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How to Build a Flexible eCommerce Architecture for Your Global Brand

You’re the Head of eCommerce, or the CTO of a major retail brand. You’ve got a national retail store presence, and a massive customer database. Your sales are growing, your team excels at merchandising, your commerce platform works well in the US, and you’re ahead of the curve in product innovation within your industry. You’re running a well-oiled machine here, and now it’s time to expand into a new market. According to the Forrester Evolution of Global eCommerce Markets report... More

Build Your Drupal 8 Team: Technical Roles and Required Skills

Last time, we discussed some big themes your Drupal 8 team should be synched up with, like object-oriented programming. Now we're going to drill down into more specifics on the technical side. Is your tech team full of generalists, or do all your developers have special skill sets and focus on specific kinds of functionality, like databases or communications? Either way, someone on your team will have to fill each of these technical roles for a successful Drupal 8 project. Drupal 8 Architect... More

Selecting Drupal Modules: Part 2 - Searching for Modules

In the first part of this series, you set out your list of requirements for a Drupal module of your dreams. In Drupal, modules extend the base functionality, and often there are contributed modules which will suit your needs. Now you know what you’re looking for. If you’ve learned essential site building skills, you’ve also eliminated any possibility that you might be able to create your solution in another way. The obvious place to start your search is on Drupal.org; the... More

Redefining Commerce: Bellroy Slims Down Site Without Compromising Quality

Bellroy sells wallets. That’s it. Their product line is simple, straightforward, and practical. If you assume that those things equate to a boring, lackluster brand, you’d be wrong. Bellroy has a carefully developed brand image with a thoughtful, comprehensive story to tell about their product and how it fits into the lives of their customers. They’ve clearly built a business around understanding customer pain points and needs, and have executed a nearly flawless UX based on that information. Their website is interesting, dynamic, and fun --... More

Acquia Helps Shine Spotlight on Drupal 8 at DrupalCon Los Angeles

Here’s an understatement of the year: There’s an abundance of Drupal brainpower gathered in Los Angeles this week for DrupalCon 2015. Here’s another: Drupalists aren't afraid to share what they know to make the Drupal community a smarter place. Thousands of the world’s best and brightest Drupalists (users, developers, themers, module maintainers, core contributors and others) are in LA for the largest DrupalCon in history – perhaps more than 4,000 attendees. Thankfully, there’s no truth to the rumor that all that brain... More

Acquia Certification offers testing at DrupalCon LA

The Acquia Certification Program is running a test center at DrupalCon LA in room 306A. Attendees can test their knowledge and skills and earn an Acquia Certification credential while at the event. Stop by and say hello! For those who have earned a credential in the past, we have special pins and stickers for you, get them while they last! Testing starts Monday at 1 p.m. For more information and to register for an exam visit Acquia Certification DrupaCon LA All... More

Web Accessibility Tips for Developers

Creating the code that makes a website accessible to all visitors doesn’t have to be as time-consuming or resource-intensive as you might think. All you need to do is follow some simple steps that require a little extra time and effort. But these efforts will ensure that your Web content is at the fingertips of everyone — including those with blindness and low vision, deafness, and other disabilities. It’s up to both the developer and the client to achieve site accessibility. Although they usually work together in the planning and later stages of website creation, a developer and client also... More

Acquia's Move to Boston

After more than six years in the suburbs, Acquia is moving its corporate headquarters from Burlington to downtown Boston. The move is a major milestone for our company as we get ready to take residence in the heart of the city’s Financial District, a short walk to Faneuil Hall, Post Office Square, and Boston Harbor. Some of our sales colleagues are already there; for the rest of the company, our move becomes official Monday, May 11. Our new headquarters, Exchange Place at 53 State Street, mixes classic and contemporary architecture. The historic Boston Stock Exchange, a 12 floor granite and... More

Building a great remote team, helping clients & giving back

The European Acquia Global Support team had an onsite week in Reading the week after Drupal Camp London 2015. I got the chance to see a number of them there and sit down with two of my friends from "Supporta!"–Daniel Blomqvist and Henk Beld. We talked about remote teams and helping others succeed with Drupal, while also paying it back/forward by sharing and teaching what they learn and what they know. Making a global team a team Daniel and Henk shared some of the things they do and use on a daily basis to keep a "follow the sun"... More

Security in the Cloud: Why Open Source is the Best Choice

This is the first of a series of security-related postings, which Acquia will compile into a free ebook. In this entry, we’ll look at the perennial question: Is Open Source software inherently more secure than commercial closed-source software? Securing applications is an ongoing process. It’s a continuum that requires vigilance. Application security begins during the requirements analysis stage of the Software Development Lifecycle, and must be nurtured throughout the life of the application to be successful. With Drupal properly configured and managed, it is as secure and reliable as any... More

Understanding the Data Behind Personalization

If you want to increase online conversions and customer loyalty, you have to get a clear handle on your target market: who they are and what they want. And the best way to do that is by collecting the relevant data to personalize the buying experience. Having up-to-date demographic, psychographic, and behavioral data will help you send consumers valuable content, do more effective A/B testing, improve click-through rates,... More

Four Final Questions You Should Ask Your Drupal Cloud Provider

You know how when you're buying a car, and the questions just keep on coming? And the salesperson keeps making roundtrips to the manager's desk? It's kind of like that when you're considering where to host your website. There's always time for more questions. It's one less surprise later on. That's why I keep adding to my list. It started, you may recall, with just five questions. A week later, I added five more. Now,... More

How will you tackle your many site problems?

As my colleague Martin Eley wrote about last week, it’s a reality of the digital age that large companies have many, many web sites. Several small companies do as well of course, but the ecosystem of web sites under a corporate umbrella explodes as companies grow and the brands they manage, the number of regions they operate in, and the number of customers they serve expands. And as companies with this predicament have found, having many sites creates “many site problems” and not solving these problems... More

Closing the Deal: What Matters Most in a Purchase Decision?

“So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.” ~ Rebecca Bloomwood, Confessions of a Shopaholic For Rebecca Bloomwood, the path from fauxsumer to consumer was short, nonexistent even. Every item was a necessity and credit card bills were something meant for the trashcan. For those of us who live in the real world, however, the decision to purchase anything typically requires much more... More

San Diego Meetup: Debunking the Myth of the Marketing Cloud

The world of marketing technology continues to expand. This rapid growth has led to fundamental shifts in how marketers do business. If you’re in the digital space at all, in order to remain successful, you need to embrace the latest innovations. This is why the best and brightest marketers from Acquia, DOMO, Tealium, Mirum and Qualcomm are coming together to discuss the... More

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