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Redefining Commerce, March 2015: Born Shoes

Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While online shopping is easy and convenient, it lacks the tactile experience a shopper gets when they visit a brick and mortar store. For this reason, online retailers have a challenge in front of them: to create an experience that delights and converts without the customer ever physically interacting with a product. Few retailers have really mastered this, but... More

Where do Media Companies Fit in the World of Mobile Apps?

In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform. The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences? Media Brands... More

Working with simplytest.me and Drupal.org

Working with simplytest.me and Drupal.org Tips and tricks for getting the most out of simplytest.me – Patrick Drotleff is a passionate contributor to the Drupal project whose work – including simplytest.me, pareview.sh, and the tongue-in-cheek BreakingHead card game – often centers around building tools that help others contribute to Drupal. Within minutes of Drupal 8 beta being announced at DrupalCon Amsterdam, I saw a tweet saying it was available to try out... More

Speak Your Mind on the State of Open Source

Anecdotes and hard evidence about open source software driving innovation and economic growth abound; capturing data and trends about the growth of open source is vital. The annual Future of Open Source Survey (FoSS) --open through March 6-- captures the voices of the global open source community. So, we encourage you to take the survey; your contribution will add to what I think is one of the best sources of data on what’s happening with open source (and you’ll get access to the findings). This is the ninth annual FoSS... More

Want a Great Personalized Experience? Create a Unified Customer Profile

Consumers expect a personalized experience, but providing that is easier said than done. You’re collecting information from both your known and anonymous users, but what do you do with that information once you have it? Have you overlooked some information that you’ve already collected that would improve the customer experience? How do you manage all of this across all of your touchpoints? The answer? Build a unified customer profile -- a data-level hub that pulls the most useful customer... More

eTail West 2015 Recap: “It’s Just Shopping”

“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He went on to explain that his customers are simply finding the fastest/easiest way to get smart about a purchase decision and then complete the transaction. As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... More

A New Way to Plan Your Journey to Drupal 8

Each day I hear something new about Drupal 8 -- the changes and great things it will bring. All of this got us thinking inside of Acquia’s Learning Services Team about what this means to education. With this amazing tool coming to the market, is the way we have traditionally taught Drupal really the right strategy for the future? Working with thousand of individuals with a different array backgrounds and skills, we realized that our focus needed to expand beyond simply teaching to the structure of Drupal. Instead, we now have to consider the needs and motivations of the individual learner,... More

Drupal 8 + Twig: More Secure, More Power

Originally posted by our partner, Genuine. With PHPTemplate engine, Drupal took aim at following MVC best practices: Let’s separate the logic from the presentation layer. In line with the adoption of Symfony 2, Drupal 8 will replace PHPTemplate with Twig and take this philosophy one step further. Why Twig? It’s more secure. In Drupal 7, user-submitted text needed to be sanitized with check_plain() in order to prevent the most common web vulnerability, Cross Site Scripting (XSS). If a themer forgot to sanitize their output there... More

Personalization - before you begin

Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website. Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... More

Platform Trumps Product Approach as WCM Ascends in Digital Role

Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role than ever in a digital stack, thanks to the new reality that multichannel digital experiences and overall digital business execution is a C-level mandate. Buyers entering the WCM market for the first time in a few years – since the LAST time they re-platformed their website – are discovering this new reality. Here’s the reality in 2015: WCM is the key, central technology on which you build,... More

Context Takes Personalization Into the Future

One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly? Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses. Who doesn’t want to feel like the brands we love care about what matters to us? And for brands, that focus on getting as close to 1:1 marketing as possible leads to increases in loyalty and conversion. Since the beginning of the Internet, people have sought use the web to form personal... More

4 benefits of hiring dedicated open source contributors

Eric Mandel, CEO of infrastructure provider Blackmesh, and I got the chance to speak at PHP World 2014 (where I was also a keynote speaker). We spoke about his history with development, open source, and Drupal. I also had the chance to ask Eric about how Blackmesh has become a leader in the area of corporate contribution to Drupal, employing Cathy Theys to work on Drupal core, mentor new... More

Digital Leaders Discuss the Future of Media

Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive. This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... More

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... More

Acquia Certification Program Ready to Turn 1!

After many years of discussion and debate in the Drupal community, Acquia launched the Acquia Certification Program in March 2014. This past year, there were three exams published and offered on a global basis with participants from over 45 countries and several hundred earning credentials. The exams focus on real world experience and the overriding comments we've heard this past year are the exams are tough but fair. There is now a registry... More