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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Box Bought Real-World Equivalent of Pied Piper

If you're a fan of HBO's Silicon Valley, you've been following the journey of the company Pied Piper. Well, Box has just bought its equivalent, Steam.

"Streem's technology is designed to make the personal cloud as seamless as possible Streem embeds itself in the local operating system, allowing the cloud storage to function as an extension of the existing hard drive, and uses secret sauce to speed up media playback."

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Goal-line tech makes history in World Cup

The France vs. Honduras game in the FIFA World Cup saw goal-line technology make history as it confirmed a goal that was originally called off. Check out the video below.

"Pressure to introduce goal-line technology had been mounting ever since England’s Frank Lampard had a clear goal (well, clear to everyone except the ref and his assistant) denied against Germany during the 2010 World Cup in South Africa.

For years Fifa president Sepp Blatter resisted calls for the technology to be introduced, concerned that it would slow the game down and strip the sport of its “human aspect.” After the Lampard fiasco, however, Blatter did a one-eighty, leading to the tech’s introduction at this month’s World Cup."

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Google Gets Into Health Data with 'Google Fit'

Just as Apple unveiled its Health app and HealthKit developer framework, Google has come out and said it will make a push into the health data market with 'Google Fit.' The fitness data aggregation service will partner with wearable manufacturers and other tech giants to bring this next generation health platform to users.

"According to a TechCrunch report from February, market research firm Canalsys estimates that companies will ship 17 million wearables in 2014, with that number growing to 45 million in 2017."

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McDonalds Launches Digital Incubator in Silicon Valley

McDonalds has opened up a digital incubator in San Francisco with hopes of focusing more on innovative products around the brand experience, much like we've seen Starbucks and Facebook do.

"This new digital outpost is the brain child of Atif Rafiq, who came to the company from Amazon last fall to help boost a waning younger, more digitally adept audience."

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Continue to tune in for weekly wrap-ups, and be sure to subscribe to DigitalDisruption.com’s RSS feed for innovative examples of business change in the digital age.

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