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Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle. Today, you need to think bigger, much bigger. You have to create a great digital experience. Sounds daunting, right? But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature. How do you define a great digital experience? Here at Acquia, we live and breathe “digital experience.” It’s an idea we want to share with our partners, colleagues, and our own customers. But as I’m beginning... More

Digital Transformation is Bigger than Digital Marketing

For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what Gartner calls the digitalization of business, now CEOs realize that the ability to compete and win... More

Acquia raises $50 million series F

We've got great news to share today; we are announcing that Acquia raised $50 million, the largest round of financing we’ve ever completed. The round is led by New Enterprise Associates (NEA), one of the world's top investors in our space. They have made various great investments in Open Source (MongoDB, Mulesoft, etc.) as well as SaaS companies (SalesForce, Workday, Box, etc.). With the new funding, we can continue to go after our vision to help many more organizations with their digital platform and digital business... More

Be a Hero: Increase Marketing Efficiency with Template-based Websites

Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens or hundreds of sites. To deal with this volume, digital marketers must innovate and rapidly identify methodologies to scale the delivery of engaging websites, and ultimately, achieve the brand reach sought by their organizations. Our answer to this digital marketer’s dilemma? A web site creation and delivery approach stemming from patterns that... More

Traffic spikes and college's website crashes. Don't let it happen to you

Being in the cloud business we often hear the phrase, “don’t let your best day be your worst day.” It’s certainly a risk that any school that hosts it’s own websites faces. A couple of weeks ago an elite, very well known school in the Northeast had a “best day / worst day” situation of their own, proving that it can happen to anyone. At 5pm on “Decision Day”, the time and day when this school notified nearly 40,000 applicants as to whether or not they were accepted for admission, traffic to their internally managed servers surged. The school knew this event would lead to increased traffic (... More

Why Digital Transformation is a Boardroom Conversation

Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has failed to get content to its readers. Its content is often being re-packaged and consumed by other publishers like Huffington Post, or is being consumed in new ways like Flipboard. And digital publishing startups like Vox Media are more agile... More

Marek Sotak: Get off the phone - Helping users through better UX and tools

Get off the phone - Helping users through better UX and tools In the podcast, Marek and I talk a little about his history in Drupal and technology and I introduce the idea of jam's (virtual) Drupal Camp. In his presentation, Marek Sotak, founder of Inline Manual and longtime Drupal developer, talks about giving your clients and site visitors the help they need without sacrificing all your productive time in the very first session of jam's Drupal Camp! "What's this jam's... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google Glass App Lets You Pay With Bitcoin New Google Glass app, Ease, will let users nod and leverage voice control capabilities to pay with Bitcoin. With that being said, Ease is at the forefront of global payment solutions coming to wearable devices and Glass specifically. "In that regard, making payments using Glass brings up some interesting possibilities. Based around gesture and voice, it... More

How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all. Part of the problem is the misinterpretation of “big data” as a single product, when in fact it is an umbrella term that can cover any variety of tools. There’s data collection, data analysis, data visualization … the list... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Rachel Haot named CDO of the Year Rachel S. Haot, Chief Digital Officer and Deputy Secretary for Technology at New York State, was named Chief Digital Officer of the Year 2014 by the CDO Club. The award was presented by CDO Club founder David Mathison after her keynote presentation on April 22, 2014 at the CDO Summit at the Time Warner conference center in New York City. Haot is only the second... More

Drupal Security: What You Need to Know

Software security issues affect organizations of all sizes, along with possibly theft of private data, incidents can cause harm to customer confidence and cause loss of business. While security breaches in companies like Target make headlines, according to the Verizon Data Breach Investigation Study, 71 percent of all data breaches actually... More

Promoting the Partner in the Digital Lifecycle with Acquia Insight

As a Solutions Architect for Channel Enablement, I spend a good deal of my time thinking about how to better integrate our delivery partners in the digital lifecycle of client sites deployed on the Acquia platform. The vast majority of our partners have their own “secret sauce” in the form of knowledge, best practice, and process spanning the gamut of the digital experience: search engine optimization, marketing campaign analytics, mobile and responsive design, content and UX strategy, and much more. This... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From CDO to CEO: What’s Driving the Chief Digital Officer to CEO Career Path? The facts are clear: An increasing number of Chief Digital Officers (CDOs) are being tapped to become CEOs. Earlier this year, JB Perette, CDO of Discovery Communications, was appointed CEO of Discovery Networks International. According to the new CDO Talent Map 2014, by CDO Club founder David Mathison, seven Chief... More

Is Implementing Continuous Integration Worth It?

