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Acquia Rides the Forrester Wave

Today is a big milestone for Acquia, as we were placed in the 2013 Forrester Wave for Web Content Management for Digital Customer Experience. Acquia was named a Contender, and the only open source representative. Placement in the Forrester Wave validates Acquia’s rapid growth. Acquia was founded in late 2007,... More

Acquia India support, training and consulting

About a year and a half ago, Dries, Ron (our former CMO) and myself made a trip to India to get to know the companies there and what they were doing with Drupal. We met with community leaders, partners and customers and came away impressed by the scale of the Drupal ecosystem. I am pleased to announce that we now have an India presence to support our customers and partners in the region. Based in Bangalore, our team consists of trainers, expert Drupal architects and... More

8 Digital Marketing Masters You Must Follow on Twitter Right Now

Are you following these marketing experts on Twitter? If not, you’re missing out on some great content from the smartest people in the marketing biz. Follow @chiefmartecWhat does often tweet about? The intersection of technology and marketing.Sample tweet CMO of GE: "If you came into marketing because you didn't like numbers, then you don't have much of a future." http://t.co/QVq28yfNCu #CMO Follow @mvolpeWhat does often... More

Her Majesty’s Government & Open Source

In a country where cynicism is a national pastime, we often greet government “policies” on open source adoption with more than a raised eyebrow and I must admit I was ready to do the same when I spotted the following tweet from Mark Taylor, CEO of Sirius, over the weekend: Haven’t we been here before? I’m not professing to be a public sector expert, but I’ve been round the block long enough with open source software (OSS) and the UK Government to recall a number of similar sounding “initiatives”, “guidelines”, “principles” and “policies” communicated by central government under the present... More

3 inspiring Drupal intern training programs

By Heather James If you're responsible for building and skilling up a team to develop Drupal sites, I'm going to introduce you to three inspiring internship programs you should know about. I'm also going to show you what is working in those programs to give you some ideas of how you can build your own team and give someone a great chance to change their lives. A baffling situation Most tech fields are struggling to hire skilled employees, and turnover is high. Start-ups attract employees with generous benefits (free beer! massages! yoga!) to try and pull in those who can bring experience to... More

Moving to a Digital Native CMS

Crossposted from Technology for Marketing and Advertising 2013 Your current content management system is probably old. Maybe even ancient. Many companies are still using first or second-generation CMS products built prior to the “dot com” revolution. Do some of these product names sound familiar? TeamSite, Vignette, Fatwire, Red Dot, Stellent, Rhythmix? These products were once innovators and helped drive the growth of the web in the early part of the 2000s. But then the web evolved and legacy... More

How to make your website a conversion machine with A/B testing

Test, test, test, everyone has an opinion of what will work best when it comes to websites but you can’t argue with data. We know marketers love data! (cute marketing pick up line, “I love you, like a marketer loves data!” ) Testing is a huge part of my everyday process on acquia.com. I currently have 8 active tests running for various parts of the website. I wanted to take you through my process and tools to help make your site a conversion machine. I am running Visual Website Optimizer to do... More

Team building: How to spot a budding Drupalist

As a training manager, my job is to help Acquia’s clients develop the skills on their teams through training. I spend time listening to the team leads and matching their requirements to our courses, or our partner's online training services. Over the next couple of months in our training newsletter, I'll be writing advice on how to build and skill up your Drupal team. I'll also give you insight into how we're developing programs for some of the largest agencies and organizations to build their internal Drupal... More

Drupal Performance Profiling With Tracelytics

Written by: TraceView At AppNeta, we’re always concerned with the performance of Drupal applications. Multiple times a day, we talk to our customers about how they can use TraceView to improve the performance of their Drupal applications. So we started thinking, how can we help Acquia customers improve the performance of their Drupal applications? The answer: TraceView and the TraceView... More

5 Surprisingly Great Examples of Responsive Websites

Ethan Marcotte wrote the book (literally) on responsive design in 2010. Ethan wrote that: The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things”. Ethan was involved in project for the... More

4 Steps to Optimize Your Drupal Site, Increase Traffic

I recently used acquia.com to demonstrate how to increase site traffic on a Drupal website by improving the online marketing. This conversation made me think that I could share some of the key things I do on acquia.com with other Drupal site managers. For starters, SEO, or search engine optimization, is a huge focus for me and there are some great tools in Drupal to help with this. Step1: Please start by enabling clean URLs within your system settings. It’s easy. Just a check box. Step 2: Now, for a bit more work. I’ve listed out the top 5 modules I suggest putting on your website to help... More

5 Content Management Blogs You Should be Reading

1) Gadgetopia. This blog run by Deane Barker is one of my favorites. Deane often writes about the more complex and subtle topics surrounding content management, and he does it from the perspective of having implemented hundreds of sites over the years. 2) Digital Clarity Group. DCG is team of research-driven industry analysts who cover content management and digital transformation. I've known their founder... More

Open Source, Community, and Freedom

I’ve been with Acquia for a few weeks and have greatly enjoying learning about Drupal and what makes an open source project succeed – the community. It’s such a different approach to product development than I’m used to, having spent most of my career working for commercial CMS companies. I’ve already seen the energy, commitment and passion of the Drupal community. In fact, I’m beginning to believe that community is one of the most important factors in the long-term success of a CMS implementation project. CMS expert Deane Barker writes about... More

