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Holly Ross in conversation at NYC Camp 2014

The Executive Director of the Drupal Association, Holly Ross, and I sat down to talk at NYC Camp 2014 at United Nations Headquarters. Roughly one year on from her appointment to the Drupal Association job, I got the chance to ask her about her Drupal "origin story", what she thinks about the community now that she's in the thick of things (we're a welcoming and diverse bunch), and the role of technology and especially Drupal in making the world a better place. How did you end up at the DA? "Like all good English majors from UC... More

Rapidly Responding to Security Vulnerabilities

It’s an unfortunate fact of life on the web that security threats and vulnerabilities are exposed on a regular basis. We have to be ready for them at all times and at any cadence. Just two weeks ago, both the OpenSSL TLS MITM and Ubuntu Kernel vulnerabilities became public within hours of one another. At Acquia, our stance is that we’re ever vigilant and always ready for these situations. Our customers’... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Box Bought Real-World Equivalent of Pied Piper If you're a fan of HBO's Silicon Valley, you've been following the journey of the company Pied Piper. Well, Box has just bought its equivalent, Steam. "Streem's technology is designed to make the personal cloud as seamless as possible Streem embeds itself in the local operating system, allowing the cloud storage to function as an extension of the... More

The New Customer Decision Journey Needs Content

Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers. Banner ads further annoyed the consumer, chasing them fruitlessly around the web in hopes of wearing them down and finally getting a sale out of them. In B2B, lead gen models put registration walls in front of “white papers” in hopes of snagging a potential customer’s phone number so a junior inside telesales rep could phone them and read a script. This early... More

Leverage Drush 7 for Drupal 8

Note: special thanks to Moshe Weitzman for reviewing this post. Drush has always been one of our favorite productivity tools here at Acquia. Whether you’re backing up your code, files and database, setting up a cron job or auditing and troubleshooting a site, Drush always comes to the rescue. With Drupal 8 around the corner, it’s time to explore how Drush 7 can once again be a drupalist’s best... More

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets. When I spoke with Joe recently he told me that today the landscape is the exact opposite. “Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... More

Why Drupal? Because It Will Help You Win

How will Drupal help you win? How will it help you do better? As business itself becomes digital, the benefits that a widely adopted, open source technology solution like Drupal can bring to organizations today are manyfold, but they can be boiled down to a few salient points. The key ways Drupal will help you win: Faster and continuous innovation Risk mitigation Faster time to market Focus on your core business Best-of-breed, integrated solutions Improved quality, security, and accountability In this and subsequent posts, I will show you that these claims hold up both in... More

Search API Drupal 8 Sprint June 2014

During 13th of June until the 15th of June we had a very successful Search API D8 sprint as announced at http://drupalsear.ch/node/681 and at Intracto's site. The sprint was organized with the Drupalfund.us money but even more valuable than money is time. And people were very generous in donating their time to come over to Olen, Belgium to... More

Migrate in 8, DrupalCon post-mortem

At DrupalCon Austin, I led a Core Conversation panel, Status of Migrate in 8, along with chx, ultimike, Ryan Weal, and bdone. The conversation was well-received, and we fielded some good questions. To summarize what we went over, updated for continued developments: What does... More

Focus on Automation Without Being a Technology Einstein

The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI. The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you... More

First patch! Matt Moen and a village of contributors

Every DrupalCon, there's a moment I especially look forward to: the First-Patch "ritual". This time around, a patch written by Matt Moen, Technical Director at Kilpatrick Design, was selected for fast-track testing, approval, and was committed to Drupal 8 core in front of a few hundred of us at the Austin convention center. In this podcast, I talk with Matt about becoming a core contributor; we hear from Angie "webchick" Byron about how it takes a village... More

DrupalCon Austin and a new job - Kris Vanderwater

Kris Vanderwater (eclipseGC), and I got together in a Google Hangout plagued with technical difficulties to discuss DrupalCon Austin and Kris's new job as Acquia's Developer Evangelist. In the sections I could save and keep reasonably useable after editing, we talk about Drupal 8 and the incredible energy present in the Drupal community recently; a couple of hot topics DrupalCon Austin; and Kris's new job as "a developer for the community". Resources "... More

Achieving an Omni-Channel Digital Business Model in Financial Services

Even though it is one of the oldest industries in the world, the financial services sector has not experienced a lot of change, especially at once. But with the advent of digital, the industry has suddenly found itself facing unprecedented shifts in the way it needs to operate in order to keep up. As a result, it has changed more in the past 10 than it has in the previous hundred. The rapid proliferation of digital and mobile channels has not only pushed a huge share of transactions and communication online, but has transformed the very nature of the business. Most know the story of more and... More

Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world?  Musk is our modern day... More

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit. So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... More

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