Ray Grady

Sr. VP, Commerce Solutions
Acquia, Inc.

Ray comes to us with an extensive background in e commerce. Ray helped start and was a member of the Executive Management team of Acquity Group. During his tenure, he built the go-to-market strategy and sales organisation that resulted in a CAGR of more than 40 percent. He was part of the roadshow team that took Acquity Group public in 2012 and helped sell the company to Accenture in 2013.

Prior to Acquity Group, Ray was a VP and Principal at marchFIRST. He started his career at Bottomline Technologies as a project manager. Ray holds a BA in Political Science from The University of New Hampshire.

Recent blog posts

Posted on Tuesday, February 24, 2015 - 11:28
This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, six, and seven. A unified content and commerce operation doesn’t change your organization’s primary objective More...
Posted on Tuesday, February 17, 2015 - 11:00
This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, and six. B2C marketers are spending a quarter of their budgets on content, and nearly two-thirds plan to increase More...
Posted on Tuesday, February 10, 2015 - 10:17
This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and five. The plethora of home renovation shows on cable TV often share a common theme: the “gotchas” that inevitably crop up More...
Posted on Tuesday, February 3, 2015 - 09:00
This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four. Most business leaders will tell you that technology should never lead business change. Technology is an enabler that More...
Posted on Tuesday, January 27, 2015 - 09:00
This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three. Putting marketing and commerce teams in the same room isn’t exactly the equivalent of dogs and cats living together, but it’s More...
Posted on Tuesday, January 20, 2015 - 09:00
This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two. Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the More...
Posted on Tuesday, January 13, 2015 - 13:00
This is the second post in an 8-part series called "Building a Content-First Organization." See post one here. More retailers and branded manufacturers are acknowledging the importance of integrating digital content and commerce operations. They More...
Posted on Tuesday, January 6, 2015 - 09:45
This is the first post in an 8-part series called "Building a Content-First Organization." Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power More...
Posted on Thursday, July 10, 2014 - 09:32
The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new More...
Posted on Wednesday, July 2, 2014 - 09:31
As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid More...
Posted on Thursday, June 19, 2014 - 14:20
Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers. Banner ads More...
Posted on Wednesday, June 11, 2014 - 12:26
Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is More...
Posted on Tuesday, June 3, 2014 - 10:55
The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into More...