Fresh start to the new year: Add Drupal to your toolbox

As the new year starts, I'm making ALL kinds of resolutions. Is learning Drupal on your list of things to do? Or maybe you want to finally switch over that site to Drupal? Hopefully our active training events calendar has courses and dates and locations to suit your needs. Last year, our partners taught Drupal to nearly 3000 people in public free and paid training events, and that doesn't count any private training events. Wow! Well done team! However, most of those events were in the US and Canada. OlinData... More

4 New Year's Resolutions for your 2013 Digital Strategy

'Tis the time of year when we make resolutions to eat better, exercise more, watch less TV, and give up our other vices for the new year. Here are four great New Year's Resolutions to make in 2013 to improve your digital marketing strategy. 1) Think Mobile First. It is time to stop treating mobile as something different. You need to think about mobile as the primary way your customers will interact with your company over digital channels. It's all about thinking Mobile First. The traditional approach of... More

Open Source & The Innovators Solution

I've spent most of my career working for commercial web content management companies. But over the past few years, something became very clear to me - commercial CMS products are broken. Vendors are spending more time building features to compete with each other than they are trying to solve real-world customer problems. This idea is captured in one of my favorite books,... More

Time to Consider Open Source for Digital Experience? Forrester thinks so...

A few months ago, we began discussing some options with Forrester research around getting a refresh on how Enterprises are now using Open Source platforms for Digital Experience. We worked with Forrester in true partnership to create a customer survey that was constructed to dig deep to understand... 1) What are the main challenges in 2012 regarding Web Content Management systems, who are the key stakeholders and where are organizations struggling? 2) How are customers using Open Source today and what are some of the differences and similarities between open source and proprietary solutions?... More

Drupal performance data has never looked so good

Written by: TraceView Do you wonder how your site is performing for end users? Why certain pages are slow or throw exceptions? If server resources are limiting performance? As of today, the most detailed and actionable Drupal performance data available is just one click away for Acquia Network subscribers—thanks to AppNeta’s newly launched, awesome partnership with the Acquia team! And, even better, AppNeta’s TraceView APM service is free for Acquia members to get started! AppNeta TraceView installs in seconds and delivers real-time performance insights for developers. Our software... More

Working smarter: Drupal-enable your team with training

In the landscape of web development, working and learning are converging. I think about this quite a bit at Acquia as we keep tuning our courses and training program. We often focus on the technical benefits of adopting Drupal. However, it occurred to me the other day, there are potential auxiliary benefits in terms of empowering staff by using Drupal. Drupal has the potential to increase job satisfaction and motivation by posing a fundamental shift in how individuals and organization work. Despite that, there are still risks. I started to visualize the impact of training on this... More

Driving Social and Web Experience Conversion: Acquia and Drupal rated as Visionary in latest Magic Quadrants

Over the past month, Gartner has released new 2012 versions of the Magic Quadrant for Web Content Management (WCM) and for Social Software in the Workplace (SSW). We are pleased to announce that Acquia / Drupal has been rated VISIONARY in both Quadrants. This is an important and exciting milestone for both Acquia and Drupal. Drupal now commands a unique position as the only platform cited as a leader in both the Social Software in the Workspace and Web Content Management Magic Quadrants. Accordingly, by leading the convergence of Digital Marketing in the WCM and Social Business market... More

Did you hear? Acquia acquires Mollom

We’re delighted to announce the acquisition of Mollom (www.mollom.com), the spam blocking solution that has already stopped nearly a billion spam messages. The fact that Mollom was co-founded by Dries Buytaert, also one of the founders of Acquia, makes Mollom an even more a perfect fit Acquia. We are determined to provide the best and most innovative services and Mollom, with its superior and unique technology, allows us to expand our social publishing and web-experience-management services to our current customers and to an even broader audience. Basically... More

Didn't realize Drupal was a platform for Digital Marketing? Check this out...

Most Web Content Management systems have traditionally been sold to and bought by IT. However, innovation that has come out of the consumer technology space over the last decade has accelerated what experts are calling the "Consumerization of IT". Drupal is now in the center of this trend, which has shifted the buying center for Enterprise web technologies from IT to Digital Marketing organizations. The onslaught of mobile computing, social media, and the cloud has created a perfect storm where simple, yet powerful platforms like Drupal are now being leveraged purely for Marketing agility.... More

Drupal Training in Australia & New Zealand

If I may start this post with something obvious - let me say that "Drupal is global." In my last post I wrote about DrupalCon (and associated Training) coming to Europe in August. Today's post brings us even further from this writer's desk - crossing the equator, the prime meridian, and crossing seasons from the hot hot summer we're having here in Boston to the deep down under winter of Australia & New Zealand. In the coming month, there will be 3 weeks of training provided by one of Acquia's Training Partners -... More

Meet Acquia's training partners

By Heather I'm going to be blogging about our training partners and their trainers this summer, because they are awesome, and I'm very proud of what they're doing. All of our training partners are really busy. For example, Doug Vann is traveling around the US to teach and consult, soon he'll be in Austin on July 9-13 for a full week of training courses with NxtTeam. It's a good thing he doesn't also have to update and maintain his own materials. We... More

Drupal goes to Rock Center

NBC Universal is a world leader in media and entertainment and is headquartered in the mecca for these industries - Rockefeller Center in New York City. This was the perfect venue to interview Rob Gill, Director, Operations and Christoper A. Herring, Director, Publishing Program of NBC Universal and hear them outline their reasons for selecting Drupal and how they implemented it within their vast organization. NBC Universal has 30 to 40 leading brands, such as Bravo, and has numerous internal constituencies it needed to include in order to create a platform all could leverage. Drupal... More

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