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Building a Great DX: Get Started with “Smarter Data”

There’s one word that comes up in every discussion about Big Data: “overwhelming.” Because it is. A recent Economist survey of global corporations revealed that only 19 percent felt that they were effectively managing and utilizing their big data. Feel better? Okay, now let’s regroup and get started on smarter data -- data you can actually use to deliver great digital experiences. Here’s one small, smart, real-world model worth bringing into the digital realm: the way the Ritz-Carlton hotel chain gathers data. Every employee of the Ritz-Carlton helps to maintain a company-wide database... More

A Recap of Acquia Engage, as told through Twitter

*/ @acquia Thanks for letting me be part of the 1st #AcquiaEngage conf. Perfectly executed. Congrats! — Holly Bounds (@hollymbounds) November 5, 2014 It’s hard to believe only one week ago, I was kicking off Day 2 at Acquia Engage, Acquia’s first conference at the Westin Copley in Boston. We had nearly 500 people attend, a fantastic outcome! Acquia Engage started off with a keynote from Acquia’s own Tom Erickson... More

Plan for Successful Drupal Adoption

Change is hard. In technology, it is also inevitable. Done poorly, it can lead to busted budgets, blown timelines, and bloated scope. Done well, it can transform your organization. Planning is key to successful change--and planning must account for human needs as well as technical requirements. What is an adoption plan? An adoption plan for a software project has elements of the following: Product management Communications Project management methodology Risk mitigation Development methodology User acceptance testing Training Software adoption is as much about managing people as it is about... More

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation. We recently added four new dates for the Acquia Digital Transformation Roadshow, evening events that bring together tech and business peers to meet, drink, eat and hear me talk about responding... More

#AcquiaEngage Recap: PFunk, Digital Disruption and the Future of Engagement

We need the funk, gotta have that funk. Owww….. Emerging through the noise of a packed venue at Boston’s Royale, George Clinton and the Parliament Funkadelic brought “pure funk mayhem” to all in attendance. As the first night’s entertainment at Acquia’s first ever conference, Acquia Engage, George Clinton and company were a tremendous compliment to the sessions, speakers and people - all of whom are working to achieve... More

Champions of… Context - Introducing Acquia Lift ContextDB

My favorite baseball team did not have a good year on the field. The Boston Red Sox finished dead last in their division. But when I caught a game late in the season, I had to tip my cap to the team’s marketing department. As soon as I entered the venerable, 100-year-old Fenway Park, my smartphone buzzed with a friendly greeting, and a $15 discount offer on any souvenir over $50. My Red Sox app noted that it was my third visit of the season, and extended an appreciative welcome. Later, after we reached our seats, it offered us a number of upgrade options. During the game, I could review... More

Two Become One: Publicis to Acquire Sapient

Sapient, a pioneer and fixture of Massachusetts’ digital industry, announced today it has agreed to be acquired by Publicis, the world’s third largest advertising agency with $7B in sales, for $3.7B. An Acquia partner, Sapient employs 13,000 people worldwide with a large presence in India, and operates three primary divisions: Nitro, Government Services and Capital Markets. Initial reports say that a new division called Publicis.Sapient will be formed and join Publicis’... More

Acquia, Investors and Teaming Up to Build Greatness

In the summer of 2007, I received an email from Michael Skok of Northbridge Venture Partners, who I had known for 12 years at that time. I had recently exited Mercury Interactive after its acquisition by HP. He suggested that I meet with a entrepreneur around a project he was looking at. When I met with Jay Batson, and short thereafter with Dries Buytaert, I was intrigued. It was Michael's vision about the possibilities however that really grabbed my attention. The three asked me later that year to join the yet unnamed company as its founding CEO. Timing being what it was, I had... More

Party City’s Spooktacular Product Wall Improves the Shopping Experience

A good user experience doesn’t always require technology It’s almost Halloween and I needed to put the finishing touches on my costume. This year I decided to make up my own costume – I am Wine Woman, fighting sobriety one grape at a time with my trusty side-kick Sangria Girl. Once my friend Bethany and I settled on our costumes, I immediately went to amazon.com to try and piece it all together. Purple dress, purple tights, purple Mardi-Gras mask (because, why not?) and a purple cape added to my cart and I was good to go! Except, unbeknownst... More

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style! I tried to purchase it, but couldn’t find the buy button. So I typed “purple jacket” in the on-site search box and all sorts of irrelevant things came up. I went back to the “shop online” section to try to browse for it. Still no luck. My... More

Crossing the Cloud Rubicon Requires Human Participation

We’re several years into the cloud revolution, and IT departments are officially on board: they’re slated to spend $13B on cloud computing this year. In-house racks and thick clients are cumbersome compared to cheap, hands-off cloud services. With costs shaved off in-house servers, IT teams can finally focus on those projects that engage users and boost company ROI. Regular business users like using the cloud, too, but they’re a lot more confused by it. Many spend more time figuring the cloud out—remembering logins, moving... More

Luxury Interactive: A Brand's Biggest Asset Is Its Story

Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury Interactive. After the first day of sessions I wasn’t disappointed. In the big beautiful competitive world of Luxury, brand definition is everything. It’s why a millennial consumer paid $30,000 to... More

Acquia a leader in Gartner Magic Quadrant for Web Content Management

You might have read that Acquia was named a leader in the Gartner Magic Quadrant for Web Content Management. It's easy to underestimate the importance of this recognition for Acquia, and by extension for Drupal. If you want to find a good coffee place, you use Yelp. If you want to find a nice hotel in New York, you use TripAdvisor. Similarly, if a CIO wants to spend $250,000 or more on enterprise software, they consult an analyst firm like... More

