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Few things to consider when redesigning a B2B website

Everyone who is in the web business has dealt with a site redesign before. Sometimes they are long drawn out projects, and sometimes they go a bit faster. Sometimes they take years and millions of dollars. I’ve been a part of each of those scenarios. Our recent website redesign went pretty smoothly, so I wanted to share what I’ve learned over the years. Make sure you know why you are redesigning your website. Set Goals. When we started redesigning Acquia.com we listed out these main goal: Increase Leads Improve Messaging More Relevant Content Once you have your goals set and ideas of how... More

"Retirement Tsunami" of CIO's in Higher Education. What Comes Next?

I remember being at Gartner Symposium in Orlando years ago and sitting in one of Mike Zastrocky’s presentations and listening him talk about the issue of an aging IT demographic bearing down on colleges and universities. Mike’s warning was meant to serve as a call to action to the industry: Colleges and universities need to actively work on transferring technological skills and knowledge, cultivating a new generation of IT leaders... More

Digital Clarity Group: The Latest Marketing Gimmick? Truly Useful Content

This is a guest blog post written by Robert Rose, Senior Analyst at Digital Clarity Group (DCG). Along side his work with DCG, he is also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also maintains his own blog at The Mythic Marketer. When you’re surfing the channels on television – you’re looking for great content. You may first try your “tried and true” channels. But you’ll ultimately land (and stay) on a channel because of the content, and not... More

As the Digital Revolution Matures, Daily Tasks Take Center Stage

Almost twenty years into the digital revolution, we now live in a world where our mobile devices are always on and always available. GPS and other on-device sensors ensure that our smartphones and tablets provide a constant stream of data about where we are and what we’re doing. This shift is giving rise to a new generation of applications that focus on the tasks of our everyday lives, rather than the anonymous streams of information we routinely encounter. And “next generation” content-centric platforms, like Drupal,... More

Social Depth Platforms & The Death of Social Business Silos

Today, Forrester Research released the Q3 2013 Forrester Wave: Social Depth Platforms. Acquia’s Drupal Commons was identified as a Leader in the Wave, alongside Social Business Software stalwarts like Jive Software. It’s the first time Acquia has been identified as a Leader by a top analyst like Forrester and Gartner. It’s also a milestone achievement for open source as Drupal Commons is now one of the few (maybe the only?) open source business applications to lead a Forrester Wave. Here's my favorite quote from... More

B2B Marketing & Sales Trends: 14 Sessions You Won't Want to Miss

Keeping up with the latest advancements in marketing and sales can be a daunting task... especially while you're trying to get your daily tasks done and keep the business running! The good news is that our friends over at The Marketing Cloud have done some of the heavy lifting for us. The B2B Marketing & Sales Trends event is less than 2 weeks away! This half-day virtual conference is a... More

You can bet your career and company on open source - Meet Tom Wentworth

Acquia's Chief Marketing Officer Tom Wentworth is a great fit for a technology company. He has a computer science background and has been working with web content management since it was a concept. Tom wasn't interested in marketing until a few years ago, "What really got me excited about Marketing was seeing the intersection of marketing and technology, because technology is where my passion is." This is part one of an interview recorded at Acquia headquarters in Burlington, Massachusetts in March 2013. Web 1.0 Tom's been around the... More

3 Government mobile websites worth visiting

One each at the Federal, State, and Local level: FEMA - http://www.fema.gov State of Georgia - http://georgia.gov NYC MTA - http://apps.mta.info/traintime enabling faster and more effective access for all citizens by incorporating both responsive design and native application techniques. Additional (non government sites) worth... More

CMIS - mitigating integration risks for your content

While consolidation efforts help to lend sanity to an IT portfolio, it's rare that anyone is able to collapse things into a single, unified stack covering all scenarios. Instead options become codified using a number of "pre approved" product sets in various categories: a key one being DM & WCM. Each permutation carries different costs with respect to licensing, operating, and integrating the underlying components. The last point can lead to many unknowns in a project plan - exactly why... More

Running eCommerce big data on PHP - meet @juokaz

In this interview from the Oregon Convention Center, where both DrupalCon and Symfony Live were taking place, Juozas "people call me Joe" Kaziukėnas talks about PHP's unique combination of ease of implementation, speed, and scalability. Data science, competitive intelligence, and PHP Joe is the CTO of E Revolution Ventures - an eCommerce company using PHP to run data-driven eCommerce and drive 25 million dollars of business a year, "and growing quickly": 3-year sales growth of 228%... More

Migrate 2.6 - UI changes

The Migrate module provides services for migrating data from various sources (other CMS frameworks, external web services, or other Drupal installations) into the local Drupal environment. It has been used to migrate sites such as The Economist, Examiner.com, ... More

We hold these truths to be (not so) self-evident

With "the Cloud" stratified into rough categories of IaaS / PaaS / SaaS service models, it becomes increasingly apparent that not all application hosting options are created equal - especially when viewed from an O&M perspective: Just as stepping into IaaS options, like AWS, enable you to offload direct hardware purchases and their associated maintenance PaaS and SaaS offer additional benefits for the right use cases. In particular, with Drupal applications you have the following options: Acquia Network (... More

The Marketers' Case for Drupal

I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a presentation and I've never presented in front of a large audience before (outside of college). But, I said yes. I started off by giving a quick background on me and how I found Drupal. Which is a cute story but you could listen to it in... More

The Battle for Brand Recognition in the Online Ed Market

Today, nearly 70 percent of chief academic leaders in the U.S. say online learning is critical to their long-term strategy. Norwich University, the country’s oldest military college, is among those vying for its share of the growing online education market. Launched successfully in 1997, Norwich’s online graduate school came to face increasing competition from name brand schools. So OHO Interactive... More

Prague Demystified: Essential guide to the next Drupalcon capital

Prague - the capital of the Czech republic, an ancient city, one of the most beautiful in the world, a place that has caused political turmoil throughout centuries, mecca for on-the-budget bachelor parties, and the next venue for Drupalcon. What should you know, what should you try to see, and what to avoid? Welcome to my guide to essential Prague - all the things that you should do, visit or try while in the Czech Republic. I would like to give you a perspective of someone born in the country and who has lived in Prague for over 7 years - and provide tips for some less traditional trips and... More