Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach. In part two of this five-part series, we consider how personalization impacts privacy. The entire blog series is available in the "Let's Get Personal" ebook
For many companies, personalization is an exciting prospect ... until they start worrying about privacy.
This is understandable. Just about everybody is... More