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3 Keys to Taking Your E-Commerce Site Global

Cloud-based platforms and services have made going global more of a plug-and-play proposition than ever before. You can plug specialized modules into your workflow that let you translate content, run analytics, edit across websites and more, without leaving your CMS. The remaining challenges are more strategic in nature. Here are three things that you should know before diving in: 1. The world doesn’t revolve around the English language To maximize your website or online business, you need to offer at least two language options to visitors to your site. The global population is not made up of... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Best practices for creating and driving social commerce experiences As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. In the past, user testing held a prominent place in many brands’ product development... More

Best practices for creating and driving social commerce experiences

As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. My most recent blog looked at how social commerce has defined the purchase process into three phases. In this blog, I’ll look at how social commerce is impacting the creation and consumption of products and services. In the past, user testing held a prominent place in many brands’... More

All Commerce is Social: The 3 Phases of Purchase

Way back in 1999 -- a thousand years ago in internet years -- writer and designer named Darcy DiNucci coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes even... More

Mobile is Changing the Game for Sephora

SAN FRANCISCO- While you may be familiar with Sephora as the cosmetic store at the local mall, the beauty chain is very comfortable in the virtual marketplace as well, concentrating on social and mobile platforms. I had the chance to catch up with Danny Sullivan, vice president of mobile for Sephora, while attending Day 2 of Apps World North America. I asked Sullivan to talk about how Sephora is approaching mobile and utilizing responsive design. Sullivan took part in an Apps World panel that examined how mobile devices and tablets are changing the consumer experience and how new technologies... More

Acquia Rated Positive in Gartner MarketScope for User Experience Platforms

Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms. What are User Experience Platforms (UXP) you ask? Here's what Gartner says: Traditional approaches to architecting, developing and managing websites, portal sites and mobile apps use a variety of disconnected and duplicative tools... A UXP is an integrated set of tools for delivering modern websites and portals. It focuses on the front end, the presentation and user interaction layer. When Gartner kicked off their... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Vigo's on watch to keep you alert Do you remember the last time you felt tired or drowsy and your productively levels suffered? What if there was a piece of wearable technology that knew when you were tired before you did in order to make you as alert and productive as possible? Meet Vigo, a wearable bluetooth piece that aims to do just that. I had the opportunity to talk to recent University of... More

Higher Education’s Equation: Simplify Digital Complexity

Colleges and universities were some of the first organizations to create websites. They are natural content generators with access to great thinkers, cutting edge research and engaged students, not to mention they embody the word community. The web, as a result, was the perfect vehicle for them to communicate all they had to share and connect what they knew with those who were seeking the content that mattered to them. But as we look at today’s landscape and the evolution of higher education digital strategies, is the compatibility of the web and higher education too much of a good thing... More

Selecting a New CMS? Don't Skip the Proof of Concept

Would you buy a house, based only on its curb appeal? Would you buy a car without test driving it? Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time). In all three cases, I hope the answer is no. When making major decisions like buying a new house or car, we invest a considerable amount of time and effort into making sure we make the right choice.  So why are companies selecting a new CMS without test driving the product? Selecting the Vendor with the Best Demo The process for selecting a new CMS often seems to be: 1)... More

Stakeholder Visibility Will Ensure Government IT Success

The recent BBC interview with Bill Crothers about IT suppliers in the public sector was depressingly familiar. In particular, the remark from Sir Francis Maude1 about the government department that was charged £30,000 for changing the text on a web page sent a shudder down my spine. Just to put this into context for a moment, £30,000 is almost three times what someone working for 37 hours a week on minimum wage would earn. These are ludicrous sums of money for what should be very simple processes. The sad fact is that IT suppliers often charge unreasonable amounts to deliver (sometimes... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Meet Jonathan Stephen, Head of Mobile and Emerging Tech at JetBlue I had the pleasure of chatting with Jonathan Stephen, the Head of Mobile and Emerging Technologies at JetBlue. We talked about the shifts and strategies that are coming with brands embracing mobile as well as how JetBlue is leveraging this platform. Mobile is becoming a vital, emerging disruptor to brands and industries on a global... More

Setting the Record Straight on the Total Cost of Adobe AEM vs Drupal

As Drupal begins to compete more often with Adobe Experience Manager (AEM) in enterprise web content management selections, I'm coming across a set of common objections coming from prospects after they speak with Adobe. We’ve been told by multiple customers that Adobe had an “unbiased partner” create a total-cost-of-ownership (TCO) document to compare Adobe AEM vs. Drupal. The TCO document claims a typical Drupal project costs nearly 70% more than Adobe AEM, with example 3 years costs of approximately $2.4m for Adobe AEM and $4m for Drupal. I’ve read the document, and the total cost of... More

