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Retail and Non-Profits Have More In Common Than You Would Think

One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World’? I’ve spent my whole career digging through those questions, only to come up with more. A few weeks ago my Facebook feed, along with yours I’m sure, became jammed with people dumping an ice bucket over their head to raise money for ALS. My co-worker Sean even wrote an Acquia blog about it. Prior to the ALS Ice Bucket Challenge, I’d never really... More

Ultimate Guide to Drupal 8: Episode 6 - New Back-End Features in Drupal 8

Welcome to the 6th installment of an 8-part blog series we're calling "The Ultimate Guide to Drupal 8." Whether you're a site builder, module or theme developer, or simply an end-user of a Drupal website, Drupal 8 has tons in store for you! This blog series will attempt to enumerate the major changes in Drupal 8. Please note that since Drupal 8 is still under active development, some of the details below may change prior to its release. Still, since Drupal 8 is now feature-frozen, hopefully most info should remain relevant. Where applicable, Drupal... More

Personalisation: Delivering a Connected Digital Experience

The rules of engagement between brands and their customers are changing. We are now living and working in a connected world, in which customers expect their contact with a brand to always be consistent, whether that’s online, via mobile or in person. As connectivity increases, so too will the level to which consumers expect a personal, and personalised, service. Marketers and their organisations that don’t develop personal experiences for their customers could be at risk of losing out to more engaging competitors. One size or made to measure? The ‘one size fits all’ approach to marketing is... More

How I learned Drupal 8

In this post, I will share my experience on trying to learn Drupal 8 during its alpha stage, talk about some of the challenges of keeping up with the ongoing changes while trying to learn it, and end with some tips and resources which proved useful for me. How it began During a few weeks, a group of colleagues and I embarked on a learning project to get up to speed on all things Drupal 8. We did not fully know what to expect given that we were starting this at a time when D8 was still in Alpha and changes (even big ones) kept coming daily. So, my... More

La ville de Los Angeles développe sa plate-forme numérique

Acquia vient d’annoncer le choix d’Acquia Cloud Site Factory par la ville de Los Angeles afin d’accompagner la transformation digitale de la municipalité. Vous pouvez retrouver le communiqué de presse en intégral et en anglais sur ce lien : http://ow.ly/ABf1U. Pour résumer, l’ITA (Los Angeles Information Technology Agency) qui constitue le pôle numérique de la ville de Los Angeles a opté pour la solution Acquia Cloud Site Factory pour construire, gérer et administrer... More

Rest easy with Acquia support

Where other Platforms offer a generic support bucket without the breadth of expertise to solve every problem, Acquia has services tailored to your needs. We have multiple tiers of support personnel prepared for problems of any difficulty. To ensure our customers’ success, we also provide: Acquia Ready to help your team through the transition to Acquia or Drupal Professional... More

Why A Former Forrester Analyst Is Betting His Career on Acquia and Drupal

I recently left my role as senior analyst at Forrester Research, where I helped to lead research on web content management and digital experience tools, to take a new challenge at Acquia. The change is still fresh enough that nearly every day someone asks me, “Why Acquia?” There’s no single answer -- 101 factors fuel any job change. Here, I saw the chance to make an impact by helping to highlight Acquia’s innovation in delivering a cloud-based platform built on open-source Drupal web content... More

Drupal 8 & Empowerment through Drupal

Part 1 of a 2-part conversation with Angie Byron in front of the cameras at NYC Camp 2014. In this part of our conversation we go over some of the inspiring and thought-provoking ideas we encountered there, and then jump to some of the benefits to users of the technical improvements built into Drupal 8. What are the consequences of your technology? Angie explains why she was excited to be at the UN for NYC Camp, "I felt really energized coming in here. I got into Drupal from a humanitarian angle. I love the whole open source ethos around... More

Acquia Global Support: We Turn Down for Nothing

One of the greatest perks about working at Acquia is that we support a broad spectrum of customers, large and small, technology and service, domestic and international. Whether it is a media company in the Middle East, a healthcare company in New Jersey, a European retailer or a large educational institution in the Asia-Pacific/Japan region, we have them all. But that means we have to provide a true global support model for our customers. One that consistently delivers high levels of service, focuses on customer success and inspires confidence in our customers. There are no phantom... More

You Have 24 Hours - Gamify Awareness Like the ALS Ice Bucket Challenge

If you’ve been on any social platform within the last few months, I’m sure you’ve seen a friend, family member or any number of celebrities make videos of themselves dumping a bucket of ice water on their heads, and then challenging a others to do the same. Oh, and each challenge carries a time limit of 24 hours. The list has evolved to feature the likes of Facebook’s Mark Zuckerberg and Tesla’s Elon Musk, and it’s picking up steam through the rest of the celebrity... More

Drupal Stories Kick Off: My Own Drupal Story

It’s no secret that Drupalists are in high demand. I’ve blogged about the need for training more Drupalers and getting to them earlier in their careers previously, but that’s just one aspect of the greater topic which merits a closer inspection as a cohesive whole. Drupal is an open source content management framework with a rabidly helpful community of developers, many of whom have been involved in creating some of the most notable properties on the web. It’s not surprising that good Drupal developers are a highly sought after... More

The U.S. Digital Services Playbook is the Future of Digital Business

Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital experiences more consumer friendly, and help the government better respond to the pressures of digital disruption. This initiative was created based on learnings from the successful partnership between public and private sector... More

An eCommerce Retrospective: Ten Summoner's Tales, Twenty Years Later

20 years ago the world changed. On August 11, 1994 Phil Brandenberger paid $12.48 plus shipping for Sting’s “Ten Summoner’s Tales” and made history as the very first online shopper. One year later Amazon.com and AuctionWeb (later to become eBay) both embarked on a historic journey to become the power-houses they are today. 20 years ago. Wow. Not only does that make me feel incredibly old, but I can’t... More

New Commons Media Integration

Drupal is known for providing a broad range of functionality with its extensible core and the tens of thousands of free contributed modules which add or extend functionality. One challenge for people who are building applications on top of Drupal is taking advantage of this flexibility and broad range of available functionality without compromising the usability of their applications for end users, and even for themselves as site maintainers. This pattern holds true around media integration for Drupal. Drupal’s Media module powers over... More

Drupal Best Practices Within Acquia Cloud Site Factory

In today’s super-competitive marketplace, staying ahead of the competition means being able to respond to changing markets instantly. Launching a new marketing campaign, a new brand, or even a new family of brands can mean the difference between success…or trailing the pack. Acquia Cloud Site Factory offers a turnkey solution for deploying one site—or hundreds of sites—quickly and efficiently, without sacrificing the branded experience expected by your visitors. Today, I want to talk about how Site Factory turns your... More

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