Cross-posted with permission from Promet Source When you start addressing the topic of Continuous Integration (or CI for short) for the first time with an organization or project, there are often some typical questions that arise. Do we really need to do this? Isn't this going to be costly to do? Can we skip it? Is it worth it for our type of project? At Promet we work in the world of the open source Drupal platform, and I've had more than a few conversations with people at various... More

Locking Down the Cloud: Countering Automated Attacks

At last year’s Cloud Security Alliance Congress, Philip Lieberman raised an issue that brought home to me why automation is now a must-have when it comes to security. Not just for cloud security, for all computer security. In his talk, Philip, who is the founder and president of Lieberman software, which sells cloud IT administration and privileged identity management tools, detailed some of the techniques employed by a new breed of hackers, who are often backed by nation-states. These attackers have moved beyond the smash-and-grab-style and are now using a "low and slow" approach, quietly... More

Is Digital Marketing Consolidation Inevitable? Not According to Gartner

I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar post last year about the Adobe Marketing Cloud. In his article, Martin makes three excellent points about the challenges of marketing suites and clouds: Change isn't Changing The speed of change in digital marketing alters math. It... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From Chief Digital Officer to Chief Listening Officer: What’s your Trojan Horse? With an alumni-base of over 375,000, there’s no shortage of social feedback coming to the desk of Harvard’s chief digital officer Perry Hewitt. But for this CDO, that's the perfect Trojan horse to get them collaborating together, and to tap a smart base of people who can help drive university’s initiatives. The... More

Six Ways Your NGO Site Can Increase Membership and Donations

Cross-posted with permission from Promet Source If you're looking to create great NGO and association sites using Drupal, below are six ways your NGO can increase membership and donations. 1) Develop a Community! Drupal has a lot of exciting ways (including the Organic Groups module) for you to give members a social hub. Engage users with live social walls, user profiles, communication tools, user search functionality, event calendars, and more...Drupal lets you... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Innovative Solution Delivers Affordable, Assistive Technologies What would happen if you could never tell a loved one how much you cared about them or even communicate simple commands that are taken for granted each day? There are millions of Americans currently living with neurological conditions that leave them unable to communicate effectively or use a computer. With the only market-available... More

Locking Down the Cloud: Freeing the Cloud

When I started talking to cloud experts about automation and security, I thought that we’d spend most of our time discussing how automation reduces human error (and deliberate malfeasance). And how it frees up IT time for higher value activities. It does both of those things, of course. But I also discovered a sub-theme that kept bubbling up in my conversations: by automating security, you give a power boost to one of the most appealing features of cloud hosting: rapid elasticity and scalability. Let’s say that you need to scale up your digital capacity to handle a surge of interest and... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. The Chief Digital Officer Landscape While the CDO role is most prevalent in media and advertising, the sector where it is having the most gains is retail, with Best Buy, Walmart, Starbucks, etc. leading the way in carving out a role for a senior executive devoted to owning and innovating on the digital customer experience. Any digitally focused organization (one that relies on digital to deliver a... More

Conference Heats Up Discussion of Customer Experiences

The warmth of Miami after a LONG winter has helped fuel the energy of the Demandware XChange Conference, but that’s certainly not the only factor. This highly engaged group is striving to keep up with the ever increasing expectations of online shoppers. Innovation abounds in commerce, as brands work tirelessly to build loyalty and engagement through their digital channels. This challenge will continue to fuel innovation, increase the speed of commerce and drive the need for new, engaging, informed shopping experiences.... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Digital leaders for Oprah, Lady Gaga, Rachael Ray, and Michael J Fox discuss protecting personal brands at Chief Digital Officer Summit “It’s so different…with a person, you’re dealing with an emotional relationship and their reputation.” That distinction—how managing fans of a personality, versus those of a product—was shared by Rosemary Maggiore, President of Rachael Ray Digital, at the 2013... More

Why selecting a new CMS will just not cut it

Being part of Acquia’s Solutions Architecture team gives me unique insight into the changing landscape of Digital Marketing and the Internet in general. People are scrambling to get shiny new tools in place to be able to cope with the speed at which the Internet is changing. During the course of the last year I have reviewed dozens of RFP’s in which companies set out to select a “solution”. But, selecting a new “solution” won’t actually solve your problem! Having an online strategy isn’t only about the tool, it’s about much, much more, as we’ll see in a moment. Most RFP’s fall into one of... More

The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex. This complexity has greatly increased demands on... More

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