Acquia Ignites Enterprise Digital Transformation at Acquia Engage, the Digital Business Conference [June 19, 2014]

Inaugural Acquia Customer Conference Delivers Insight for Winning in a Digital Economy

BURLINGTON, MA – June 19, 2014 – Acquia, the digital business company, today opened registration for Acquia Engage, the new Acquia customer conference. This November 3-5 in Boston, Acquia Engage will showcase the strategies that are driving success for Acquia customers, providing insight for attendees ranging from the C-suite to digital marketers, strategists, technologists, commerce and customer experience leaders. Attendees will be able to take advantage of three days of keynotes, more than 30 breakout sessions and panel discussions, industry vertical meetups, and networking opportunities.

Digital disruption is creating new challenges in every industry. Yesterday’s strategies for commerce and customer engagement are no longer effective; today’s on-demand world requires enterprises to provide better customer service with fewer resources. Commerce sites can’t merely showroom products; today’s digital brands need to pair commerce offers with relevant content to inspire loyalty and grow revenue. Context is king, and there’s tremendous pressure to deliver targeted, personalized experiences from the first touchpoints. Acquia Engage is a gathering place for executives to share their strategies for overcoming these challenges and winning in today’s digital economy.

Acquia customers are the stars of Acquia Engage. They’ll take center stage to demonstrate how they’re driving digital innovation for their organizations through content rich, socially immersive, personalized web, mobile, and commerce experiences. Sessions will be offered in three tracks:

Digital Business: Executives are under great pressure to deliver business results at a faster pace than ever. The Digital Business track will uncover how Acquia is helping power agile digital businesses through solutions for content, community and commerce. Planned session topics include:

  • Creating Brand Affinity through Content for Commerce
  • Global Brand Governance: Strategies for Delivering Hundreds of Experiences with Speed and Scale
  • Business Agility for Global Enterprises: How Drupal is Enabling Rapid Innovation for a Global CPG

Technical Innovation: In this track, IT executives will learn how to build a resilient Drupal infrastructure. Key themes include building scalable infrastructure to power the largest Drupal sites in the world and using continuous delivery processes to deliver higher quality Drupal sites at a faster pace. Planned session topics include:

  • When Failure Isn’t an Option: Success Stories from Drupal’s Biggest Nights
  • Ready for Peak Demand: Start with Application Quality to Ensure Performance When It’s Needed Most
  • Agile Development for Global Organizations: Continuous Digital Delivery with Acquia

Digital Marketing: This track will teach Digital Marketing executives how to gain a competitive advantage and drive business outcomes through digital engagement. Key themes in this track include personalization, big data marketing, content quality, and website search. Planned session topics include:

  • Get Conversions with Context: Activating Real-time Customer Profiling and User Engagement to Create Relevant, Personalized Experiences
  • Campaigns-as-a-Service: How a Global Agency is Cutting Weeks Out of Campaign Delivery and Getting Big Results for Its Clients
  • Drupal’s Digital Marketing Advantage: Beat the Single Platform Plays with a More Connected Digital Platform that Brings Together CRM, Email Marketing, Social and Analytics

Keynotes featuring industry luminaries including Drupal founder Dries Buytaert will explore the latest trends impacting digital business, and outline Acquia’s vision for the future of personalized digital engagement. Engage will also include an Acquia partner pavillion, opportunities for attendees to connect with Acquia executives and experts, and a party with headliner entertainment. Among the expected speakers are executives from Timex and Warner Music Group.

“According to Forrester Research, more than 70 percent of Fortune 500 companies from 10 years ago are no longer in existence. Digital is disrupting everything in modern business, forcing organizations to evolve or die,” said Tom Wentworth, Acquia CMO. “Acquia Engage is the only event that unites business leaders who are transforming their organizations with a ‘digital-first’ philosophy. Attendees will gain unparalleled insight into how to succeed through insights provided by Acquia’s most innovative customers.”

Acquia Engage will take place at the Westin Copley Place in Boston, and is expected to sell out. Register today and take advantage of early bird pricing. For more information and to register or sponsor, visit http://engage.acquia.com.

About Acquia
Acquia is the digital business company. Join Twitter, Mercedes Benz, Warner Music Group, Stanford University and the more than 4,000 organizations that are changing how business gets done. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community and commerce.

Innovate. Transform. Disrupt. Acquia.

For more information visit www.acquia.com or call +1 781 238 8600.

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