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“The Force” is with Twitter’s Brand Strategist at Apps World

Cross-posted with permission from Digital Disruption SAN FRANCISCO - The dust has settled and the inflatable Android blow-up dolls have been put away...Apps World North America is officially over. I finished Day 2 with probably the best talk I heard this week, given by Marc Heedt of Twitter. The brand strategist and social TV specialist for the online social networking platform, Heedt talked about how TV and Twitter are the “force multiplier” in the second screen experience. “We’re seeing... More

Mobile is Changing the Game for Sephora

SAN FRANCISCO- While you may be familiar with Sephora as the cosmetic store at the local mall, the beauty chain is very comfortable in the virtual marketplace as well, concentrating on social and mobile platforms. I had the chance to catch up with Danny Sullivan, vice president of mobile for Sephora, while attending Day 2 of Apps World North America. I asked Sullivan to talk about how Sephora is approaching mobile and utilizing responsive design. Sullivan took part in an Apps World panel that examined how mobile devices and tablets are changing the consumer experience and how new technologies... More

The Power of Drupal Multi-site - Part 1: Code Management

Drupal has a fantastically useful feature called Multi-site - it allows you to serve many sites from a single Drupal codebase. This can greatly reduce the overhead of managing code across multiple sites, and enables great agility in launching new sites quickly. In this article, I'll go into the detail of multi-site and try to demonstrate how it could be useful for your organisation, and in a follow up post, I'll talk about... More

Apps World North America: Day 1 Recap

Cross-posted with permission from Digital Disruption After eight hours of panels, startup and app presentations, and a keynote by Apple co-founder Steve Wozniak, day 1 of Apps World North America is complete. Here are some of the highlights: Steve Wozniak's Keynote Right off the bat, Wozniak urged the crowd of about 8,000 to really think about what it means to be innovative. He pointed out that IBM had claimed to have been an innovative brand for 20 years, but more... More

Steve Wozniak shares insights on future, and past

Cross-posted with permission from Digital Disruption SAN FRANCISCO -- What’s on the mind of, Steve Wozniak, the man who holds the patent for “microcomputer for use with video display?” Not surprisingly for the man who built the first MacIntosh computer, he’s thinking about the usability of technology, specifically wearable technology. “Wearable tech is something that is huge today,” the personal computing pioneer who has come to be known simply as “Woz,” told me, adding, “But I think its... More

Responsive Website Launch: St. John’s University Rolls Out New Drupal Site

Cross-posted with permission from OHO Interactive Launching a national advertising campaign that invests your valuable budget dollars in television, radio, print, outdoor, and online media is a great way to drive traffic and give a push toward reaching your business goals. But if you’re driving to a poor web experience, you’re wasting your money.... More

Janez Urevc on Media in Drupal 8

I spoke with Slovenian Drupalist-extraordinary Janez Urevc at Drupal Camp Vienna 2013. Alongside being a Drupal developer at examiner.com, he is also a major force in everything media+Drupal. Janez is slashrsm on Drupal.org, Twitter and "all the other online services you can imagine." He's on the team planning Drupal Camp Alpe-Adria 2014, which will be in the beautiful Slovenian resort town of Portoroz in May. Knowing the wonderful Drupal community in Slovenia... More

Acquia Rated Positive in Gartner MarketScope for User Experience Platforms

Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms. What are User Experience Platforms (UXP) you ask? Here's what Gartner says: Traditional approaches to architecting, developing and managing websites, portal sites and mobile apps use a variety of disconnected and duplicative tools... A UXP is an integrated set of tools for delivering modern websites and portals. It focuses on the front end, the presentation and user interaction layer. When Gartner kicked off their... More

Using Personas to Personalize User Experiences

Cross-posted with permission from Blue Coda As user experience management continues to evolve on the web, websites are adapting by creating personalized experiences for their users. One of the ways we see many websites using personalization is through personas. Users can be grouped into personas based on comparing current web analytics to historic data. If you can determine the types of content most interesting to a particular persona, you can tailor their experience on your website to... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Vigo's on watch to keep you alert Do you remember the last time you felt tired or drowsy and your productively levels suffered? What if there was a piece of wearable technology that knew when you were tired before you did in order to make you as alert and productive as possible? Meet Vigo, a wearable bluetooth piece that aims to do just that. I had the opportunity to talk to recent University of... More

2012 Greatest Hits - Drupal Camp Sofia, Bulgaria

A quick blast from the past this week from the first Drupal community event at which I was recording material for a podcast. This gives this particular event an extra sparkle in my memory. True to form for the Drupal community around the world, many of the people I met at this camp have become friends with whom I stay in touch or even get to see now and then at a DrupalCon or Drupal Camp somewhere. Community ftw! ---Original post from April, 2012--- I just got back from a fantastic weekend with a couple hundred members of the Bulgarian Drupal community at Drupal Camp Sofia 2012. There... More

Behind the Curtain: GRAMMY.com on Acquia Cloud

This past Sunday I was part of the Acquia team working behind the scenes to help support the GRAMMY Awards website crew, whose talented members make the GRAMMY.com experience such a success. I was on the ground at the Nokia Theater L.A. Live, getting an inside look at the GRAMMY team in action, and serving as the communications link through Google Hangout back to Acquia operations and support. The challenges of a GRAMMY Awards night are nearly unmatched as we had to ensure that the website would scale to meet incredible demand. Whenever... More

5 key features to be excited about in Drupal 8

It’s been about 3 years since the last major release of Drupal and with over 1,700 contributors who are hard at work building the next iteration, Drupal 8 will be upon us before we know it. Are you excited about Drupal 8? Here are five key features we’re very excited to get our hands on and get into the hands of our clients. 1. Manage your site’s content...from your phone. Anyone that’s ever administered a website knows that it’s best done while using a desktop or laptop. Much of the backend functionality simply doesn’t work, or doesn’t support mobile platforms. The... More

Higher Education’s Equation: Simplify Digital Complexity

Colleges and universities were some of the first organizations to create websites. They are natural content generators with access to great thinkers, cutting edge research and engaged students, not to mention they embody the word community. The web, as a result, was the perfect vehicle for them to communicate all they had to share and connect what they knew with those who were seeking the content that mattered to them. But as we look at today’s landscape and the evolution of higher education digital strategies, is the compatibility of the web and higher education too much of a good thing... More

Selecting a New CMS? Don't Skip the Proof of Concept

Would you buy a house, based only on its curb appeal? Would you buy a car without test driving it? Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time). In all three cases, I hope the answer is no. When making major decisions like buying a new house or car, we invest a considerable amount of time and effort into making sure we make the right choice.  So why are companies selecting a new CMS without test driving the product? Selecting the Vendor with the Best Demo The process for selecting a new CMS often seems to be: 1)... More