Meeting Marketing Challenges with Automation and Drupal

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. There is increasing pressure on marketing professionals to find the most qualified prospects and build relationships with them before the lead is passed to sales. What Is Marketing Automation? Marketing automation allows organizations to consolidate, streamline, and better manage campaigns that were once cumbersome to track and administer. Once implemented, the system enables a chief marketing officer to view a centralized dashboard to measure the ROI of various... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Favecast Unites User Recommendations, Video Recently, I met Alex Zito-Wolf, content manager for FaveCast, at Boston's WebInnoMobile2 event. Favecast is an app that allows users to share positive video recommendations about great places they've discovered. I think of it as the convergence of Foursquare and Yelp, with a splash of video. In this interview, Alex talks about the future of FaveCast and... More

Global Companies Can’t Afford Not to Integrate Their Content Workflow

There’s a new truth when it comes to content: Integrate or drown. As more companies go global, social and mobile, the amount of web content they must deal with multiplies exponentially. In order to stay productive (and sane), marketers and others who deal with content must streamline their workflow. Given the volume of both consumer and business apps used in the enterprise today, the only way to streamline is to integrate. Streamlined workflows don’t happen naturally. In fact, the world seems to conspire against them. From social media channels to mobile apps, cloud storage to CRM, every new... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Big Data and the Soles of Your Shoes There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact on every aspect of our personal and professional lives. But I don’t think people really get it. Big Data is too big and too abstract for most... More

Acquia retrospective 2013

Topic: DrupalAcquiaBusinessAs is now a tradition, here is my annual Acquia retrospective. Time to look back at 2013. In your life, you only get an opportunity to do so many things, so you have to focus on doing things that matter. I'm fortunate that Drupal and... More

Using Drupal To Build an Integrated Digital Engagement Platform

Cross-posted with permission for OHO.com Last year OHO was recognized for our deep Drupal expertise and was tapped to build a complex integrated digital engagement platform for the Romney for President campaign. This Drupal-based platform included a content publishing platform, a lead generation engine, a transaction processing server, email and social media integration, and more. The engagement platform included many best-in-class solutions that, when integrated, worked as one to... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google+ 2013 User Videos If you are a regular user and frequent photo/video uploader on Google Plus, then chances are you received a little present for the holiday. The Google Auto Awesome system has built compilation videos from selected photos in each user's stream. Glass explorer Don Schwartz's just happened to be mostly #throughglass or of Glass and include many first time sightings of Glass... More

Champagne Wishes & Inbound Business Dreams - 2014 is Here!

Happy New Year! 'Tis season of perpetual hope, setting your annual resolutions, and lowering your gym's CPD (Cost-Per-Day). It's also the time of year where college seniors start the daunting task of figuring out exactly what it is they want to be when they "grow up." As my parents once said, "The party's over." Whether you're a student yourself, a parent motivating your kid(s), or even the fun aunt/uncle, we've got you covered. HubSpot is hosting an exclusive, one-day event for college seniors: Inbound Business Bootcamp... More

And now appearing on G-Cloud!

Acquia services are now available on G-Cloud. And we’re excited. It got me thinking how far we’ve come in many ways. But how long is the journey before the provisioning of cloud services within the public sector is as slick as it should be and creates the transformation that everyone wants to see? The concept of G-Cloud is great and it’s working – the total spend through the CloudStore reached £77.8 million1 by the end of November 2013 with £10.5m recorded in that month alone. Transactions... More

When do we Reach the Tipping Point?

Malcolm Gladwell’s 2000 best seller The Tipping Point: How Little Things Can Make a Big Difference describes how certain “ideas and products and messages and behaviors spread like viruses” throughout our society and how they take hold and transform the world around us. These phenomena happen without much forewarning and can be difficult to see as they’re taking place and even difficult to comprehend when trying to understand them in retrospect. Why, for example, did Hush Puppy go from selling only 30,000 pairs of shoes in the early 1990’s, after a steady decades-long decrease, to nearly 2... More

IT Charts 'Cloud First' Route to Success

When a company is considering a new venture, where does it turn to find exactly the right combination of cloud services to make the project happen efficiently and economically? Mark Weinstein believes the call should go to the IT department. Weinstein is a "fractional CIO" who after working for more than 30 years for a variety of large financial firms, now acts as an advisor to smaller companies, helping them optimize the management of technology. As the cloud era unfolds, Weinstein thinks that IT professionals should be segueing into professional buyers of services: from cloud services, to... More

Making Agile More Flexible for Better Project Results

Over the past few years, many large enterprises have adopted agile methodologies such as Scrum, Extreme Programming, and Kanban into their software development project management toolkits. Business leaders seem to resonate with the principles listed in the agile manifesto, such as welcoming changing requirements and... More

Data Brightens Scrooge’s Future in Digital Christmas Carol

Everyone knows Charles Dickens’ famous tale, “A Christmas Carol.” Ebenezer Scrooge, a miserly, cold-hearted loan origination banker, all consumed with his business on Christmas Eve. Scrooge's former partner, Jacob Marley, who has been dead for seven years, visits him in the form of a ghost. Marley's spirit has been wandering as punishment for being constantly preoccupied with the minutia of his business rather than engaging his stakeholders while alive. He has come to warn Scrooge, whom he sees going down the same unfortunate path. Three spirits will visit, he tells Scrooge. But what does... More

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