Gartner identifies Acquia as a Leader in new 2014 WCM Magic Quadrant

Today Gartner released the 2014 version of its Magic Quadrant for Web Content Management. Acquia moved into the Leader quadrant, and is the only open source company identified as a Leader. Acquia first entered the Magic Quadrant in 2012, and in only three years has become a leader. It’s truly an amazing accomplishment, and it reflects the momentum Acquia’s been experiencing. You can view the report here The 2014 Web Content Management Magic Quadrant paints a picture of a rapidly transforming WCM market. According to Gartner, “Web content management is no... More

Beyond Marketing: My Highlights

As soon as I started reading Tim Walter’s new white paper, Beyond Marketing, recently posted on Acquia’s web site, I was glad I had a yellow highlighter handy. I use a digital marker, of course, but for me it serves the same purpose as the old, analog version -- the one that smells like homework: to capture ideas that are worth dwelling on. And there are plenty in this report. Walters, a partner and principal analyst with the... More

Acquia honored by Belgian-American Chamber of Commerce

My company Acquia was honored this week by BelCham, the Belgian-American Chamber of Commerce, as the "Company of the Year". I'm proud of this honor, which speaks to the great work that our team of more than 500 Acquians from around the globe do for our customers everyday. BelCham is an organization dedicated to helping Belgian entrepreneurs navigate the complexities of Belgian-American trade. Companies like Acquia, InBev, Brussels Airlines, and restaurant chain Le Pain Quotidien support BelCham's work. If you want to build a... More

“Content is Critical to Brand Differentiation” said everybody at shop.org.

If I had to choose one theme of this year’s shop.org annual summit, it would be ‘Content, Content, Content’. The summit started with REI CEO Jerry Stritzke where he described REI as a Storytelling Company. Starting with the brand’s origins as a community of climbers, he described the passion for the brand held by consumers and employees alike, with the passion fitting of the brand he described. He talked about REI.com as a ‘Catalyst for Discovery’ and his desire to make the site more than just a... More

Why we’re dropping the “e” in eCommerce. And why you should too.

The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the different types of platforms consumers use to research and purchase products. We have mobile teams responsible for developing shopping apps, and optimizing the mobile experience. We have social teams responsible for increasing engagement through social channels, promoting product and, sometimes, trying to figure out how to crack the code on social... More

Transforming the Media and Entertainment Industry with Drupal

I’ll admit it. I was initially a skeptic. My colleague at NBCUniversal, Chris Herring, really wanted me to attend DrupalCon Chicago. It was 2011, and many of the developers and product managers across NBCUniversal had started to advocate passionately for Drupal. Chris really wanted me to experience firsthand the community and all it had to offer. We’d historically been a ‘build it ourselves’ type shop, but he convinced... More

Sneak Peek: A Digital Marketer's Guide to #DriesWebcast

In a few weeks Dries, Creator of Drupal and Project Lead and David Aponovich , former Forrester Analyst will be hosting a webinar talking about The Rise of the Experience web. As a digital marketer this topic is very interesting to me because it dives into the future of web content management which is important to me because my team lives and breaths by our CMS. My job as a digital... More

Mike Meyers explains – Help Drupal and it will help you: contribute!

Michael E. Meyers, VP Large Scale Drupal at Acquia, knows better than most how contributing to the open source project you are relying on to build or improve your business will pay off. He and his team did just that when they successfully built and sold NowPublic.com – the first venture capital funded, Drupal-based startup – while making massive contributions to the Drupal project along the way. He and I invite you not only to use Drupal, but also to make it better and to get involved with its community. If you're only using it without... More

The Case for Drupal at Small and Mid-Sized Colleges

Drupal is used to run some of the largest web sites at some of the largest universities in the world. Massive institutions like University of Minnesota (64,000 students), Ohio State University (65,000 students), Austin Community College (70,000 students), King Khalid University (75,000 students), Arizona State University (80,000 students), and even University of Phoenix (250,000 students), employ Drupal to power some portion (if not all) of their digital strategy and they see Drupal as a valuable differentiator in their effort to enhance the online experience for all their constituents. But... More

Two Lessons Learned from the State of Oregon vs. Oracle Lawsuit

Oregon recently filed a lawsuit against Oracle over the failed deployment of the “Cover Oregon” healthcare exchange website. The State spent over $240m on the development and deployment of this portal, and the lawsuit seeks to reclaim over $200m in damages. Oregon claims it was falsely promised a “95% out-of-the-box” solution for its portal, and that Oracle’s actions amount to a “a pattern of racketeering activity.” Oracle counters these allegations by... More

The Australian Government and I tell you: “Why Drupal”

I had the privilege of being one of two keynote speakers alongside the Australian Government CTO, John Sheridan, at the 2014 Drupal Gov Day in the Australian capital, Canberra. The Australian Government has announced it is building its “GovCMS” and centering on a single technology: Drupal implemented on a standardized, public-cloud-based platform. Drupal in the guise of GovCMS will be the... More

Retail and Non-Profits Have More In Common Than You Would Think

One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World’? I’ve spent my whole career digging through those questions, only to come up with more. A few weeks ago my Facebook feed, along with yours I’m sure, became jammed with people dumping an ice bucket over their head to raise money for ALS. My co-worker Sean even wrote an Acquia blog about it. Prior to the ALS Ice Bucket Challenge, I’d never really... More

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