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The Web Content Management Marketing Myth

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech purchases used to go through a lengthy approval process driven by the CIO, who owned the infrastructure. But now cloud services allow CMOs to deploy new technologies in a matter of days. Certainly there are... More

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both. Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers still prefer to keep window shopping an in-person experience, the younger generations are turning to online channels like Instagram to engage with their favorite brands. Instagram, the social photo sharing service owned by Facebook, has truly resonated with Millennials. It gives brands a platform to build a visual... More

Digital Government Services and Drupal – meet Ian Read

I met Ian Read, Front End Development Team Leader at TSO/Williams Lea Public Sector at Drupal Camp Brighton, where I found out that he has recently been involved in a subject close to my heart: Drupal and government. He was part of the team that designed and built the attractive, responsive, and very functional London Borough of Croydon's new council website. In our conversation, we touch on the value that the Drupal community provides to everyone involved; Drupal and innovation in government digital services; the thought... More

Integrating CMS and Commerce Platforms: A Catalyst for Change?

This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four. Most business leaders will tell you that technology should never... More

New Wave PHP with Lorna Jane Mitchell

Lorna Jane Mitchell is back to show us some great reasons for upgrading your projects to PHP 5.3 or newer. Drupal 8's minimum version requirement is already up there at 5.4.5 (as of 2015.Feb.02), so we're doing well! Lorna and I have a quick chat about her history and experience, open source versus proprietary software development ("Projects and companies that work in that open source technology space make much better use of tools ... and they are wonderful, free, and well-supported tools!") ... specifics of how and why the PHP "Renaissance" is happening, and Drupal 8 as a PHP meta-project... More

A Partner's Perspective on Certification: Part 3

Having worked with Drupal now in almost every capacity; as a developer, recruiter, and an executive in a company selling Drupal services I find that the Acquia Certified Developer program helps everyone involved in the Drupal project life-cycle. As a builder (developer, designer, site builder) you get to validate your knowledge in an industry that’s typically lacked benchmarks and higher levels of education. The certification is difficult enough that it’s meaningful but not onerous to the extent that it lacks practicality and convenience. If you’ve been building Drupal sites with diverse sets... More

Behavioral Targeting: The Key to True Personalization

So you have your first few rounds of testing done and your digital experience has been tweaked based on the results. You have a pretty good digital experience lined up for your visitors. Now what? The next step is to analyze what your visitors are doing on your site, what they are clicking on, what they’re viewing, and what they are interested in without them having to provide any personally identifiable information (PII). This is all part of behavioral targeting. However, before you can start targeting, you need to... More

Digital Marketing and Drupal Take Shape in Japan

Acquia CEO Tom Erickson has shared his passion for Japan, along with his view of Drupal expansion in the country (in Japanese, by the way!). Two years have passed since that time and things have dramatically changed. Now, at the start of 2015 as the challenge of taking on “Digital Transformation” weighs on everyone's mind, it is a great time for some updates on the current state of Drupal in Japan. For the... More

日本のデジタルマーケティングと Drupal について

編集者より: 本日のゲスト投稿では、CI&T ASPAC ビジネスディレクターの上田善行氏より、日本における Drupal の現状をお伝えします。CI&T はグローバルソフトウェア企業であり、Acquia の戦略パートナーとして、企業のデジタル変革を支援しています。同社の Drupal サービスについてはウェブサイトをご覧ください。 この投稿で僕は、日本における Drupal の現状について書いてみたいと思っている。2015年を迎えて、誰もが、デジタル変革について考え始めていること、そして、Acquia CEO の Tom Erickson がこのブログ上で、日本についての情熱を表明(しかも、日本語で!)してから、すでに2年が経過し、ちょうど良いタイミングでのアップデートだと思ったからだ。 僕は過去15年間、主にマーケティングに関わる情報技術の仕事をしており、IT 部門やマーケティング部門の方々を支援してきた。それを踏まえて、Drupal には、並ならぬ期待を寄せている一人であり、2010年からは、日本での企業向け導入プロジェクトに関わっている。 Drupal は早い段階で日本に上陸し、コアなファンやリーダーシップのあるコミュニティが存在する。一方で、企業向けユースの観点では、ここ最近まで、外資系企業と一部の国内企業以外では利用されておらず、... More

The Price of Increasing Page Weights

Last November at Acquia’s inaugural Engage customer conference, web design pioneer Ethan Marcotte gave a 30-minute talk on responsive design -- the influential design concept he pioneers in his 2011 book ‘Responsive Web Design’ -- and the consequences of ever-increasing page weights: the size of a page as measured in... More

Looking for a Lift: Why Clark University Chose the Acquia Platform

Looking for a Lift: Why Clark University Chose Drupal and the Acquia Platform A Q&A with Matt Cyr, Director of Content Marketing I recently had the opportunity to talk to Matt Cyr, Director of Content Marketing at Clark University in Worcester, MA. Clark is one of the most recent higher education institutions to adopt Drupal and leverage the Acquia Platform to deliver on its digital and institutional goals. Matt’s insight into the power of Drupal and the benefit of the Acquia Platform is a must-read for any organization that is looking... More

Meet Dustin Whittle: Get more done, better & faster – together.

Dustin Whittle, Developer Evangelist at AppDynamics, and I sat down at SymfonyLive Berlin 2014 to get to know each other. We touched on PHP's past and potential futures through HHVM or PHP7, how competition and collaboration both improve open source software and how business benefits from that, Drupal 8, and more. This podcast is some extracts from that conversation! Get more done faster When I asked Dustin my old chestnut ("What is your 1st memory of ..."), his response really got to the heart of what gives us many of the benefits of using open source software: cooperation,... More

Dogs and Cats Living Together? Why It's Time to Merge Content and Commerce

This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three. Putting marketing and commerce teams in the same room isn’t exactly the equivalent of dogs and cats living together, but it’s close. While co-existing under the guise of... More

A Partner’s Perspective on Certification: Part 2

I was skeptical when the concept of Acquia Certification was presented to me. Certifications for open source software can often feel like a cash-grab to independent developers. I was pleased to discover how challenging the certification exam is, especially because I consider myself to be a strong full-stack Drupal developer. I learned things by studying for it, and for a developer, increasing your knowledge is always valuable. As I look back on the experience, I feel like there are two unique sets of benefits for developers: 1. As a developer working in a team, studying for the exam together... More

Drupal and the power of flight with Sally Young

Sally Young, Senior Developer at Lullabot, let me take her away from the DrupalCon Amsterdam sprints to talk with me. I was thrilled to finally get her in front of my podcast microphone and camera. She is a smart and interesting developer involved in innovations including headless Drupal and mobile applications. More importantly to me, I've been figuratively dying to get her story on tape about her mother's misunderstanding of her first job ever since I first heard it a couple of years ago. Listen on and you won't believe what... More

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