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How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all. Part of the problem is the misinterpretation of “big data” as a single product, when in fact it is an umbrella term that can cover any variety of tools. There’s data collection, data analysis, data visualization … the list... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Rachel Haot named CDO of the Year Rachel S. Haot, Chief Digital Officer and Deputy Secretary for Technology at New York State, was named Chief Digital Officer of the Year 2014 by the CDO Club. The award was presented by CDO Club founder David Mathison after her keynote presentation on April 22, 2014 at the CDO Summit at the Time Warner conference center in New York City. Haot is only the second... More

Drupal Security: What You Need to Know

Software security issues affect organizations of all sizes, along with possibly theft of private data, incidents can cause harm to customer confidence and cause loss of business. While security breaches in companies like Target make headlines, according to the Verizon Data Breach Investigation Study, 71 percent of all data breaches actually... More

Promoting the Partner in the Digital Lifecycle with Acquia Insight

As a Solutions Architect for Channel Enablement, I spend a good deal of my time thinking about how to better integrate our delivery partners in the digital lifecycle of client sites deployed on the Acquia platform. The vast majority of our partners have their own “secret sauce” in the form of knowledge, best practice, and process spanning the gamut of the digital experience: search engine optimization, marketing campaign analytics, mobile and responsive design, content and UX strategy, and much more. This... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From CDO to CEO: What’s Driving the Chief Digital Officer to CEO Career Path? The facts are clear: An increasing number of Chief Digital Officers (CDOs) are being tapped to become CEOs. Earlier this year, JB Perette, CDO of Discovery Communications, was appointed CEO of Discovery Networks International. According to the new CDO Talent Map 2014, by CDO Club founder David Mathison, seven Chief... More

Is Implementing Continuous Integration Worth It?

Cross-posted with permission from Promet Source When you start addressing the topic of Continuous Integration (or CI for short) for the first time with an organization or project, there are often some typical questions that arise. Do we really need to do this? Isn't this going to be costly to do? Can we skip it? Is it worth it for our type of project? At Promet we work in the world of the open source Drupal platform, and I've had more than a few conversations with people at various... More

Locking Down the Cloud: Countering Automated Attacks

At last year’s Cloud Security Alliance Congress, Philip Lieberman raised an issue that brought home to me why automation is now a must-have when it comes to security. Not just for cloud security, for all computer security. In his talk, Philip, who is the founder and president of Lieberman software, which sells cloud IT administration and privileged identity management tools, detailed some of the techniques employed by a new breed of hackers, who are often backed by nation-states. These attackers have moved beyond the smash-and-grab-style and are now using a "low and slow" approach, quietly... More

Is Digital Marketing Consolidation Inevitable? Not According to Gartner

I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar post last year about the Adobe Marketing Cloud. In his article, Martin makes three excellent points about the challenges of marketing suites and clouds: Change isn't Changing The speed of change in digital marketing alters math. It... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From Chief Digital Officer to Chief Listening Officer: What’s your Trojan Horse? With an alumni-base of over 375,000, there’s no shortage of social feedback coming to the desk of Harvard’s chief digital officer Perry Hewitt. But for this CDO, that's the perfect Trojan horse to get them collaborating together, and to tap a smart base of people who can help drive university’s initiatives. The... More

Six Ways Your NGO Site Can Increase Membership and Donations

Cross-posted with permission from Promet Source If you're looking to create great NGO and association sites using Drupal, below are six ways your NGO can increase membership and donations. 1) Develop a Community! Drupal has a lot of exciting ways (including the Organic Groups module) for you to give members a social hub. Engage users with live social walls, user profiles, communication tools, user search functionality, event calendars, and more...Drupal lets you... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Innovative Solution Delivers Affordable, Assistive Technologies What would happen if you could never tell a loved one how much you cared about them or even communicate simple commands that are taken for granted each day? There are millions of Americans currently living with neurological conditions that leave them unable to communicate effectively or use a computer. With the only market-available... More

