I’m just going to come out and say it: I love working with landing pages. When you’re developing targeted, demand generation campaigns, there is almost no marketing tool more powerful than an awesome landing page. Landing pages give your audience a concise format to digest your value prop, and, for a small price to pay (i.e. their contact information), they get a cool offer in return.
That said, it can be really tough to maintain and optimize your pages over time - especially when you’re managing tens, if not hundreds, of pages across all of your Google Ad Words, list purchase, and other... More