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日本のデジタルマーケティングと Drupal について

編集者より: 本日のゲスト投稿では、CI&T ASPAC ビジネスディレクターの上田善行氏より、日本における Drupal の現状をお伝えします。CI&T はグローバルソフトウェア企業であり、Acquia の戦略パートナーとして、企業のデジタル変革を支援しています。同社の Drupal サービスについてはウェブサイトをご覧ください。 この投稿で僕は、日本における Drupal の現状について書いてみたいと思っている。2015年を迎えて、誰もが、デジタル変革について考え始めていること、そして、Acquia CEO の Tom Erickson がこのブログ上で、日本についての情熱を表明(しかも、日本語で!)してから、すでに2年が経過し、ちょうど良いタイミングでのアップデートだと思ったからだ。 僕は過去15年間、主にマーケティングに関わる情報技術の仕事をしており、IT 部門やマーケティング部門の方々を支援してきた。それを踏まえて、Drupal には、並ならぬ期待を寄せている一人であり、2010年からは、日本での企業向け導入プロジェクトに関わっている。 Drupal は早い段階で日本に上陸し、コアなファンやリーダーシップのあるコミュニティが存在する。一方で、企業向けユースの観点では、ここ最近まで、外資系企業と一部の国内企業以外では利用されておらず、... More

The Price of Increasing Page Weights

Last November at Acquia’s inaugural Engage customer conference, web design pioneer Ethan Marcotte gave a 30-minute talk on responsive design -- the influential design concept he pioneers in his 2011 book ‘Responsive Web Design’ -- and the consequences of ever-increasing page weights: the size of a page as measured in... More

Looking for a Lift: Why Clark University Chose the Acquia Platform

Looking for a Lift: Why Clark University Chose Drupal and the Acquia Platform A Q&A with Matt Cyr, Director of Content Marketing I recently had the opportunity to talk to Matt Cyr, Director of Content Marketing at Clark University in Worcester, MA. Clark is one of the most recent higher education institutions to adopt Drupal and leverage the Acquia Platform to deliver on its digital and institutional goals. Matt’s insight into the power of Drupal and the benefit of the Acquia Platform is a must-read for any organization that is looking... More

Meet Dustin Whittle: Get more done, better & faster – together.

Dustin Whittle, Developer Evangelist at AppDynamics, and I sat down at SymfonyLive Berlin 2014 to get to know each other. We touched on PHP's past and potential futures through HHVM or PHP7, how competition and collaboration both improve open source software and how business benefits from that, Drupal 8, and more. This podcast is some extracts from that conversation! Get more done faster When I asked Dustin my old chestnut ("What is your 1st memory of ..."), his response really got to the heart of what gives us many of the benefits of using open source software: cooperation,... More

Dogs and Cats Living Together? Why It's Time to Merge Content and Commerce

This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three. Putting marketing and commerce teams in the same room isn’t exactly the equivalent of dogs and cats living together, but it’s close. While co-existing under the guise of... More

A Partner’s Perspective on Certification: Part 2

I was skeptical when the concept of Acquia Certification was presented to me. Certifications for open source software can often feel like a cash-grab to independent developers. I was pleased to discover how challenging the certification exam is, especially because I consider myself to be a strong full-stack Drupal developer. I learned things by studying for it, and for a developer, increasing your knowledge is always valuable. As I look back on the experience, I feel like there are two unique sets of benefits for developers: 1. As a developer working in a team, studying for the exam together... More

Drupal and the power of flight with Sally Young

Sally Young, Senior Developer at Lullabot, let me take her away from the DrupalCon Amsterdam sprints to talk with me. I was thrilled to finally get her in front of my podcast microphone and camera. She is a smart and interesting developer involved in innovations including headless Drupal and mobile applications. More importantly to me, I've been figuratively dying to get her story on tape about her mother's misunderstanding of her first job ever since I first heard it a couple of years ago. Listen on and you won't believe what... More

Getting Started with Multivariate Testing for Marketing

We’ve walked you through the basics of A/B testing and stressed its importance when it comes to maximizing conversion on your website. While A/B testing usually focuses on testing two or more variations of a single element against a Control, you can test more than two elements of a website at the same time to find the right combination to hit your goals; whether that’s engagement, revenue, etc. This is called multivariate testing. What is multivariate testing? In the simplest terms, multivariate testing tests website... More

How Headline Testing Can Drive More Engagement

Whether it’s a novel or a news article, every great story needs something that grabs you and makes you want to read it. When it comes to the web, your content needs a great headline. But what does that mean? That it’s optimized for SEO? Does it mean it most accurately describes the adjoining content? While both are important, the real test for a headline is: Did it make you read the article? Most bloggers, journalists and copywriters are used to the practice of submitting multiple headlines for a single piece of content. But how do you determine which one to use? This is where testing comes... More

A Partner’s Perspective on Certification: Part 1

Contributed by Ramy Nassar - Director of Business Development, Myplanet You’re certainly not alone if you’re looking to build a new digital platform or application. There are literally tens of thousands of companies in North America lined up ready to help you achieve that vision. More often than not, these companies will use some form of open source software or platform, and when it comes to open-source platforms, the question is, how do you separate experience from embellishment? How can anyone tell the difference between experience and... More

Des sites qui tombent.…et d’autres pas.

Une semaine difficile… La semaine dernière, en marge des terribles événements qui ont eu lieu en France, de très nombreux sites institutionnels ainsi que de nombreux sites de presse ont connu une grave défaillance (De nombreux sites de presse inaccessibles, lemonde.fr, 16 janvier 2015). Certains des plus importants médias français ont ainsi été indisponibles pendant plus d’une heure ! De l’Express à Mediapart, en passant par Le Parisien, 20 minutes,... More

Virtual Commerce Upstarts Hit the Bricks

Digital-first commerce pioneers make the move to the storefronts they were supposed to demolish. In 2007 a new outdoor brand burst onto the scene ready to disrupt the retail world forever. An experienced management team comprised of former Patagonia and Nike executives “...set out to reinvent the way people shop, reshape the outdoor category, redesign the corporation—and inspire the wider business community to do the same”, according to FastCompany. They were going to save the world while reinventing retail as we know... More

Gartner classe Acquia dans la catégorie Leader du Magic Quadrant 2014 WCM

Gartner vient de publier la version 2014 de son Magic Quadrant pour la gestion de contenu web (WCM). Acquia rejoint la catégorie Leader et devient l’unique société open source à figurer dans ce prestigieux carré. Acquia a fait son entrée dans le Magic Quadrant en 2012 et n’a donc mis que trois ans pour obtenir cette consécration. Un véritable exploit qui reflète la dynamique actuelle d’Acquia. Si vous êtes un client de Gartner, vous pouvez consulter le rapport sur le site de Gartner dès maintenant. Dans le cas contraire, vous pourrez y accéder gratuitement... More

Unlocking Business Growth Through a Unified Content and Commerce Strategy

This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two. Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the Internet Trifecta (content+community+commerce) to differentiate its brand in an increasingly digitally dominated economy. That’s why creating a shared vision... More

A/B Testing: What It Is and How to Do It Right

No one likes to waste time or money on a web experience that doesn’t perform and convert. As marketers, it’s our job to determine what our audience wants to see and how they want to engage with us online. That’s where A/B testing comes in. What is A/B testing? A/B testing (often called split testing or A/B/n testing because you can have “n” variations as opposed to just two) allows you to compare different website experiences to see which one is resonating better with your visitors and will help you achieve the ultimate goal for your site, whether it’s revenue, email signups, ad clicks, etc... More

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