LoopFuse and Acquia Team to Deliver LoopFuse OneView Integration Module for Drupal Social Publishing System
New modules makes it Easy for Marketing teams to use LoopFuse to track campaigns and measure ROI across their Drupal web properties
ATLANTA GA and ANDOVER MA, July 22, 2008 - LoopFuse and Acquia today announced the availability of the LoopFuse OneView integration module for Drupal, enabling marketing organizations to seamlessly extend their LoopFuse marketing automation processes across their Drupal web sites. Taking advantage of LoopFuse’s web analytics and campaign management capabilities, Drupal site owners can track activities and connect directly with customers who participate in their community-based web sites.
LoopFuse is the enterprise-grade marketing and sales automation suite offering organizations the ability to generate leads from their website, score and route leads, marketing campaign capabilities, full web analytics support, and full CRM integration with most major vendors. LoopFuse also offers the capability to measure ROI within marketing and sales department initiatives.
“We are very excited about the Drupal module for LoopFuse,” said Roy Russo, LoopFuse’s CEO. “More and more CMOs are seeking to build interactive, community-oriented web sites to deepen their engagement with customers. Together, LoopFuse OneView and Drupal can be used to extend that customer relationship and turn more prospects into customers.”
The integration between Drupal and LoopFuse OneView will allow LoopFuse customers using Drupal for their content management system to have their web sites automatically instrumented with LoopFuse tracking – providing analytics on web site visitors without the need to modify any web site code. It will also allow for the automated capture of web site registrations within LoopFuse. This will enable marketers to assemble their web sites and integrate their marketing automation solution without relying on their IT department to develop custom applications and integrations from scratch.
“As a commercial open source vendor, its critical for us to automate our marketing processes from initial contact on Acquia.com through to qualified opportunity in our CRM system,” said Jeff Whatcott, Acquia’s Vice President of Marketing. “The combination of LoopFuse and Drupal enables us to build effective, measurable marketing campaigns. By contributing the module back to the Drupal community, we increase the number of enterprise application integration options available for Drupal.”
Acquia is a new software company offering commercial support for the open source Drupal social publishing system, the widely popular open source content management solution. Acquia is preparing for the initial launch of its distribution of Drupal, code-named “Carbon,” in the second half of this year. Additionally, Acquia plans to provide a range of maintenance and support subscriptions designed to meet the requirements of organizations utilizing the Carbon distribution. The Drupal LoopFuse Integration module is available at http://drupal.org/projects/loopfuse.
Headquartered in Atlanta, Georgia, privately-held LoopFuse is the company behind the
leading marketing automation solution, LoopFuse OneView. LoopFuse provides the
only full-featured marketing automation suite built for the new breed of analytical marketer, which combines easy implementation with affordable pricing. LoopFuse's world class team of professionals is experienced in all aspects of B2B and B2C marketing, with seasoned executives from Red
Hat, JBoss, and Oracle.
Acquia is a ground-breaking open source software company providing value-added products and services for the wildly popular Drupal social publishing system. We believe open source development and social publishing technology have the power to connect people and unleash their collective creative potential. Company founders are Dries Buytaert, original Drupal creator and project lead, and Jay Batson, previously founding CEO of open source VOIP software company, Pingtel. Please visit http://acquia.com.
The Drupal social publishing system has been downloaded over 2 million times since its inception, and project growth has doubled annually for several years. Drupal is used to deliver a wide variety of application types including single or multi-user blogs, wikis, community networks, digital media portals, and content management systems.
Assisted by a thriving ecosystem of consultants and developers, a diverse list of organizations are using Drupal including SonyBMG, Warner Brothers Records, New York Observer, Forbes, The Onion, Harvard University, and Amnesty International. A huge community has grown up around Drupal, with thousands of active contributors to the open source technology, including nearly 2000 community-developed modules for extending Drupal functionality. For more information, please visit http://drupal.org.