David Mennie

Senior Director, Product Marketing
Acquia, Inc.

David Mennie is Senior Director, Product Marketing responsible for marketing engagement solutions at Acquia. He has over 15 years in the tech industry with a background in both marketing and software engineering in the Digital Experience Management, Digital Asset Management, and Enterprise Content Management space. Today, David focuses on cloud-enabled delivery of digital experience solutions for some of the world's biggest brands and promotes Acquia's website personalization and engagement (Acquia Lift and TruCentric), accelerated multisite creation (Acquia Cloud Site Factory), and community (Drupal Commons) solutions worldwide. Prior to Acquia, he worked at EMC where we led the product marketing team for the Information Intelligence Group.

David holds a M.Eng. in Electrical Engineering (Software) and a B.Eng. in Computer Systems Engineering from Carleton University.

Recent blog posts

Posted on Tuesday, July 1, 2014 - 14:42
A friend of mine recently celebrated a birthday at Morton’s Steakhouse. How do I know? I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook. Turns out she didn’t even request it. The Morton’s staffer who More...
Posted on Wednesday, June 18, 2014 - 10:45
I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to More...
Posted on Thursday, June 12, 2014 - 12:16
Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape. Hector works at my local hardware store; he can usually be found around the paint section. What I appreciate about Hector is More...
Posted on Thursday, June 5, 2014 - 11:03
Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric More...
Posted on Thursday, May 29, 2014 - 09:30
An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle. Today, you need to think bigger, much bigger. You have to create a great digital experience. Sounds daunting, right? But here’s the good news: the most More...
Posted on Thursday, May 22, 2014 - 12:52
Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens More...