Locking Down the Cloud: Freeing the Cloud

When I started talking to cloud experts about automation and security, I thought that we’d spend most of our time discussing how automation reduces human error (and deliberate malfeasance). And how it frees up IT time for higher value activities. It does both of those things, of course. But I also discovered a sub-theme that kept bubbling up in my conversations: by automating security, you give a power boost to one of the most appealing features of cloud hosting: rapid elasticity and scalability. Let’s say that you need to scale up your digital capacity to handle a surge of interest and... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. The Chief Digital Officer Landscape While the CDO role is most prevalent in media and advertising, the sector where it is having the most gains is retail, with Best Buy, Walmart, Starbucks, etc. leading the way in carving out a role for a senior executive devoted to owning and innovating on the digital customer experience. Any digitally focused organization (one that relies on digital to deliver a... More

Conference Heats Up Discussion of Customer Experiences

The warmth of Miami after a LONG winter has helped fuel the energy of the Demandware XChange Conference, but that’s certainly not the only factor. This highly engaged group is striving to keep up with the ever increasing expectations of online shoppers. Innovation abounds in commerce, as brands work tirelessly to build loyalty and engagement through their digital channels. This challenge will continue to fuel innovation, increase the speed of commerce and drive the need for new, engaging, informed shopping experiences.... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit “It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013... More

Why selecting a new CMS will just not cut it

Being part of Acquia’s Solutions Architecture team gives me unique insight into the changing landscape of Digital Marketing and the Internet in general. People are scrambling to get shiny new tools in place to be able to cope with the speed at which the Internet is changing. During the course of the last year I have reviewed dozens of RFP’s in which companies set out to select a “solution”. But, selecting a new “solution” won’t actually solve your problem! Having an online strategy isn’t only about the tool, it’s about much, much more, as we’ll see in a moment. Most RFP’s fall into one of... More

The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex. This complexity has greatly increased demands on... More

Locking Down the Cloud: Leveraging the Ecosystem

Ryan Scheuermann recently came up with a good metaphor to describe the difference between managing security on your own servers, and using a cloud-based service. “When you’re working with bare metal in your own location, it’s all up to you. It’s like the wild west,” he said. “When you’re hosted in the cloud,” he continued, “it’s like being in a gated community: the cloud service providers have many services that you can take advantage of.” “It’s still up to you,” said Ryan, who is the chief product officer and co-founder of Ceros, a cloud-based marketing platform that is used by global... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Second Screen is Key to Great Digital Experience Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest. Chief digital officers, or digital strategists... More

Second Screen is Key to Great Digital Experience

Cross-posted with permission from Digital Disruption Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest. Chief digital officers, or digital strategists with similar responsibilities, are often those being charged with developing this second-... More

Entrepreneurship is 80% sales and marketing

Background in business is a 'nice to have', not a 'must have' for an aspiring entrepreneur. I had no solid business background when I founded Mollom or Acquia (I launched them roughly at the same time). Other than the standard things (an idea, passion and the willingness to act), the most important thing that aspiring entrepreneurs need is the understanding that 80% of entrepreneurship is sales and marketing. If as a founder, you're not obsessed with sales and marketing, you're a liability rather than an asset. You don't have to... More

Locking Down the Cloud

Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. Because as one IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.” But 2014 could be the year when thought and analysis take a back seat to action. Companies that haven’t already embraced cloud technology are ready to make the move. One reason: the rise of automation, which is making it easier -- nearly irresistible, in fact -- for IT departments to start transitioning significant parts... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google Glass' Health Care Challenge Last evening I had the pleasure of sitting on a panel at an event hosted by Health Innovators discussing the future of medicine and specifically Google Glass. The event title was "Google Glass the new frontier in Healthcare Innovation?" and although I'm not sure how many converts were made, I did come away with knowledge of an incredible organization pushing... More

The Importance of Content Governance in Higher Education Websites

Cross-posted with permission from Blue Coda Many higher education institutions struggle to keep up with the demands, expectations and innovations, in both the service provision and use, of web content management. Most senior members or staff don't have the time to implement changes or plan strategies, and those who do have responsibility for things like websites, blogs and student forums often find themselves without a coherent game plan. Simply having a... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. What to do with Big Data? CDOs May Have the Answer One of the biggest challenges digital executives face today is figuring out what to do with it all the data. There is so much data collected today about shopping habits, travel patterns or even activities logged, that being able to effectively track and leverage this data to improve an aspect of the consumer experience or predict a certain market... More

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