Back in 2011, Jive Software rolled out a marketing campaign
“A New Way to Business”, a message designed to evangelize the growing importance of being a social business. I loved this campaign because it clearly laid out the case for social transformation by counter positioning legacy business processes with the “social way” to sell, market, and service customers. Jive made social business real, and its benefits quantifiable.
Jive rode this message to a successful IPO in late 2011, but less than a year later its stock... More