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Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets. When I spoke with Joe recently he told me that today the landscape is the exact opposite. “Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... More

Why Drupal? Because It Will Help You Win

How will Drupal help you win? How will it help you do better? As business itself becomes digital, the benefits that a widely adopted, open source technology solution like Drupal can bring to organizations today are manyfold, but they can be boiled down to a few salient points. The key ways Drupal will help you win: Faster and continuous innovation Risk mitigation Faster time to market Focus on your core business Best-of-breed, integrated solutions Improved quality, security, and accountability In this and subsequent posts, I will show you that these claims hold up both in... More

Search API Drupal 8 Sprint June 2014

During 13th of June until the 15th of June we had a very successful Search API D8 sprint as announced at http://drupalsear.ch/node/681 and at Intracto's site. The sprint was organized with the Drupalfund.us money but even more valuable than money is time. And people were very generous in donating their time to come over to Olen, Belgium to... More

Migrate in 8, DrupalCon post-mortem

At DrupalCon Austin, I led a Core Conversation panel, Status of Migrate in 8, along with chx, ultimike, Ryan Weal, and bdone. The conversation was well-received, and we fielded some good questions. To summarize what we went over, updated for continued developments: What does... More

Focus on Automation Without Being a Technology Einstein

The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that engagement is what links back to ROI. The classic way of doing this is by having people create your content, and other people distribute it - something like a human assembly line for words and visuals. But today there are so many channels, outlets, languages and opportunities for the average small business that in order to maximize your content ROI, you... More

First patch! Matt Moen and a village of contributors

Every DrupalCon, there's a moment I especially look forward to: the First-Patch "ritual". This time around, a patch written by Matt Moen, Technical Director at Kilpatrick Design, was selected for fast-track testing, approval, and was committed to Drupal 8 core in front of a few hundred of us at the Austin convention center. In this podcast, I talk with Matt about becoming a core contributor; we hear from Angie "webchick" Byron about how it takes a village... More

DrupalCon Austin and a new job - Kris Vanderwater

Kris Vanderwater (eclipseGC), and I got together in a Google Hangout plagued with technical difficulties to discuss DrupalCon Austin and Kris's new job as Acquia's Developer Evangelist. In the sections I could save and keep reasonably useable after editing, we talk about Drupal 8 and the incredible energy present in the Drupal community recently; a couple of hot topics DrupalCon Austin; and Kris's new job as "a developer for the community". Resources "... More

Achieving an Omni-Channel Digital Business Model in Financial Services

Even though it is one of the oldest industries in the world, the financial services sector has not experienced a lot of change, especially at once. But with the advent of digital, the industry has suddenly found itself facing unprecedented shifts in the way it needs to operate in order to keep up. As a result, it has changed more in the past 10 than it has in the previous hundred. The rapid proliferation of digital and mobile channels has not only pushed a huge share of transactions and communication online, but has transformed the very nature of the business. Most know the story of more and... More

Tesla Proves Once Again that Open Source is About Innovation

In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now they are gone. Tesla decided to open source its vast patent portfolio. But why would Tesla give away the hundreds of patents which have allowed them to become the most innovative auto manufacturer energy company technology company in the world?  Musk is our modern day... More

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit. So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... More

Turning Segments into Audiences through Personalized Experiences

Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is. This has long been the holy grail for ecommerce executives. Personalization was all the rage towards the end of the Web 1.0 phase of ecommerce and became a buzzword of sorts in the late 1990s at the height of the first dot.com boom. Today it is an absolutely essential expectation by customers that if they establish a one-to-one relationship... More

Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin Overview Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again. Why? IT IT is seen as a cost,... More

Use Drush to Sync Your Drupal Installations Between Multiple Environments

Note: This is an updated version of a blog post originally published by Promet Source. Moshe Weitzman contributed to this post. One of main draws to Drush is the library's ability to make developer's lives easier. There are two simple commands that work using Drush aliases that can help sync database and files between multiple Drupal instances. First, we'll go over setting up an alias file for Drush. After that, we'll document the usage of Drush's sql-sync and rsync commands. Create a file to store your aliases that is readable by... More

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths. A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison. Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Palantir.net... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Building a Great DX: Start a Conversation Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. t’s this kind of feedback that attracts global... More

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