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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Apple recruits top watch industry sales exec Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape. "Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... More

CI&T and Acquia host Drupal 8 Hackathon

Cross-posted with permission from CI&T We partnered with Acquia to grow the Drupal global community CI&T can never have enough Hackathons! We simply love them! Last Thursday and Friday, CI&T hosted another +Drupal 8 Hackathon with our partner +Acquia at our global headquarters in Campinas, Brazil. The challenge for each team was to migrate one module from... More

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative. Where in the past marketers might develop a handful of... More

Building a Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse. How do I know? I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook. Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion. Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks. That’s tapping the power of community to amplify a message, which in this case... More

Train better by forgetting what you know

I recently conducted formal training session for some end users of a Drupal content management system (CMS) our Professional Services team is building. These end users were not web developers, not professional content strategists, and had no prior experience with a CMS. But these "first-timers" represent one of the benefits of an enterprise Drupal CMS: that content owners in business units can... More

Indivizo.com: Using Drupal to build your agile, SaaS product business

Drupal is the perfect tool for building SaaS and product businesses. A late night hotel room conversation about Drupal's agility, power, and flexibility above and beyond powering great websites with Bálint Kléri during Drupal DevDays 2014 in Szeged, Hungary. Bálint is the technical lead of Indivizo, "The fastest way to the perfect candidate", an online HR tool built on Drupal for interviewing job applicants. Bálint's favorite thing about Drupal "My... More

Website Testing: What you need to know about A/B Testing

The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start? What marketing processes benefit the most from A/B... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Bloomberg Leveraging Apple TV, Amazon Fire to Build Global Brand If you’ve heard of Bloomberg, you probably associate the brand with breaking financial news and in-depth market coverage. With the impact of digital though, Bloomberg is looking to create awareness to establish itself as one of the top brands to consume news across even more platforms according to Aviad Stein, senior global manager... More

Support Help Center Replaces Email Submission for New Tickets

As of Tuesday, 1 July 2014, we will stop accepting new support requests by email and will direct all customers to submit requests via the Support Help Center web interface. We will continue to support email as a convenient channel for customers to update all currently open and future support tickets. Why? This is part of our continuing effort to provide excellent service to our customers, and it is very difficult to treat emailed requests with the same consistent level of service as requests received online or by phone. As of... More

Closing the Drupal Education Gap

Demand for Drupal talent is high… Really high. A good Drupaler can find work on some of the most notable sites in the world next to other great minds and in good working conditions. Drupal is taking the world by storm, converting government agencies, Fortune 500s and many more on a daily basis. But this popularity has come at a price. The existing talent pool is just too limited to support Drupal’s popularity without serious investment in developing a greater pool of talent, and that something the existing community has got to own and make happen. Here at Acquia, we’ve worked toward this goal... More

So What is Acquia Lift, Anyway?

I’ve spent a disproportionate amount of my time over the last year thinking and talking about Personalization in Drupal (just ask my wife), and I’ve had the privilege of working with a brilliant group of people to help design and build a solution for it. Since we launched Lift in February, I’ve also given a large number of demos and discussed Lift in great detail with organizations large and small, learning ever more about what the needs are in the market, and stealing..err..borrowing ideas from them as I go along. This post marks the first of a multi-part blog series where I hope to distill... More

Gábor Hojtsy: DevDays Szeged and the new wave of contribution in Drupal

Gábor and I sat down for a chat at United Nations headquarters at NYCCamp in April 2014. We talked about the very productive contribution sprints at the NYC Camp; effecting positive change in the world with technology and how Drupal 8 will enable anyone to communicate using tools in their own language; and the incredible energy and quantity of contributors at the Drupal DevDays in Szeged Hungary. Not just multilingual, how about omni-lingual? Regarding how Drupal can empower people everywhere to communicate and improve their lives and world, Gábor describes some of the benefits Drupal... More

Streaming logs on Acquia Cloud

Sites on Acquia Cloud generate a variety of logs that are useful for developing, debugging, and analyzing your site. Acquia Cloud lets you download log files and also provides SSH shell access so you can access log files directly, but we wanted to make it even easier to access and correlate multiple logs from multiple sources, all in real time. Today, we're announcing the public beta release of our new log streaming feature, which lets you stream... More

The Emmys, Grammys, SAG Awards and Acquia

As Media and Entertainment director at Acquia, I have been very busy this quarter evangelizing Drupal as the future proof, flexible, and robust digital content platform of choice for the industry. Acquia of course offers premier hosting, support, services and products for companies running Drupal and this quarter we have on boarded many new media brands as customers. One media industry segment we focused heavily on this second quarter of 2014: professional entertainment associations such as the National Academy of Recording Arts and Sciences, the Academy of Television Arts and Sciences, and... More

Gábor Hojtsy: A Whole New World for Multilingual Sites in Drupal 8

More than 800 (yes, eight hundred) people participated in the issues around improving multilingual features and APIs in Drupal 8 for the past two and a half years. Almost 500 issues have been resolved in this initiative as of this submission making Drupal 8 a truly outstanding release for everybody looking to create even single language non-English sites but especially those making multilingual sites. This session aims to show you around all the great improvements and give tips as to how to best utilize the new solutions. Presenter Dossier: Gábor Hojtsy Drupal 6 Lead, Drupal 8... More

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