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Unlocking Business Growth Through a Unified Content and Commerce Strategy

This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two. Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the Internet Trifecta (content+community+commerce) to differentiate its brand in an increasingly digitally dominated economy. That’s why creating a shared vision... More

A/B Testing: What It Is and How to Do It Right

No one likes to waste time or money on a web experience that doesn’t perform and convert. As marketers, it’s our job to determine what our audience wants to see and how they want to engage with us online. That’s where A/B testing comes in. What is A/B testing? A/B testing (often called split testing or A/B/n testing because you can have “n” variations as opposed to just two) allows you to compare different website experiences to see which one is resonating better with your visitors and will help you achieve the ultimate goal for your site, whether it’s revenue, email signups, ad clicks, etc... More

Contributing to Drupal 8 - Drupal Global Sprint Weekend 2015

You can still make an important contribution to Drupal 8. Drupal Global Sprint 2015-New England takes place this Saturday, January 17, from 10 AM to 5 PM at Genuine in Boston. Acquia is co-sponsoring the event and we invite you to RSVP and jump into the community. For local sprints around the world all weekend, check out this listing... More

Drupal Global Sprint Weekend - Contribute to Drupal 8

During the Drupal Global Sprint Weekend, local code sprints will be held over the weekend of January 17, 2015. The Drupal Global Sprint Weekend will focus on Drupal core, but as Drupal 8 becomes more polished, there's also plenty to be done in the world of contributed modules. Helping to port a module to D8 is a great way to get involved while learning what's new. Why Contrib? Historically, when a new major version of Drupal is released, it has taken a while for contrib modules to catch up with stable releases. This can cause... More

PHP: Getting the job done, really easily – meet Stephan Hochdörfer

Stephan Hochdörfer from bitExpert AG and I got the chance to sit down and chat in the event hotel lobby following his session (and my keynote address :-) at SymfonyLive Berlin, 2014. Surprisingly, this podcast contains "the s-word" once. You have been warned. :-) Why PHP? Despite this very positive statement, "I discovered PHP and stuck with it because it helps me solve my problems on a daily basis," when we got to this part of Stephan's history in open source, his tone got a little... More

6 Steps Toward a Unified Content and Commerce Organization

This is the second post in an 8-part series called "Building a Content-First Organization." See post one here. More retailers and branded manufacturers are acknowledging the importance of integrating digital content and commerce operations. They realize they need to move away from the classic “two-site syndrome” -- where the brand site and the online store are separated by different technology... More

Security is Top of Mind for CIOs in 2015

On Sunday night, rather than eating queso dip and watching playoff football, I decided to read Piper Jaffray’s 2015 CIO survey, an annual survey that helps CIOs and other industry experts understand how technology and other trends influence the growth of their position and technology choices in the new year. As the Product Marketing Manager for Acquia Cloud, this survey was interesting to me in a lot of ways as we’re continuously striving to bring the most secure, reliable and scalable cloud platform to market to make our customers successful. In the report, 112 CIOs were asked questions... More

Acquia retrospective 2014

As is now a tradition for me, here is my annual Acquia retrospective, where I look back at 2014 and share what is on my mind as we start the new year. I take the time to write these retrospectives not only for you dear reader, but also for myself, because I want to keep a record of the changes we've gone through as a company and how my personal thinking is evolving from year to year. But I also write them for you, because you might be able to learn from my experiences or from analyzing the information provided. If you would like to, you can read my previous retrospectives:... More

Full Circle: A Field Marketer’s Perspective on Digital Transformation

Last night, I was sitting on my couch checking up on email and saw this: Helping organizations to be successful with digital transformation is the core of what I work on everyday. Last night, I was able to experience the full lifecycle of an Acquia site-deployment with a customer. I remember hearing when the opportunity was discovered; progress as our sales organization worked to identify what Intuit wanted to achieve; and reading the win report; and it all came full circle when a personal site-launch notification to help “take control of your money and get more out of life” came across my... More

Explaining Drupal, the pragmatic choice – meet David Aponovich

David Aponovich knows the web content management business far beyond just the "Drupalsphere". I was thrilled when he joined Acquia from Forrester Research in 2014, since I believe his voice, experience, and insight can help convince more businesses of the benefits of using Drupal, especially given the upcoming release of Drupal 8. He and I sat down at DrupalCon Amsterdam – David's first Drupal community event – and talked about digital transformation from the "information superhighway" to today, corporations and open source software as a pragmatic choice, and how the definitions of... More

Automating Remote Administration

Acquia has started rolling out automated security updates for Remote Administration (RA) subscription accounts, filling a critical lag that automation previously has not been able to solve. We’re excited, because our RA customers can count on Acquia to patch their sites as soon as automatically possible regardless of their Drupal configuration. This feature has long been a goal for Acquia Support and the RA team in particular; it’s been more challenging than we expected. You see, automation is easy if all sites are built from the same base repository using the same folder structure and... More

Wordpress to Drupal 8 Migration

This blog post explains how to migrate a stock Wordpress site to Drupal 8 as of D8 beta3. We’ll be covering conversion of users, comments, pages and blog posts to Drupal format. You can find the code hosted on Github. If you’d like to contribute to the project of building a Wordpress Migrate module, please fork it from Github, do the improvements and then raise the pull requests. The setup Here’s an example of an existing WordPress... More

Why Retailers Need to Reorganize for Effective Content-Driven Commerce

This is the first post in an 8-part series called "Building a Content-First Organization." Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers – namely, how to integrate traditionally... More

Recent Highlights of Drupal in Media and Entertainment

When people ask me about the last year in my role as a director in our media entertainment and publishing practice, I tell them it was “Ludicrously busy”. The pace is furious as we help major media companies transition to Acquia and Drupal, most times away from custom, in house developed web content management (WCM) platforms. Before I get to the trends that will drive media companies to adopt new WCM platforms and other digital media technologies in 2015, let’s look at highlights from 2014 with the use of Drupal and Acquia in the industry. I added links to webinars and case studies so you... More

Lift Taking Off...

It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing. The numbers aren't big, because I've only been running this latest test for about a month, but they are impressive enough that the sales team here took notice. In fact, Tom Murdock, head of worldwide inside sales here at Acquia, got very excited when he saw the latest Lift results. The small numbers didn't stop him from... More

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