Home / Nokia: A salutatory lesson in the perils of ignoring digital disruption

Nokia: A salutatory lesson in the perils of ignoring digital disruption

My first three phones were Nokias and I loved them. That was in the days when battery life was the phone "feature" we cared most about.

However, the switch to an iPhone was a no-brainer.

Can you imagine what the Nokia R&D team felt like when they first saw the iPhone? Their market had just witnessed one of the biggest disruptions of the digital era.

The cell/mobile phone market changed overnight - perhaps "evolved" would be more appropriate.

It is sad to see a former European tech powerhouse pay the price for failing to respond effectively to such market disruption. The sale of Nokia's Devices & Services Division to Microsoft for a "shockingly low", according to Forbes Tech,
sale price of €5.4bn/$7.2bn. When you consider this is reduced from a market cap high of €110bn/$145bn it is a wake up call to us all.

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At times, we are all guilty of believing our own company, market, industry hype, so how do we avoid the same fate?

Ryan MacInnis outlines 5 steps in his Digital Disruption blog:

  • Know your industry
  • Have peripheral vision
  • Learn from the best
  • Constantly innovate
  • Beware other disruptors

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