Ray Grady

Sr. VP, Commerce Solutions
Acquia, Inc.

Ray comes to us with an extensive background in e commerce. Ray helped start and was a member of the Executive Management team of Acquity Group. During his tenure he built the go to market strategy and sales organization that resulting in a CAGR of over 40%. He was part of the road show team that took Acquity Group public in 2012 and helped sell the company to Accenture in 2013.

Prior to Acquity Group, Ray was a VP and Principal at marchFIRST. He started his career at Bottomline Technologies as a project manager. Ray holds a BA in Political Science from The University of New Hampshire.

Recent blog posts

Posted on Thursday, July 10, 2014 - 09:32
The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new More...
Posted on Wednesday, July 2, 2014 - 09:31
As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid More...
Posted on Thursday, June 19, 2014 - 14:20
Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers. Banner ads More...
Posted on Wednesday, June 11, 2014 - 12:26
Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is More...
Posted on Tuesday, June 3, 2014 - 10:55
The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into More...