Calvin Scharffs

VP of Marketing and Product Development
Lingotek

Recent blog posts

Posted on Monday, June 16, 2014 - 14:26
The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that More...
Posted on Thursday, May 15, 2014 - 09:04
Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t More...
Posted on Thursday, March 13, 2014 - 11:54
If you plan on competing in the global marketplace—and chances are, you eventually will—you have to make sure that every customer in every country has the opportunity to engage with your brand. After you mark off the logistical action items for More...
Posted on Wednesday, February 19, 2014 - 15:01
Cloud-based platforms and services have made going global more of a plug-and-play proposition than ever before. You can plug specialized modules into your workflow that let you translate content, run analytics, edit across websites and more, without More...
Posted on Wednesday, January 15, 2014 - 09:16
There’s a new truth when it comes to content: Integrate or drown. As more companies go global, social and mobile, the amount of web content they must deal with multiplies exponentially. In order to stay productive (and sane), marketers and others More...
Posted on Thursday, September 12, 2013 - 13:09
From establishing a stronger brand presence to increasing search-ad click-through rates, companies today have all kinds of incentives to go social. Consider this: · 77% of B2C companies have found users on Facebook · 65% of B2B companies have More...