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Let's Get Personal: The Basics
Posted on Monday, May 6, 2013 by DC Denison RSS
Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.
Personalization: The Basics
At a "Future of Marketing" virtual conference a few years ago... More
Dream It. Drupal It. (Drink It!) DrupalCon.
Can you believe that DrupalCon is less than a month away? I certainly can't! This year, DrupalCon is taking over Portland, Oregon, the home of the Drupal Association, our west-coast office, as well as a burgeoning open source community.
For those of you unfamiliar with DrupalCon, it is an international event that brings together the people who... More
The State of COD
Many people have asked how COD, otherwise known as the Conference Organizing Distribution, is going. Currently its a community supported project, with lots of great new features going into the 7.x branch!
This weekend, Acquia was at Linuxfest Northwest (LFNW, http://www.linuxfestnorthwest.org), a regional conference of about 1500 open source enthusiasts, and COD was running behind the scenes to help make the fest run as smoothly as possible.
The current status of Alpha 2:
LFNW is running of the alpha2 version of COD 7, the most... More
Project Management: "The Fortune Teller Must Die" meet Shannon Vettes
![Jeffrey A. "jam" McGuire - Community Affairs Manager's picture](http://www.acquia.com/sites/default/files/styles/user_large/public/pictures/picture-2485-1368033114.png?itok=tmrXcUh2 "Jeffrey A. "jam" McGuire - Community Affairs Manager's picture")
Shannon Vettes is the Partner Manager at Commerce Guys in Paris; the company leading the way in making Drupal the platform of choice for eCommerce. Among other things, she has the rewarding job of coordinating adding modules and services to the Commerce Marketplace and getting integrators involved in the platform, too.
Talks on project management
I met her recently at Drupal Camp Scotland in Glasgow, where she was the keynote speaker... More
How to Make Your Drupal Website Multilingual
As the site manager for acquia.com, I had a lot to think about when we originally decided to translate the site into other languages. Why are we translating? What will we be translating? How will we handle pages that aren’t translated? What modules do we need to add? What translation services will we use? How will we maintain all languages? What are the best ways to achieve my goals in Drupal 7? My past experience with translation in Drupal was with a Drupal 6 website and we did a multisite install, so we shared modules and themes but had separate websites and databases.
Why are you... More
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