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A New, New Way to Social Success

Back in 2011, Jive Software rolled out a marketing campaign “A New Way to Business”, a message designed to evangelize the growing importance of being a social business. I loved this campaign because it clearly laid out the case for social transformation by counter positioning legacy business processes with the “social way” to sell, market, and service customers. Jive made social business real, and its benefits quantifiable. Jive rode this message to a successful IPO in late 2011, but less than a year later its stock... More

Making Mobile Know About Me

My Love/Hate Relationship I’ll admit it, I have a favorite mobile airline app. Sometimes I have even booked flights at a lower price on my smartphone than were available on the carrier’s own web site. I love getting the best deal possible! I also have a candidate for my most brain-dead mobile experience. It’s the same app in a different context. When I am in the air and my flight is suddenly rerouted due to bad weather, the app still assumes that I want to make a reservation. It provides no reassurance or insight about how the airline will get me to my destination. All I am left with is a... More

A Successful Higher Education Meetup at DrupalCon

Acquia’s Higher Education Meetup at DrupalCon was a success, but don’t just take our word for it. Scott Lozier, Senior Drupal Developer at Bentley University, attended the Meetup and said afterwards, “I love hearing real stories from other Higher Ed Drupal folks - we experience similar problems and it's great to hear how others are solving them. I picked up a few ideas to help me with responsive." (Scott and Bentley, btw, have done some amazing things with mobile and responsive design. Check it out their work here:... More

Let’s Get Personal: Personalization and Privacy

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach. In part two of this five-part series, we consider how personalization impacts privacy. The entire blog series is available in the "Let's Get Personal" ebook. For many companies, personalization is an exciting prospect ... until they start worrying about privacy. This is understandable. Just about everybody is... More

Marketing Drupal

I attended my first DrupalCon in Portland last week; boy was it an amazing experience even with the total lack of sunshine and the abundance of dreary Pacific Northwest rain. Everything was new and exciting for me from a PR/Marketing perspective. I was immersed in all things Drupal and witnessed the overwhelming sense of community and pride for this open source CMS platform. I work in tandem with the business development team at NavigationArts and I’m always on the prowl for ways to generate quality leads to bolster our Drupal... More

Gaelan Steele meets Dries - Perspectives on Drupal

Gaelan Steele was the youngest delegate at DrupalCon Portland. Since I had had the pleasure of speaking with him and his father Douglas Urner while leading the Drupal Association scholarship committee earlier this year, I really wanted to meet this extraordinary 5th-grader in person. Dries himself showed up while we were talking and asked Gaelan how he uses and contributes to Drupal. The result of the interview hijack is really worth checking out! Gaelan is 11, in the 5th grade, and has been involved in Drupal for the last two years. He's an... More

Questions from Drupal for Project Managers - Part 1

Today we held part 1 of our Drupal for Project Managers mini-course. Here are the questions Adam addressed in our interview today. If you missed the session you will be able to watch the recording (recording link coming soon!). Ask your questions below in the comments. Don't forget to Sign up for June 5 - Part 2: Implementation. with Jakub Suchy. Part 1 - Kickoff and Discovery - Interview with Adam Boysen "Never mistake... More

The Truth About WYSIWYG Editing in your CMS

Yesterday at DrupalCon I saw Karen McGrane speak for the first time. Karen is a respected content strategist and frequent keynote speaker. She's fantastic, and I was thrilled to see her speak live for the first time. The main point made during Karen’s keynote is that we need to think differently when thinking about digital content. Legacy processes designed for print publishing shaped much of the way we work today in a CMS. This in turn has shaped how CMS products have evolved. Here’s how... More

Help for Oklahoma (help4ok) website launches

Many of us don't have to look too far back to recall the impact of a natural disaster: Sandy, Chelyabinsk, Lushan, and now Oklahoma. When they occur there is typically no shortage of assistance available, but coordination is always a major challenge. In every neighborhood affected, people naturally check on each other to assess need individually. Front line knowledge is abundant but remains difficult to share in a meaningful way. Connectivity is limited. Accommodations are in short supply. Dense traffic obstructs support efforts. The logistics alone are almost as crippling as the event... More

Open Source and Local Economies - Meet Ranko Marinic

Here is one more conversation I had at Drupal Camp Alpe-Adria in April, 2013. Ranko Marinic is from Croatia and has some great perspectives. He works as an IT consultant with a wide range of technologies and with Drupal "by night". He is studying economics and has become interested in the economic effects on local communities of implementing open source software. Ranko also talks about the moment he really started believing in open source as a social movement. Local Economies and Open Source The City of Munich adopted Libre Office and Linux (see below for links to more information... More

A Reflection on Karen McGranes DrupalCon Portland Keynote

I just finished listening to the DrupalCon Portland’s Wednesday keynote presented by Karen McGrane about UX experience and content for all devices. Watch the keynote here. What I took away from her talk was, we need to start thinking about our content in a way that can be used in many places and not just thinking about the one spot we want it in at this very moment we request it. Wow is this really a new way of thinking? I’ve been working with Drupal for the past 5 years starting with Drupal 5 in 2008. At my last job... More

Thoughts on the DrupalCon Portland Keynote

Today was the official start of my first DrupalCon. As a newbie, it was a fun experience to see 3,300 Drupalists all in one room, anxious to hear from Dries, the original developer of Drupal. Here are some of my thoughts from today’s keynote: Do Well. Do Good. Change the World. Dries kicked off the keynote with a video from the head of Drupal for whitehouse.gov. After the video, Dries spend some time talking about their citizen engagement application called “We the People”. “We the People” is an application that allows citizens to directly petition the government, one of the constitutional... More

Event summary: DrupalJam 2013

Last Friday the annual one-day DrupalJam conference was held in the Rotterdam Feyenoord soccer stadium. The conference, which saw its eighth edition - if I recall correctly - is shifting to be more business focused with its new motto Drupal beyond the code, and was a great success with over a 100 participants. This blog post serves as a high-level summary of a couple of the talks that I attended. Some of the talks were in English whereas others were in Dutch, as the... More

The DrupalCon Portland Sessions every Webmaster should attend!

Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday: 9:00 am – 10:00 am OR 204 - BlackmeshThe Future of Views This session is directed towards site builders and people who have used views before. Views are... More

5 Things I'm Looking Forward to at DrupalCon Portland

Hello from Portland! Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show. 1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow. 2) Expanded launch of Acquia Free Tier. At DrupalCon, we'll be opening up access to the new... More

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