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Social Selling and Building Brand Awareness with Snapchat

The unique appeal of Snapchat from a brand marketing perspective is the allure of the elusive images. Traditional “snaps” only last for 10 seconds before they disappear forever. This means that unlike a pin on Pinterest or a post on Instagram -- which exist indefinitely -- a snap’s lifetime is finite, and if not “consumed” during it’s lifetime, it’s lost. This creates an unusual opportunity for brands to interact with their customers, and to target them on a platform that is frequently used in their daily lives.... More

Behat & BDD: "Deploying better software with confidence" - meet John Bickar

While speaking with Melissa Anderson about behavior driven development (BDD) at BADCamp 2014, she suggested I get John Bickar from Stanford Web Services in front of my cameras to talk about his experience during last year's "Drupalgeddon" security vulnerability. The result is this podcast and some great insight into how this kind of testing can significantly improve initial, ongoing, and emergency delivery of software. As John puts it, using BDD means: "delivering better software, delivering it faster, and knowing that it is delivering the value that we have promised to our partners." I... More

Customers Want Personalized Content and Data-Driven Commerce

Republished from The Digital Economy Report Digital has changed everything in today’s world of online commerce. Personalization of digital experiences is no longer an extra, but an expectation. If a customer has visited your site once, they expect you to recognize them on subsequent visits and they expect a tailored experience. A study by Janrain showed that the majority of consumers – 75 percent – like it when brands personalize messaging and offers. Personalization is a win-win; customers are presented with what... More

Shop and Browse Everywhere in the Age of the Omni-Channel

Retailers are experimenting with alternative commerce experiences to make the shopping journey easier and provide it across all channels, from brick and mortar to online to mobile and beyond. The most successful retailers unite their messaging and media across channels, taking a “channel-less” approach to interacting with the consumer, and enabling commerce wherever the consumer is. Here are a few ways retail is embracing ways to make browsing and shopping possible everywhere. Bring the store to the people To be able to shop anywhere, you need a cash register everywhere: the shopping cart on... More

Acquia and VML announce the Sports Digital Experience Platform

Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek. Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a... More

Why Being Great at Digital is Mandatory For Survival

I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey Carl. "As consumers rapidly embraced digital, we reacted too slowly," Carl said. "We played catch-up, and we treated the businesses separately, while competitors who doubled down their investments and moved to... More

Writing secure PHP: "F.I.E.O." and more - meet Chris Cornutt

PHP security expert and member of the Global Cybersecurity Group at Hewlett Packard, Chris Cornutt and I had the chance to meet in person at PHP World 2014, in Washington, D.C. We compared notes on the "PHP Renaissance", looking over other projects' shoulders, sharing code, and PHP security basics. PHP: easy, useful, friendly ... a little dangerous Chris says PHP's ease of use ("It's really easy to get everything set up and running. You don't have to compile it; it's nice. It's refreshing to work with after working with some other languages.") and its friendly, welcoming community... More

Customer Experience in the New World of Retail: Context is Critical

Personalization is paramount in the retail world of 2015. If you read our piece on Banana Republic’s failed attempt at personalization, then you know the kind of powerful impact that can have on a previously devout, brand loyal shopper. Today’s consumers have developed savvy sensibilities and a distinct BS meter to weed out the retailers who do it right, and those who don’t... More

Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.

Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances." In typical Adobe fashion, the showmanship of the reveal was amazing... More

Acquia MVP 2014 Award Winners

See the winners Drum roll, please! After a competitive application process with strong participation across the partner community, the Acquia MVP 2014 cohort has been selected. The purpose of the MVP program is to recognize outstanding contributions from our partners that highlight, embed, and extend Acquia products. We believe the 2014 cohort reflects the technical strength of our partners across a broad range of Acquia products and focus... More

The Why and How of Web Governance

Every year, brands spend millions of dollars on content management systems to overhaul their digital strategies and create order from the chaos that has resulted from the unprecedented amounts of information they produce. Often they fail to realize that a content management system is only as good as the web governance model supporting it uses. And without a strong one, they end up right back where they started—with powerful technology done in by bad process. Web governance is an organization’s structure of staff, systems, policies, and procedures for managing its websites. Effective web... More

Redefining Commerce, March 2015: Born Shoes

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences. Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While online shopping is easy and convenient, it lacks the tactile experience a shopper gets when they visit a brick and mortar store. For this reason, online... More

Where do Media Companies Fit in the World of Mobile Apps?

In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform. The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences? Media Brands... More

Working with simplytest.me and Drupal.org

Working with simplytest.me and Drupal.org Tips and tricks for getting the most out of simplytest.me – Patrick Drotleff is a passionate contributor to the Drupal project whose work – including simplytest.me, pareview.sh, and the tongue-in-cheek BreakingHead card game – often centers around building tools that help others contribute to Drupal. Within minutes of Drupal 8 beta being announced at DrupalCon Amsterdam, I saw a tweet saying it was available to try out... More

Speak Your Mind on the State of Open Source

Anecdotes and hard evidence about open source software driving innovation and economic growth abound; capturing data and trends about the growth of open source is vital. The annual Future of Open Source Survey (FoSS) --open through March 6-- captures the voices of the global open source community. So, we encourage you to take the survey; your contribution will add to what I think is one of the best sources of data on what’s happening with open source (and you’ll get access to the findings). This is the ninth annual FoSS... More

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