Posted on Tuesday, January 27, 2015 - 09:00
Dogs and cats living together? Why it’s time to merge content and commerce teams
This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three.
Putting marketing and commerce teams in the
Posted on Tuesday, January 20, 2015 - 09:00
This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two.
Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the
Posted on Tuesday, January 13, 2015 - 13:00
This is the second post in an 8-part series called "Building a Content-First Organization." See post one here.
More retailers and branded manufacturers are acknowledging the importance of integrating digital content and commerce operations. They
Posted on Tuesday, January 6, 2015 - 09:45
This is the first post in an 8-part series called "Building a Content-First Organization."
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power
Posted on Thursday, July 10, 2014 - 09:32
The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new
Posted on Wednesday, July 2, 2014 - 09:31
As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid
Posted on Thursday, June 19, 2014 - 14:20
Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers.
Posted on Wednesday, June 11, 2014 - 12:26
Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is
Posted on Tuesday, June 3, 2014 - 10:55
The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into