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This DrupalCon is going to be super exciting. This DrupalCon, the Acquia Cloud team is offering exclusive community access to the Acquia cloud free tier. What’s that??? Free you ask, well yes it is. Acquia Cloud Free Tier has all the capabilities of cloud hosting but even better, because you don’t have to pay for it. Each free tier subscription comes with two separate Dev and Stage environments. It also includes all the goodies that Acquia Network comes with like Insight, Acquia Search, Mollom etc. With free tier, you get access to an additional interface Cloud API which lets you do most... More

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes. Personalization: The Basics At a "Future of Marketing" virtual conference a few years ago... More