: Evaluating and Improving Your Web Sites. In the workshop, I'll be sharing all of the essential steps for designers and developers to evaluate and improve their web sites. Read on to find out how to get started.
The first thing I tell people is that usability testing isn't an arduous process. It's a technique that anyone can learn with training and lots of practice. At its core, a... More

The killer Acquia Cloud feature you need to start using right now

Cross-posted with permission from Third and Grove
If you have read our blog you know we are big fans of automation and drush here at Third and Grove. Anytime we can throw a bash script at... More

Digital Transformation is Bigger than Digital Marketing

For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what Gartner calls the digitalization of business, now CEOs realize that the ability to compete and win... More

Acquia raises $50 million series F

We've got great news to share today; we are announcing that Acquia raised $50 million, the largest round of financing we’ve ever completed.
The round is led by New Enterprise Associates (NEA), one of the world's top investors in our space. They have made various great investments in Open Source (MongoDB, Mulesoft, etc.) as well as SaaS companies (SalesForce, Workday, Box, etc.).
With the new funding, we can continue to go after our vision to help many more organizations with their digital platform and digital business... More

Patching with Drush Make

Introduction
Patching software is a common practice in open source software that enables developers to fix bugs and implement features within their projects, independent of the upstream software’s development cycle. The offset of this approach is that it can become cumbersome to maintain and re-apply patches as the upstream software continues to fix bugs, implement features and fix security vulnerabilities.
With Drupal, patches can be better managed with an automated tool called Drush Make. This tool allows you to define a list of patched upstream (contrib) software and can aid the automated... More

Be a Hero: Increase Marketing Efficiency with Template-based Websites

Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens or hundreds of sites. To deal with this volume, digital marketers must innovate and rapidly identify methodologies to scale the delivery of engaging websites, and ultimately, achieve the brand reach sought by their organizations.
Our answer to this digital marketer’s dilemma? A web site creation and delivery approach stemming from patterns that... More

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