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Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying
The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. In fact, Sirius Decisions says that as much as 70% of the buyer’s journey now happens... More
Listening to your own marketing or your vendor’s?
Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? It will end up annoying your customers and have an adverse effect on conversion... More
Building an Association Site on Drupal Commons 3.0
Posted on Thursday, May 9, 2013 by Jason Schaffer RSS
When the team at Blue Coda first began thinking about launching a new community website for the 60,000-member National Apartment Association (NAA), we kept our options open.
The NAA, America's leading advocate for quality rental housing, required a bold new web presence with an integrated yet extensive and dynamic community. We were intent on creating a great, new digital experience for the NAA. Given the overall complexity of the new site and our relatively tight timeline for delivery,... More
Drupal Camp Scotland 2013 Double-Header
![Jeffrey A. "jam" McGuire - Community Affairs Manager's picture](http://www.acquia.com/sites/default/files/styles/user_large/public/pictures/picture-2485-1368033114.png?itok=tmrXcUh2 "Jeffrey A. "jam" McGuire - Community Affairs Manager's picture")
This week's podcast features two Drupal Scots: Duncan Davidson (recorded live in a back alley right after Drupal Camp Scotland 2013) and Brian Ward (recorded via Skype, post-event). Duncan is the Scottish regional manager and UK Professional Services Manager for i-KOS and Brian is a developer at heehaw.digital in Edinburgh.
I apologise for the slight audio deficiencies that crop up in both recordings.
Meet Duncan Davidson
Duncan... More
Notes from Views Mini-Course, Part II: Creating Flexible Views with Drupal
Here are notes from the 2nd class in our Views mini-course.
Watch the recording Views Mini-Course, Part II: Creating Flexible Views with Drupal 7.
Review the notes and recording from last week.
Sign up to Views Mini-Course, Part III: How to back up your Views safely. May 15th.
In... More
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