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DrupalCon Austin and a new job - Kris Vanderwater

Kris Vanderwater (eclipseGC), and I got together in a Google Hangout plagued with technical difficulties to discuss DrupalCon Austin and Kris's new job as Acquia's Developer Evangelist. In the sections I could save and keep reasonably useable after editing, we talk about Drupal 8 and the incredible energy present in the Drupal community recently; a couple of hot topics DrupalCon Austin; and Kris's new job as "a developer for the community". Resources "... More

Achieving an Omni-Channel Digital Business Model in Financial Services

Even though it is one of the oldest industries in the world, the financial services sector has not experienced a lot of change, especially at once. But with the advent of digital, the industry has suddenly found itself facing unprecedented shifts in the way it needs to operate in order to keep up. As a result, it has changed more in the past 10 than it has in the previous hundred. The rapid proliferation of digital and mobile channels has not only pushed a huge share of transactions and communication online, but has transformed the very nature of the business. Most know the story of more and... More

Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world?  Musk is our modern day... More

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit. So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... More

Turning Segments into Audiences through Personalized Experiences

Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is. This has long been the holy grail for ecommerce executives. Personalization was all the rage towards the end of the Web 1.0 phase of ecommerce and became a buzzword of sorts in the late 1990s at the height of the first dot.com boom. Today it is an absolutely essential expectation by customers that if they establish a one-to-one relationship... More

Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin Overview Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again. Why? IT IT is seen as a cost,... More

Use Drush to Sync Your Drupal Installations Between Multiple Environments

Note: This is an updated version of a blog post originally published by Promet Source. Moshe Weitzman contributed to this post. One of main draws to Drush is the library's ability to make developer's lives easier. There are two simple commands that work using Drush aliases that can help sync database and files between multiple Drupal instances. First, we'll go over setting up an alias file for Drush. After that, we'll document the usage of Drush's sql-sync and rsync commands. Create a file to store your aliases that is readable by... More

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths. A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison. Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Palantir.net... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Building a Great DX: Start a Conversation Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. t’s this kind of feedback that attracts global... More

Award-winning Site Connects Saïd Business School Community

MySBS is the intranet site of Saïd Business School, University of Oxford. It provides faculty-facing services, such as internal news, announcements, reminders and messaging. It’s also a self-organizing collaboration platform. Pronovix won first prize Acquia's inaugural Partner Site of the Year Award Program for its work on MySBS in the Higher Education and Internal Community site categories. Kornél Lugosi and Diana Lakatos of Pronovix contributed to this post. At the end of 2012, I started hearing rumors about the need to build an intranet for... More

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson. It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... More

DrupalCon Amsterdam Coding and Development track

Cross-posted with permission from ymbra.com While the American Drupalistas (and some brave travellers) are enjoying a fantastic DrupalCon in Austin, the Amsterdam organising comittee is working hard to produce the best European DrupalCon ever. This team is formed by Drupal Association staff and a group of volunteers, of which I am one, and at the moment we're in the... More

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment. Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of... More

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines. The ecommerce experience is making a transition from the familiar paradigm of search-compare-select to something closer to “shopping the story.” The implications for marketers and ecommerce professionals are profound and... More

Acquia acquired TruCentric

We’re excited to announce that Acquia acquired TruCentric, a software-as-a-service company that is focused on providing personalization for websites. Earlier this year we launched Acquia Lift, which brings testing and personalization capabilities to Drupal sites. With TruCentric, we acquired not only a great complementary product that we will integrate with Acquia Lift, we also gained a great team with a long history and strong leadership in marketing automation... More