Posted on Tuesday, June 2, 2015 - 11:41
Marketing has evolved from a sedate and predictable annual media buy to a do-or-die battle to stay ahead of the competition and keep up with the consumer. As marketing takes on this challenge, there is a temptation to deploy cloud-based technology
Posted on Monday, April 20, 2015 - 09:31
Marketers are challenged by functional and technical roadblocks. More than 80 percent of marketers in Teradata’s latest Data-Driven Marketing survey believe marketing silos prevent them from having a comprehensive view of campaigns and customers
Posted on Monday, April 13, 2015 - 10:45
For marketers, the number of marketing tools available in today’s digital landscape is just as overwhelming as it is beneficial. These options help make you a more efficient marketer and provide the customer with a better digital experience. But
Posted on Tuesday, April 7, 2015 - 13:31
“Digital transformation” is a big phrase that scares marketers and IT people alike, because it hints at the need to rip out all of your old stuff – technology, processes, maybe even people – in favor of cutting-edge replacements.
Posted on Thursday, April 2, 2015 - 08:35
The world of digital has been abuzz with personalization. A one-size-fits-all approach doesn’t work when it comes to today’s sophisticated consumer, so why should we expect a generic approach to work for marketing platforms in this new environment
Posted on Friday, March 27, 2015 - 08:43
Living a digital world comes with a lengthy list of benefits–and challenges. While new advancements in marketing technology make it easier to gain customer information and insights, keeping up with the speed of these developments is the true
Posted on Wednesday, November 19, 2014 - 10:30
It was an enviable assignment, a challenge that I was happy to accept: check out the Friday night shopping experience at a Bass Pro Shop.
Jason Thibeault, a co-author of Recommend This!, suggested the idea when we were discussing the evolution of
Posted on Wednesday, November 12, 2014 - 10:04
There’s one word that comes up in every discussion about Big Data: “overwhelming.”
Because it is.
A recent Economist survey of global corporations revealed that only 19 percent felt that they were effectively managing and utilizing their big data
Posted on Tuesday, November 4, 2014 - 07:24
My favorite baseball team did not have a good year on the field. The Boston Red Sox finished dead last in their division.
But when I caught a game late in the season, I had to tip my cap to the team’s marketing department.
As soon as I entered the
Posted on Tuesday, July 1, 2014 - 14:42
A friend of mine recently celebrated a birthday at Morton’s Steakhouse.
How do I know?
I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook.
Turns out she didn’t even request it. The Morton’s staffer who
Posted on Wednesday, June 18, 2014 - 10:45
I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to
Posted on Thursday, June 12, 2014 - 12:16
Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape.
Hector works at my local hardware store; he can usually be found around the paint section.
What I appreciate about Hector is
Posted on Thursday, June 5, 2014 - 11:03
Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me.
The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric
Posted on Thursday, May 29, 2014 - 09:30
An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle.
Today, you need to think bigger, much bigger. You have to create a great digital experience.
Sounds daunting, right?
But here’s the good news: the most
Posted on Thursday, May 22, 2014 - 12:52
Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens